B.Des. (Visual Communication Design)
The B.Des. M.Sc. (Visual Communication Design) at MIT-WPU is a modern and innovative course designed to shape your career in visual communication, covering both traditional and emerging design domains. This programme focuses on visual storytelling through key design principles such as graphic design, typography, branding, film design, and immersive technologies like AR, VR, and Motion Graphics. The dynamic curriculum enables you to understand how visual communication is essential for reporting across today's diverse media platforms.
Specialising in areas like branding, digital media, interactive design, photography, animation, and film production, this programme offers practical learning opportunities. You will engage in real-world projects, such as designing websites, creating brand identities, and working on motion design, which will prepare you to excel in the industry upon graduation. The curriculum also emphasises user-centred design and cultural awareness, ensuring that the artefacts you create are impactful and socially responsible.
In addition, the programme encourages entrepreneurship, fostering both technical and creative skills with a focus on developing your own projects and businesses. Internships, live projects, study tours, and alumni networks provide valuable industry exposure and networking opportunities. Upon completing this programme, you will be equipped for a variety of roles in advertising, digital marketing, film production, and interactive media, and will be well-prepared to thrive in the design industry of the technological age.
Last Date to Apply : 10 May 2025
B.Des. (Visual Communication Design)
| Scholarship for AY 2025-26 | MIT-WPU CET CBT Score | UCEED Rank |
| Dr. Vishwanath Karad Scholarship (100%) | 93 & Above | Upto 800 All India Rank |
| MIT-WPU Scholarship I (50%) | 91 & Above | 801-2000 All India Rank |
| MIT-WPU Scholarship II (25%) | 90 & Above | 2001 to 2500 All India Rank |
Note: Student will be entitled to only one of the scholarships based on MIT-WPU CET 2025 CBT (Computer Based Test) Score or UCEED 2025.
*Terms & Conditions apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Minimum 50% aggregate score in 10+2/Class 12th in any stream with compulsory English as a subject or in equivalent examination (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
And
Valid score in MIT-WPU CET 2025 / UCEED 2025 / NIFT 2025 / NATA 2025 / NID 2025
Admissions will be provided purely based on merit of MIT-WPU CET 2025 / UCEED 2025 / NIFT 2025 / NATA 2025 / NID 2025 score, Personal Interaction (PI) and Portfolio Review as per the schedule.
- Cutting Edge Knowledge & Skills : Keeps you current with the latest tools around graphic design, branding, web design and motion graphics, including emerging technologies like AR and VR.
- Theory to Practice : Understanding how to implement theory into making more functional and impactful visual design
- Internships: Internships and live projects with the leading industry experts enable professional networking and hands-on exposure.
- Integrative Curriculum : The integration of film production, branding, design theory and interactive media within the programme facilitates richer holistic perspectives of visual communication design among students.
- Global Challenges to Innovations : Identify real-world problems and develop innovative design solutions that demonstrate social responsibility and sustainability while having a global perspective.
- Entrepreneurship Support : Promotes entrepreneurship by creating an environment of support via networking, funding and mentorship with the MIT-WPU Pune Technology Business Incubator (TBI).
- Alumni & Mentor Network : A professional network of alumni and mentors that assists you in your career development.
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
I |
University Core |
Effective Communication |
1 |
|
I |
University Core |
Critical Thinking |
1 |
|
I |
University Core |
Environment and Sustainability |
1 |
|
I |
University Core |
Foundations of Peace |
2 |
|
I |
University Core |
Yoga - I |
1 |
|
I |
University Core |
SLDP |
1 |
|
I |
Programme Foundation |
Visualisation and Design Fundamentals |
4 |
|
I |
Programme Foundation |
Makers and Tinkers Lab |
3 |
|
I |
Programme Foundation |
Digital Tools |
3 |
|
I |
Programme Foundation |
Introduction to Research, Thinking and Methods |
3 |
|
I |
Programme Foundation |
Crafting Creativity and Impact |
3 |
|
|
Total |
23 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
II |
University Core |
Advanced Excel |
1 |
|
II |
University Core |
Financial Literacy |
1 |
|
II |
University Core |
Yoga - II |
1 |
|
II |
University Core |
Co-creation |
1 |
|
II |
University Core |
Indian Constituion |
1 |
|
II |
University Core |
IKS(General) |
2 |
|
II |
University Core |
Sports |
1 |
|
II |
Programme Foundation |
Communication theories and models |
2 |
|
II |
Programme Foundation |
Visual Design Approaches and Techniques |
4 |
|
II |
Programme Foundation |
Photography and Image processing |
4 |
|
II |
Programme Foundation |
Sound Design |
2 |
|
|
Total |
20 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
III |
University Core |
Spiritual & Cultural Heritage; Indian Experience |
2 |
|
III |
University Core |
Rural Immersion |
1 |
|
III |
University Electives |
UE - I |
3 |
|
III |
