MBA Digital Marketing
In today’s dynamic era having a compelling online presence can make or break a business. The MBA programme in digital marketing offered by MIT-World Peace University is well regarded and equips students to grasp the strategic insights of digital marketing.
This extensive two-year degree programme enables graduates with technical know-how and strategic insights to easily navigate through the digital marketing complexities. The programme works around areas like Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding.
In addition to the theoretical knowledge, the programme focuses on experiential learning which enables students to thrive in real-world scenarios. This hands-on experience provides opportunity for students to manage online marketing campaigns and help them build brand across various social media platforms through social media marketing and social media optimization.
At MIT-WPU we follow dynamic teaching methodology to enhance practical learning experience through real-world projects and insights from industry experts. Additionally, the curriculum also includes mandatory internship for crucial exposure to the digital marketing landscape, ensuring that students gain complete understanding of the principles of digital marketing but also know how to implement them effectively.
MBA Digital Marketing Programme from MIT-WPU, Pune, India Admission:
|
Programme name |
Location |
Last date to apply |
Programme Structure |
|
MBA Digital Marketing |
Pune, India |
25 Mar 2025 |
MBA Digital Marketing |
Last Date To Apply : 25 March 2025 (Midnight)
MBA Digital Marketing
| Scholarship Name | MHT-CET 25 / CAT 24/ MAT - Sept 2024 to June 2025 / XAT 25 | NMAT / GMAT |
| Dr. Vishwanath Karad Scholarship (100%) | MHTCET - 25 / CAT - 24/ XAT - 25 90 & above MAT - Sept 2024 to June 2025 95 & above | NMAT - 280 & above, GMAT - 650 & above |
| MIT-WPU Scholarship I (50%) | MATCET - 25 / CAT - 24/ XAT - 25 85 & above MAT - Sept 2024 to June 2025 92 & above | NMAT - 250 & above, GMAT - 550 & above |
| MIT-WPU Scholarship II (25%) | MATCET - 25 / CAT - 24/ XAT - 25 80 & above MAT - Sept 2024 to June 2025 90 & above | NMAT - 230 & above, GMAT - 500 & above |
Note: Student will be entitled to only one of the scholarships based on MHT-CET 25/ CAT 24/ MAT - Sept 2024 to June 2025/XAT 25 /NMAT/GMAT Score/ Percentile.
*Terms & Conditions apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Minimum 60% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream from UGC approved University or equivalent (at least 55% marks, in case of Reserved Class category candidate belonging to Maharashtra State only) & Minimum 60% aggregate score in 10+2/Class 12th and Minimum 60% aggregate score in Class 10th with English subject as one of the subjects.
And
Valid non-zero score in the following National Level Test conducted by an apex testing body CAT 2024, XAT 2025, NMAT 2024, GMAT, PERA 2025, CMAT 2025, MAH-CET 2025 & Sep MAT 2024 onwards.
It is a must for any candidate applying for MBA to submit a valid non-zero score in the following National Level Test conducted by an apex testing body CAT 2024, XAT 2025, NMAT 2024, GMAT, PERA 2025, CMAT 2025, MAH-CET 2025 & Sep MAT 2024 onwards.
The candidates will be evaluated based on Entrance Exam Score, Group Discussion (GD)/ Extempore, Personal Interaction (PI), Past Academic Record and Work Experience
*Note: MIT-WPU retains the right to make changes to any published schedule.
(The exact date and time of the online Group Discussion and Personal Interaction will be communicated to the candidate once scheduled)
- A dynamic case-based learning approach ensures the practical application of theoretical knowledge.
- Internal Competence for Outer Demand (ICODs) enhances core capabilities for real-world challenges.
- Focused start-up mentoring fosters entrepreneurial intelligence empowering students for innovative ventures.
- Our CIAP team is dedicated to providing structured support for internships and job placements.
- Embedded skills enhancement courses as part of the curriculum prepare students for the professional corporate landscape.
- The curriculum aligns with Bloom's Taxonomy and LOCF Model, ensuring a comprehensive and structured learning experience.
- Exposure to diverse cultural, economic, and business environments is achieved through rural, national, and international immersion Programmes, offering a holistic educational experience.
- Benefit from competency mapping, enhancing career support and progression for individual growth.
- MIT-WPU hosts guest lectures from management professionals and international faculty who bring real-world experience into the classroom.
