MBA Digital Marketing

Programme Overview

In the era where digital presence dictates business success, the MBA in Digital Marketing at MIT-WPU programme is paramount. Seamlessly blending strategic insight with technical finesse, the program encompasses Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding. Beyond theory, experiential learning opportunities empower students to master online campaign management, cultivating brand identity across channels from social media and SEM to SEO. The programme's dynamic pedagogy and experiential learning, offering real-world projects and insights from industry practitioners, as well as a mandatory internship solidify a robust foundation in digital marketing principles and their practical use and implementation, ensuring students thrive as adept professionals in the digital landscape. This transformative two-year journey readies graduates for roles like Digital Marketing Managers, Brand Architects, Social Media Strategists, and more.

2 Years

Last Date to Apply : 23 July 2024
Programme Name

MBA Digital Marketing

Fee Per Year

Rs. 4,55,000

Highest CTC

Scholarship Name MHTCET 24 / CAT - 23/ MAT - Sept 2023 to June 2024 / XAT - 24 N MAT - (360 Score) GMAT -(800 Score)
Dr. Vishwanath Karad Scholarship (100%) MHTCET - 24 / CAT - 23/ XAT - 24: 90 & Above MAT - Sept 2023 to June 2024 : 95 & Above NMAT - 280 & Above, GMAT - 650 & Above
MIT-WPU Scholarship I (50%) MATCET - 24 / CAT - 23/ XAT - 24: 85 & Above MAT - Sept 2023 to June 2024 : 92 & Above NMAT - 250 & Above , GMAT - 550 & Above
MIT-WPU Scholarship II (25%) MATCET - 24 / CAT - 22/ XAT - 23: 80 & Above MAT - Sept 2023 to June 2024 : 90 & Above NMAT - 230 & Above, GMAT - 500 & Above

Scholarship DetailsScholarship Details


Minimum 60% aggregate in Graduation (3/4 Year Full-time Bachelors Degree) in any stream from UGC approved University or equivalent (at least 55% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Valid non-zero score in the following National Level Test conducted by an apex testing body: CAT 2023, XAT 2024, NMAT 2023, GMAT 2023, PERA 2024, CMAT 2024, MAHCET 2024 & Sep MAT 2023 onwards

Selection Process

It is a must for any candidate applying for MBA to submit a valid non-zero score in the following National Level Test conducted by an apex testing body: CAT 2023, XAT 2024, NMAT 2023, GMAT 2023, PERA 2024, CMAT 2024, MAH-CET 2024 & Sep MAT 2023 onwards. The candidates will be evaluated based on Entrance Exam Score, Group Discussion (GD)/ Extempore, Personal Interaction (PI), Past Academic Record, Statement of Purpose and Work Experience

Programme Highlights
  • A dynamic case-based learning approach ensures the practical application of theoretical knowledge.
  • Internal Competence for Outer Demand (ICODs) enhances core capabilities for real-world challenges.
  • Focused start-up mentoring fosters entrepreneurial intelligence empowering students for innovative ventures.
  • The MIT-WPU dedicated Centre for Industry-Academia Partnerships (CIAP) provides structured support for internships and job placements.
  • The MIT-WPU Technology Business Incubator (TBI) offers funding, mentoring, and networking, supporting early-stage entrepreneurs.
  • Embedded skills enhancement courses as part of the curriculum prepare students for the professional corporate landscape.
  • The curriculum aligns with Bloom's Taxonomy and LOCF Model, ensuring a comprehensive and structured learning experience.
  • Exposure to diverse cultural, economic, and business environments is achieved through rural, national, and international immersion programmes, offering a holistic educational experience.
  • Benefit from competency mapping, enhancing career support and progression for individual growth.
  • Tap into the wisdom of a distinguished Advisory Board comprising national and international experts.
  • Learn from guest lecturers, management experts, and international faculty, enriching the overall educational experience.
Programme Outcomes
  • Apply advanced knowledge in Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding for strategic digital initiatives.
  • Create and manage online campaigns effectively through various channels like social media, SEM, and SEO, ensuring comprehensive online brand identity.
  • Apply research-based knowledge and methodologies to investigate, analyse, and resolve complex challenges in the dynamic digital marketing landscape.
  • Create, select, and apply appropriate techniques and modern tools, understanding their limitations, to navigate the ever-evolving technological facets of digital marketing.
  • Identify critical issues in digital marketing, employing managerial skills and business acumen to formulate equitable and sustainable solutions.
  • Communicate complex digital marketing concepts clearly and effectively to both technical and non-technical audiences.
  • Uphold ethical principles and professional responsibilities in digital marketing practice, ensuring responsible and sustainable marketing strategies.
  • Work effectively in individual, team, and multidisciplinary settings, fostering collaborative agility for diverse digital marketing challenges.
  • Engage in continuous professional development to stay abreast of evolving trends and technologies in the dynamic digital landscape.
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