University Electives |
UE-II |
3 |
|
III |
Programme Major |
Composition in Context |
2 |
|
III |
Programme Major |
Visualising: Sequence to Impact |
2 |
|
III |
Programme Major |
3D-Concepts and Characters |
2 |
|
III |
Programme Major |
Digital Cinematography |
4 |
|
III |
Programme Electives |
Character Animation,Video Edit Art of Layering |
2 |
|
III |
Programme Electives |
Advanced Animation Techniques, Production Design, Physical Compositing |
2 |
|
|
Total |
23 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
IV |
University Electives |
UE-III |
3 |
|
IV |
University Core |
Rural Immersion |
1 |
|
IV |
University Core |
Life Transformation Skills |
1 |
|
IV |
Programme Foundation |
Typography |
4 |
|
IV |
Programme Major |
Semiotics |
2 |
|
IV |
Programme Major |
Interface Design: Visual Elements and Principles |
2 |
|
IV |
Programme Major |
User Studies |
2 |
|
IV |
Programme Major |
Visual Narrative Structure |
3 |
|
IV |
Programme Electives |
Environment Concept Design, Screenwriting, Camera tracking and Lighting |
4 |
|
|
Total |
22 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
V |
University Core |
Managing Conflicts Peacefully: Tools and Techniques |
2 |
|
V |
Programme Foundation |
IKS - VCD |
2 |
|
V |
Programme Major |
Visual Identity Branding |
2 |
|
V |
Programme Major |
Packaging Design |
2 |
|
V |
Programme Major |
Language of Moving Images |
3 |
|
V |
Programme Major |
System Design and Management |
2 |
|
V |
Programme Major |
Applied Design Project |
2 |
|
V |
Programme Major |
Game Design: Concepts and Practices |
3 |
|
V |
Programme Electives |
Game Development Tools and Platforms, Advanced Cinematography, Texturing and Shading |
2 |
|
V |
Programme Electives |
Game Level Design, Green Screen Shooting Methods, Advanced Virtual Integration |
2 |
|
|
Total |
22 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
VI |
University Core |
National Academic Immersion |
2 |
|
VI |
Programme Major |
Research for Visual Design |
3 |
|
VI |
Programme Major |
Virtual Interaction Project |
3 |
|
VI |
Programme Major |
Cognitive aspects of Design |
4 |
|
VI |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Advertising for Modern Media |
4 |
|
VI |
Programme Electives |
Animation and Game Production, Craft of Direction, VFX Production |
4 |
|
|
Total |
20 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
VII |
Programme Major |
Visual Design for Emerging Technologies |
1 |
|
VII |
Programme Major |
Strategy and Visual Design Research |
1 |
|
VII |
Programme Major |
Visual Design Prototyping and User Testing |
1 |
|
VII |
Programme Major |
Visual Data-Driven Experiences |
1 |
|
VII |
Programme Major |
Visual Design Portfolio and Presentation |
1 |
|
VII |
Programme Capstone Project/Problem Based Learning/Seminar and Internships |
Dissertation Project - Visual Communication Design |
8 |
|
VII |
Programme Capstone Project/Problem Based Learning/Seminar and Internships |
D-Lights |
2 |
|
|
Total |
15 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|
VIII |
Programme Capstone Project/Problem Based Learning/Seminar and Internships |
Industry Internship - Visual Communication Design |
18 |
|
|
Total |
18 |
|
- Incorporate graphic design, motion graphics, and branding into visually appealing and effective visual designs.
- Become proficient in visual communication tools such as cinematography, 3D modelling, digital editing and interactive media.
- Create memorable brand identities, website designs, and multimedia content across a range of channels.
- Integrate design principles to develop user-centred designs which are appealing to a large audience, balancing diversity & inclusion.
- Collaborate with industry partners on emerging interdisciplinary fields in design, addressing challenges beyond the products we build and pinpointing socio-cultural issues in the present.
- Critically evaluate visual designs and their decisions.
- Start your own design startup or freelancing business and foster entrepreneurial thinking.
100% placement assistance
Yes, the programme is focused on customised classes in motion graphics, UX/UI design, branding, film production, etc.
Graduates often get the opportunity to work in advertising, digital marketing, branding, film production, and interactive media design industries.
Advertising, marketing, film and television, e-commerce, digital media, and more.
MIT-WPU offers a four-year B.Des (Visual Communication Design) programme teaming up creativity and technology to lead you to a new world of possibilities in your career in the visual design field. You’ll gain hands-on experience through projects, internships and study tours, as well as skills in visual storytelling, branding, digital media and user experience design. The programme also makes your work useful and important by emphasising user- centred design.
Learn design fundamentals, learn about layout, colour theory and composition.
- Visual Storytelling :Learn how to convey ideas visually, using illustrations to motion graphics.
- Branding and Identity : Learn how to design logos, create brand guidelines, or develop cohesive branding.
- Digital Media : Create digital experiences with interactive designs for web pages, applications, and social network Distribution.
- UI/UX Design : Create and design digital interfaces to facilitate the user experience.
admissions@mitwpu.edu.in 