- Extensive training programmes to enable students to work in teams and in multidisciplinary environments
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
I |
Accounting for Business Decision Making |
PF |
3 |
|
I |
Managerial Communication |
PF |
2 |
|
I |
Managerial Economics |
PF |
3 |
|
I |
Organisation Structure, System & Processes |
PF |
2 |
|
I |
Organisational Behaviour |
PF |
3 |
|
I |
Quantitative Techniques for Business Decision Making |
PF |
3 |
|
I |
Understanding the Metaverse |
PF |
2 |
|
I |
Scientific Studies of Mind, Matter, Spirit Consciousness |
UC |
2 |
|
I |
Yoga |
UC |
1 |
| Total |
21 |
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
II |
Entrepreneurship and New Venture Planning |
PF |
2 |
|
II |
Financial Management |
PF |
3 |
|
II |
Human Resource Management |
PF |
3 |
|
II |
Legal Aspects of Business |
PF |
3 |
|
II |
Marketing Management |
PF |
3 |
|
II |
Operations and Supply Chain Management |
PF |
3 |
|
II |
Research Methodology |
PF |
4 |
|
II |
Peace Building: Global Initiative |
UC |
2 |
| Total |
23 |
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
III |
Business Analytics & Data Visualisation |
PF |
2 |
|
III |
Environment Sustainability and Governance |
PF |
2 |
|
III |
Strategic Management |
PF |
3 |
|
III |
Digital Marketing Strategies |
PM |
3 |
|
III |
Understanding Fundamentals of Digital Marketing |
PM |
3 |
|
III |
Programme Elective – I |
PE |
3 |
|
III |
Programme Elective – II |
PE |
3 |
|
III |
Programme Elective – III |
PE |
3 |
|
III |
Summer Internship Programme |
PR |
4 |
| Total |
26 |
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
IV |
Inbound and Outbound Marketing |
PM |
3 |
|
IV |
Search Engine Marketing and SEO |
PM |
3 |
|
IV |
Programme Elective – IV |
PE |
3 |
|
IV |
Programme Elective – V |
PE |
3 |
|
IV |
Programme Electives |
Programme Elective – VI |
3 |
|
IV |
Programme Elective – VI |
PE |
3 |
|
IV |
Digital Campaign Management (Project) |
PR |
3 |
| Total |
18 |
| Semester | Name of the Course | Type |
|
III |
Content Marketing |
Programme Elective |
|
III |
Digital Media Strategy |
Programme Elective |
|
III |
Lead Generation and Market Automation |
Programme Elective |
|
III |
Understanding Digital Consumer Behaviour |
Programme Elective |
|
IV |
Affiliate Marketing and Google AdSense |
Programme Elective |
|
IV |
Ethical, Legal, and Privacy Issues in Digital Marketing |
Programme Elective |
|
IV |
Influencer Marketing |
Programme Elective |
|
IV |
Social Media Marketing |
Programme Elective |
|
IV |
YouTube Marketing |
Programme Elective |
- Apply advanced knowledge in Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding for strategic digital initiatives.
- Create and manage online campaigns effectively through various channels like social media, SEM, and SEO, ensuring comprehensive online brand identity.
- Apply research-based knowledge and methodologies to investigate, analyse, and resolve complex challenges in the dynamic digital marketing landscape.
- Create, select, and apply appropriate techniques and modern tools, understanding their limitations, to navigate the ever-evolving technological facets of digital marketing.
- Learn to identify critical issues related to digital presence, employing managerial skills and business acumen to generate sustainable solutions.
- Endorse ethical principles and professional responsibilities in digital marketing practice, ensuring responsible and sustainable marketing strategies.
- Communicate complex digital marketing concepts clearly and effectively to both technical and non-technical audiences.
- Keeping with the industry trends and technologies in the rapidly changing digital landscape
100% placement assistance
Digital marketing establishes the target audience, while digital advertising drives that audience to the sales funnel.
MIT-WPU’s MBA in Digital Marketing programme opens the horizon of career opportunities.
Following are a few examples :
- Digital Marketing Manager
- Advertising Manager
- Brand Manager
- Client services manager
- Content Marketing Manager
- Account Manager
- Paid Media Expert
- Social Media Manager
The curriculum includes a wide range of essential topics, such as :
- Social Media Advertising
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Market Research & Analytics
- Digital Branding
This is a two-year postgraduate degree programme spanning over 4 semesters.
Yes, an industry-oriented internship programme is included in the curriculum.
admissions@mitwpu.edu.in 
