BBA Business Analytics (Hons)
Programme Overview
Today's competitive workplace demands data analysis and visualisation for building business intelligence; as it equips a firm to build a competitive edge, therefore helping them in making smart decisions.
MIT-WPU’s BBA in Business Analytics is meticulously designed to give students abilities and skills that are needed in the application of multiple tools designed to analyse and visualise data. The student's analytical ability develops over the period of the time, and they are ready to make a meaningful input into strategic as well as day-to-day operations.
Students learn to apply analytical techniques to deal with challenging business problems at the very outset. One of the highlights of the programme is the business simulation programme, in partnership with Capstone, which immerses students in real-world situations and offers hands-on exposure in a safe setting.
The BBA in Business Analytics also focuses on practical application by having numerous projects and pre-employment training programmes. This integrated approach ensures that graduates are well-prepared to navigate the ever-evolving industry landscape and confidently address real-world challenges. By graduation, students are equipped with the skills necessary to have a meaningful impact on the business sector.
Vision
To be at the forefront of management education in India through value-based education, creating business leaders, entrepreneurs and critical thinkers through research and sustainable progressive transformation, rooted in Indian ethos.
Mission
M1 To develop transformational leaders with the knowledge, skills, and values to succeed in the dynamic business world.
M2 : To foster entrepreneurship amongst students, develop creativity and innovation, enabling them to create and lead successful ventures
M3 : To promote research-based education and encourage faculty and students to conduct new research for advancing business management practices.
M4 : To prepare students for the international stage by developing a global mindset, cross-cultural understanding, confidence, and adaptability in diverse business environments.
Programme Educational Objectives (PEOs)
PEO-1 To allow all participants to recognize, comprehend, and apply the language, theory, and models of Business
PEO-2 To develop students’ capacity to analyse, synthesize, and solve complex business challenges Mglobally connected economy, fostering cross-cultural competence and international business acumen.
PEO-3 To encourage experience sharing to maximize the advantages of collaborative learning.
PEO-4 To instil ethical decision-making and dedication to the long-term well-being of both organizations and the communities they serve.
Major Tracks
- Data Science and Machine Learning
- Business Intelligence and Data Visualisation
- Marketing Analytics
- Operations and Supply Chain Analytics
Duration & Fees
Duration
4 Years
Last Date to Apply : 4 December 2026
Fee Per Year
₹ 3,50,000
Cautionary Deposit: Rs. 25,000/- Refundable
Scholarship
| Scholarship for AY 2027-28 | MIT-WPU CET CBT Score | 12th Aggregate marks |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
90 & Above |
85 & Above |
|
MIT-WPU Scholarship I |
88 & Above |
83 & Above |
|
MIT-WPU Scholarship II |
85 & Above |
80 & Above |
Note: Scholarships will be awarded based on the MIT-WPU CET 2027 Computer-Based Test (CBT) score and Class 12/ HSC Aggregate marks.
Terms & Conditions Apply
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
The candidate should have passed 10+2/HSC or its equivalent examination with 50% aggregate marks, and English as compulsory subjects, from a Government-approved Board or equivalent. (Minimum 45% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
OR
The candidate should have passed 10+3 Diploma in Engineering and Technology with minimum 60% aggregate marks from an AICTE/ Government-approved Technical Board/Institution.
Selection Process
Admission will be based on the MIT-WPU CET 2027 Entrance Examination and the Personal Interaction (PI) score, conducted by MIT-WPU as per the prescribed schedule.
A valid score in MAH BBA CET 2027 will also be considered for the selection process; in such cases, the candidate must additionally appear for the Personal Interaction (PI) score conducted by MIT-WPU as per the prescribed schedule.
Programme Highlights
- Utilises a case-based learning approach to enhance practical problem-solving skills.
- Provides exposure to the corporate world through guest lectures, workshops on data analytics tools, industry visits, and live projects.
- Includes embedded ability enhancement programmes designed for success in professional environments.
- Features a dynamic business simulation programme in collaboration with Capstone or Marketplace, USA.
- Requires a mandatory 4-6 week summer internship with leading companies such as Assetcues, TSL Consultancy, Ethx Softcon Pvt Ltd, and more.
- Offers insights from eminent corporate leaders through guest lectures and seminars.
- Implements a robust mentor-mentee system for personal and professional development.
- Provides specialised classes for competitive exam preparation (CAT/GMAT/ATMA/XAT/CET).
- The Centre for Industry-Academia Partnerships (CIAP) facilitates internships and job placements through structured assessments and training.
- The MIT-WPU Technology Business Incubator (TBI) supports budding entrepreneurs with funding and mentorship.
- Engages students in rural, national, and international immersion programmes to address complex societal issues.
Career Prospects
Data Scientist
Data Visualisation Analyst
Marketing Analytics Manager
Fraud Analyst
Retail Sales Analyst
Database Administrator
Business Intelligence Consultants
Business Analytics Consultants
Financial Analyst
Analytics Metrics Associates
Analytics Specialist
Retail Sales Analysts
Programme Outcomes
- Apply analytical knowledge effectively to solve complex business problems.
- Identify and analyze intricate business issues based on fundamental principles.
- Design tailored solutions considering market dynamics and consumer behavior.
- Utilize research methodologies for effective problem resolution.
- Employ data analytics and visualization tools for business analysis.
- Communicate insights clearly to both technical and non-technical audiences.
- Uphold ethical standards in analytics practices.
- Engage in continuous professional development to keep pace with industry trends.
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
The curriculum links theories to practicals through industry projects and guest lectures by leaders from the corporate world in such a way that the graduate is prepared and ready for jobs at the end of graduation.
Absolutely! The BBA in Business Analytics is meant for students from a diversified academic background. The curriculum equips students with the foundational knowledge and skills to succeed in analytics.
Graduates will be able to apply analytics techniques to solve complex business problems, communicate insights effectively, uphold ethical standards, and engage in continuous professional development to stay abreast of industry trends.
It does encompass training in both communication skills, teamwork, leadership skills, and critical thinking.
Some kinds of job positions include, but are not limited to, Data Scientist, Marketing Analytics Manager, Business Intelligence Consultant, Financial Analyst among others.
admissions@mitwpu.edu.in
