MA Media and Communication
Programme Overview
The Masters in Media and Communication programme is a comprehensive and intensive programme that covers a wide range of topics and skills related to the media and communication industry. The programme helps students to stay up-to-date with the rapidly changing media landscape.
This programme provides a broad understanding of the various social, political, ethical, and economic issues that influence the creation of news and content on various platforms, such as social media, newspapers, and online news channels. This will help students to develop a critical understanding of the media industry and the factors that shape it.
The programme also offers a range of modules on professional photography, corporate communications, brand management, new media, graphic design, film studies, and video editing. These modules help students to develop the skills and knowledge that are necessary to succeed in a variety of media-related careers.
In addition to focusing on professional development, the programme also emphasises the holistic development of students through personality development and peace studies modules. The option to choose between two tracks in the final year allows students to tailor their education to their specific interests and career goals.
Duration & Fees
Duration
2 Years
Last Date to Apply : 13 April 2026
Fee Per Year
₹ 2,50,000
Scholarship
| Scholarship for AY 2026-27 | Graduation Marks | XII Score |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
90 & Above |
85 & Above |
|
MIT-WPU Scholarship I |
86 & Above |
81 & Above |
|
MIT-WPU Scholarship II |
84 & Above |
79 & Above |
Note: Scholarships will be awarded based on the Graduation and Class 12/HSC score.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 55% aggregate marks in 3/4-year graduation degree in any stream from a UGC-approved institution/university or its equivalent (minimum 50% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
Selection Process
Admission will be based on the Media Report (Report Writing + Response to Open-ended Questions in Audio-Visual format) and Personal Interaction (PI) score, conducted by the University according to the prescribed schedule.
Candidates will be given a current topic to speak on. Each student will have 3–5 minutes to present their thoughts, followed by a discussion.
Programme Highlights
- Students having access to well-equipped audio-visual media labs is essential to gain hands-on experience and learn the latest technologies in the field.
- Students get an opportunity for regular study tours and industry visits to TV channels, newspaper press, and ad agencies to enable learning about the practicalities of working in the media industry.
- Seminars and workshops on media-related and contemporary issues allow students to hear from experts in the field and learn about the latest trends, issues, and technologies in the media industry.
- Samvaad, which is a lecture series by industry experts, can be a valuable learning opportunity for media students. These events allow students to hear from experienced professionals in the field and learn about their insights and experiences.
- National and international immersion programmes help students to develop their perspective and learn about different cultures and gain a deeper understanding.
- Internships hands-on experience and the chance to develop their skills and knowledge in a real-world setting. MIT-WPU offers 100% assistance for students to find internships with top media agencies, such as News18, Ogilvy, and HT Digital.
Programme Structure
| Sr. No | Course Type | Course Name/Course Title | Credits |
|---|---|---|---|
| I | PC | Introduction to Research | 2 |
| I | PC | Media & Communication Studies: Theories & Models | 3 |
| I | PC | News Analysis | 2 |
| I | PC | Journalism: Approaches & Perspectives | 3 |
| I | PC | Ad & PR: Overview | 2 |
| I | PC | Introduction to Cinema | 1 |
| I | UC | Yoga-1 | 1 |
| I | UC | Scientific Studies of Mind, Matter, Spirit, and Consciousness | 2 |
| Sr. No | Course Type | Course Name/Course Title | Credits |
|---|---|---|---|
| II | PC | Media & Communication Research | 2 |
| II | PC | Media & Society | 4 |
| II | PE | Corporate Communication | 4 |
| II | PE | Indian Cinema | 4 |
| II | PE | News Reporting & Editing: Print | 4 |
| II | PE | Ad Creative & Copywriting | 4 |
| II | PE | Digital Journalism | 4 |
| II | PE | Introduction to Script Writing | 4 |
| II | PE | Consumer Behaviour | 3 |
| II | PE | Political Journalism | 3 |
| II | PE | Film Direction & Acting | 3 |
| II | PC | Camera Movements & Lighting Techniques | 2 |
| II | UC | Peacebuilding: Global Initiatives | 2 |
| II | PC | Rural Immersion | 1 |
| Sr. No | Course Type | Course Name/Course Title | Credits |
|---|---|---|---|
| III | PC | Digital Marketing | 4 |
| III | PC | Media, Law & Ethics | 2 |
| III | PE | News Collection & Presentation: Broadcast | 4 |
| III | PE | Documentary Films | 4 |
| III | PE | Marketing Communication | 4 |
| III | PE | Specialized Reporting | 4 |
| III | PE | Brand Identity Creation | 4 |
| III | PE | Film Production and Promotion | 4 |
| III | PE | Business Journalism | 3 |
| III | PE | Post Production & Marketing | 3 |
| III | PE | Media Management | 3 |
| III | PC | Seminar | 2 |
| III | PC | Video Editing | 2 |
| III | PC | Podcast & Radio | 2 |
| III | PC | Industry Immersion | 1 |
| Sr. No | Course Type | Course Name/Course Title | Credits |
|---|---|---|---|
| IV | PC | Internship | 10 |
| IV | PC | Dissertation | 8 |
Career Prospects
News Papers and Magazines
TV News channels
Web Portals
Radio Channels
TV Production Houses
ADVT Agencies
Independent Film Makers
Digital Media networking
Event Management
Corporate and Organizations
Media Organizations
Media Planning Agencies
Market Research Agencies
PR Consultancies
Programme Outcomes
- Demonstrate advanced knowledge of communication theories, media structures, and the role of media in society, integrating both theoretical and practical perspectives.
- Critically analyse and engage with social, political, ethical, and economic issues that shape media content and communication practices in diverse contexts.
- Apply research skills and methodologies to investigate media phenomena, conduct original research, and present findings in clear, professional formats.
- Utilise multimedia technologies and digital tools for content creation, distribution, and analysis across various media platforms.
- Communicate effectively and persuasively in written, oral, and digital forms for different audiences and purposes.
- Practice ethical decision-making and reflect on professional responsibilities in media and communication industries, considering legal and societal implications.
- Exhibit independence, creativity, and adaptability in self-directed learning and professional contexts, fostering lifelong learning and personal development.
- Promote informed citizenship, social awareness, and eco-consciousness through media practices that uphold secular and egalitarian values.
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
Common specialisations include Digital Marketing, Corporate Communication, Advertising, Public Relations, Event Management, Media Analytics, Broadcast Media, Print and New Media, Graphics and Animation, and Film Studies.
Common specialisations include Digital Marketing, Corporate Communication, Advertising, Public Relations, Event Management, Media Analytics, Broadcast Media, Print and New Media, Graphics and Animation, and Film Studies.
Yes, most programmes include industry internships, hands-on projects, and opportunities for field visits to media houses, advertising agencies, and news organisations.
Graduates can pursue roles such as media strategist, journalist, public relations manager, content creator, editor, producer, social media manager, and more in various sectors including media houses, corporate communication, advertising, and digital marketing.
Curriculum includes media theory, communication research, digital media, strategic communication, media ethics, and practical modules in content creation and multimedia tools.
admissions@mitwpu.edu.in
