B.Des. (User Experience Design)

Programme Overview

The B.Des. (User Experience Design) at MIT-WPU is a comprehensive programme that covers the principles of user experience design, with foundation in transdisciplinary design, design elements, product-service-system design, design tools & programming languages, visual design, user interface design, information design, data visualisation, storytelling, and usability engineering. It focuses on innovative social-business practices and emerging trends in artificial intelligence technologies, internet of things and machine learning. The programme emphasises design principles and human behaviour across diverse industries such as information technology, healthcare, manufacturing, retail, ecommerce, education, banking, logistics, travel, government, telecommunications, emerging technologies, automotive, aerospace, entertainment, advertising, media, and non-profit organisations.

Students work on design projects that span conceptual, web, mobile, and physical products, fostering independent thinking, creativity, and innovation through internships, live projects, and study tours. The research-driven programme explores sensory, perceptual-cognitive, behavioural, and socio-cultural domains with a strong focus on functional aesthetics. This approach leads to increased customer satisfaction as students develop prototypes, from holistic research to design development, including working models, testing, and launch. The hands-on teaching and simulated methodologies promotes entrepreneurship and creativity through industry internships, live projects, and national and international study tours.

4 Years

Last Date To Apply : 10 May 2024
Programme Name

B.Des. (User Experience Design)

Fee Per Year

Rs. 4,05,000

Highest CTC

Scholarship for AY 2024-25 MIT-WPU CET CBT Score UCEED Rank 
Dr. Vishwanath Karad Scholarship (100%) 93 & Above Upto 800 All India Rank 
MIT-WPU Scholarship I (50%) 91 & Above 801-2000 All India Rank 
MIT-WPU Scholarship II (25%) 90 & Above 2001 to 2500 All India Rank

Note: Student will be entitled to only one of the scholarships based on MIT-WPU CET 2024 CBT (Computer Based Test) Score or UCEED 2024.

Scholarship Detailsbharatasmita

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8.5 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.


Minimum 50% aggregate score in 10+2/Class 12th in any stream with compulsory English as a subject or in equivalent examination (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
AND Valid score in MIT-WPU CET 2024 / UCEED 2024 / NIFT 2024 / NATA 2024 / NID 2024

Selection Process

Admissions will be provided purely based on merit of MIT-WPU CET 2024 / UCEED 2024 / NIFT 2024 / NATA 2024 / NID 2024 score, Personal Interaction (PI) and Portfolio Review as per the schedule.

Programme Highlights
  • Equips students with up-to-date knowledge and tools essential in today's competitive job market.
  • Enable students to apply theoretical insights to real-world challenges, cultivating a profound understanding of their chosen fields.
  • Students gain exposure to authentic professional scenarios and establish early connections in their respective fields.
  • Expands student skills set through a multidisciplinary approach that broadens their perspectives.
  • Fosters an immersive learning environment that enables students to fully dedicate themselves to their academic pursuits.
  • Student-led Clubs (100+) open opportunities to explore their passions outside the classroom, fostering personal growth and leadership abilities.
  • Immersive programmes sensitise students to real-world global challenges and inspire innovative solutions to complex societal issues.
  • Industry-academia collaborations actively support students in securing internships and job placements with renowned organisations.
  • The alumni network provides mentorship and career guidance to aid current students in their academic and professional paths.
  • Nurtures entrepreneurship, offering funding, mentorship, and network connections through the Pune Technology Business Incubator (TBI).
Placements & Recruiters
100% placement assistance
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Programme Outcomes
  • Apply foundational knowledge of user-centred design principles, tools- techniques and methodologies to create intuitive and engaging user experiences
  • Analyse user needs and behaviours through research methods to inform the design process
  • Create effective information architectures and user interface designs that optimise usability and navigation
  • Develop interactive prototypes and conduct usability testing to evaluate and refine the user experience
  • Collaborate with multidisciplinary teams to integrate business goals, technical requirements, and user-centred design principles
  • Apply visual design principles and techniques to create visually appealing and cohesive user interfaces
  • Implement accessibility standards and guidelines to ensure inclusive and usable experiences for users with disabilities
  • Communicate design concepts, research findings, and usability insights effectively to stakeholders and team members
  • Critically evaluate and reflect upon design decisions and iterate based on user feedback and industry best practices
  • Demonstrate professionalism, ethical conduct, and a commitment to continuous learning and professional growth in the field of User Experience Design
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