The Bachelor of Business Administration (BBA) in Branding and Advertising is a dynamic 3-year full-time residential programme that intricately blends humanities, business, and marketing disciplines. This multidisciplinary approach integrates crucial elements such as financial management, marketing strategy, creativity, and entrepreneurship. Students delve into real-world applications, honing their skills to address brand management and advertising challenges.This hands-on experience serves as a launching pad for diverse and successful careers in advertising agencies, marketing firms, public relations, digital marketing, corporate communications, and more. The programme's emphasis on experiential learning, industry engagement, live projects, and a mandatory internship ensures students develop a strong practical understanding of the field, positioning them for success in the competitive and dynamic realms of branding and advertising.