B.Des. (Visual Communication Design)

Programme Overview

The B.Des. (Visual Communication Design) at MIT-WPU is a dynamic programme blending key elements of visual communication design including film design. It focuses on graphic design, typography, branding, digital media, photography, and introduces essential aspects of film and motion design. The curriculum integrates design principles with digital technologies, emphasising visual storytelling in various sectors such as marketing, education, and entertainment. Students engage in practical projects encompassing brand identity, web design, animation, and film production, AR-VR technology, enhancing skills in conceptual thinking and visual narrative. Workshops on the latest software and tools, including cinematography and editing, enrich the learning experience, keeping pace with industry trends like augmented reality and interactive design.
The programme promotes independent thinking and innovation through internships, live projects, and national and international study tours. A research-driven approach explores the cultural and psychological aspects of design, preparing students for careers in advertising, digital marketing, film production, and more. Emphasising entrepreneurship and creativity, the programme builds strong industry connections, preparing students to meet the evolving demands of the visual communication and film design industry.

4 Years

Last Date To Apply : 05 April 2024
Programme Name

B.Des. (Visual Communication Design)

Fee Per Year

Rs. 4,05,000

Highest CTC

Scholarship for AY 2024-25 MIT-WPU CET CBT Score UCEED Rank 
Dr. Vishwanath Karad Scholarship (100%) 93 & Above Upto 800 All India Rank 
MIT-WPU Scholarship I (50%) 91 & Above 801-2000 All India Rank 
MIT-WPU Scholarship II (25%) 90 & Above 2001 to 2500 All India Rank

Note: Student will be entitled to only one of the scholarships based on MIT-WPU CET 2024 CBT (Computer Based Test) Score or UCEED 2024.

Scholarship Detailsbharatasmita

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8.5 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.


Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
AND Valid score in MIT-WPU CET 2024 / UCEED 2024 / NIFT 2024 / NATA 2024 / NID 2024

Selection Process

Admissions will be provided purely based on merit of MIT-WPU CET 2024 / UCEED 2024 / NIFT 2024 / NATA 2024 / NID 2024 score, Personal Interaction (PI) and Portfolio Review as per the schedule.

Programme Highlights
  • Cutting-Edge Knowledge and Skills: Provides students with the latest knowledge and tools in visual communication, ensuring they stay competitive in the job market
  • Theory to Practise Application: Encourages students to apply theoretical knowledge to real-world scenarios, deepening their understanding of visual communication
  • Professional Exposure and Networking: Offers exposure to professional environments and early networking opportunities in the visual design industry
  • Multidisciplinary Approach: Broadens students' perspectives by integrating concepts from various disciplines into visual communication design
  • Immersive Learning Environment: Creates an engaging learning atmosphere where students can fully immerse themselves in their studies.
  • Student-Led Clubs and Activities: Over 100 clubs provide opportunities for students to pursue extracurricular interests, enhancing personal growth and leadership skills
  • Global Challenges and Innovations: Encourages students to understand and devise innovative solutions to global societal issues through visual narratives
  • Industry-Academia Partnerships: Facilitates internships and job placements with top organisations through active industry collaborations
  • Alumni Mentorship: Offers guidance and mentorship from a network of alumni, aiding students in their academic and career endeavours
  • Entrepreneurship and Incubation Support: Promotes entrepreneurial skills, providing support through funding, mentorship, and connections via the Pune Technology Business Incubator (TBI) for startups in visual design
Placements & Recruiters
100% placement assistance
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Programme Outcomes
  • Demonstrate an understanding of fundamental visual elements, principles, and design theories applicable to various forms of visual communication
  • Summarise the key concepts of media tools, software, and technologies used in visual communication for effective content creation
  • Apply advanced graphic design skills to develop visually appealing and communicative layouts, employing typography, colour, and composition techniques
  • Analyse and critique visual communication materials, identifying strengths and weaknesses in design choices and visual messaging
  • Synthesise film and video animation techniques to create dynamic visual narratives that enhance storytelling and audience engagement
  • Evaluate user experiences in digital platforms, identifying areas for improvement in terms of usability and visual design
  • Innovate by proposing creative solutions to complex visual communication challenges while considering audience needs and objectives
  • Apply branding and identity principles to develop cohesive visual identities, ensuring consistency across various communication materials
  • Analyse the ethical implications of visual communication decisions and critically assess cultural considerations when designing visual content
  • Curate a professional portfolio showcasing diverse visual projects that highlight proficiency in various forms of visual communication
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