Programmes

BBA Branding and Advertising

Programme Overview

The BBA in Branding and Advertising is a four year full time residential programme, is an excellent blend of humanities, business, and marketing. It combines the essential components of branding and advertising in a truly multidisciplinary manner, including financial management, marketing strategy, creativity, and entrepreneurship. In this application-oriented programme, students work on real-world brand management and advertising challenges that serve as a springboard for many successful careers.

Duration
4 Years
Programme Name

BBA Branding and Advertising

Rs. 4,00,000 Per Year

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Highest CTC
INR 11.17 LPA

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Scholarship
Scholarship Name MIT-WPU CET Score
Dr. Vishwanath Karad Scholarship(100%) 93 & Above
MIT-WPU Scholarship I (50%) 91 & Above
MIT-WPU Scholarship II (25%) 90 & Above

Scholarship DetailsScholarship Details

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8.5 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.

For more detailed information visit our website: www.mitwpu.edu.in/Admissions

Eligibility

Indian Students

Minimum 60% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 55% marks, in case of Backward class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects

Selection
The selection process for the programmes is based on MIT-WPU CET Entrance Exam 2023 & Personal Interview (PI) score:
Step 1) MIT-WPU CET General 2023 - Online proctored entrance exam and
Step 2) Personal Interview
*Note: MIT-WPU retains the right to make changes to any published schedule.
Programme Highlights
  • Case-based learning approach
  • Exposure to the corporate world through industry visits, summer internships, and live projects
  • Embedded ability enhancement courses in the curriculum to train students for the professional corporate world
  • Business simulation course in collaboration with Capstone or marketplace, USA
  • Mandatory summer internship of 4-6 weeks
  • Guest lectures, seminars, and workshops by eminent corporate leaders
  • Strong Mentor-Mentee system to support students
  • Special classes for CAT/GMAT/ATMA/XAT/CET preparation
  • Dedicated Centre for Industry-Academia Partnerships to support students through structured assessments, training, and grooming activities for internships and job placements
  • MIT Pune Technology Business Incubator (TBI) to support early-stage entrepreneurs, and students through funding, mentoring, and network connection
  • Rural, National and International immersion programmes
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