BBA Branding and Advertising

Programme Overview

The BBA Branding and Advertising programme at MIT World Peace University is a thorough three-year course aimed at equipping students for the evolving sectors of branding and advertising. This comprehensive on-campus programme combines business, marketing, and humanities, offering a multidisciplinary basis crucial for grasping brand management.

Students participate in hands-on learning via live projects, industry tours, and internships with top firms such as Tata Motors and Volkswagen. The curriculum focuses on practical problem-solving abilities and features specialised courses for preparing for competitive exams, improving career readiness.

With a significant emphasis on connecting with the industry, the programme includes guest talks by corporate executives and a comprehensive mentor-mentee framework to enhance personal growth. Graduates are prepared for various careers in advertising agencies, marketing companies, and corporate communications, which makes this BBA in Branding and Advertising a superb option for aspiring professionals aiming to thrive in a competitive environment.

Major Tracks
Duration
3 Years

Last Date to Apply : 10 May 2025
Programme Name

BBA Branding and Advertising

Fee Per Year

Rs. 4,25,000 /-




Highest CTC
INR 11.17 LPA

Scholarship
Scholarship Name MIT-WPU CET CBT Score
Dr. Vishwanath Karad Scholarship(100%) 85 & Above
MIT-WPU Scholarship I (50%) 83 & Above
MIT-WPU Scholarship II (25%) 80 & Above

Note: Student will be entitled to scholarship based on MIT-WPU CET 2025 CBT (Computer Based Test) Score.

Scholarship DetailsScholarship Details

*Terms & Conditions apply:
  • All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
  • To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.

For more detailed information visit our website: https://mitwpu.edu.in/scholarships

Eligibility

Indian Students

Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Backward class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects

Selection
The selection process for the programmes is based on MIT-WPU CET Entrance Exam 2023 & Personal Interview (PI) score:
Step 1) MIT-WPU CET General 2023 - Online proctored entrance exam and
Step 2) Personal Interview
*Note: MIT-WPU retains the right to make changes to any published schedule.
Programme Highlights
  • The BBA Branding and Advertising offers an extensive curriculum that provides a multifaceted approach, combining business, marketing, and humanities to prepare students with crucial skills for the field.
  • Students participate in practical experiences via live projects and site visits, guaranteeing the application of theoretical knowledge to actual situations.
  • Internship opportunities like 4-6 week internships with prominent firms such as Tata Motors and Volkswagen provide students with practical experience and exposure to the industry.
  • Renowned business executives lead visiting lectures and workshops, offering significant perspectives on contemporary industry trends and methods.
  • An effective mentor-mentee framework fosters personal and professional growth, assisting students during their educational experience.
  • Partnering with Capstone or Marketplace, USA, students engage in an interactive business simulation course that exposes them to real-life challenges.
  • Tailored courses for competitive exams like CAT/GMAT/ATMA/XAT/CET improve students' preparedness for multiple competitive tests, expanding career possibilities.
  • This programme provides complete placement support, guaranteeing that graduates are fully equipped to step into the competitive sectors of advertising and branding.
Programme Outcomes
  • Graduates of the BBA in Branding and Advertising programme possess essential skills and knowledge, making them employable in advertising agencies, marketing companies, and corporate communications.
  • The curriculum focuses on practical learning via live projects and a required internship with leading firms such as Tata Motors and Volkswagen, allowing students to implement theoretical ideas in actual environments.
  • Pupils gain from guest presentations and workshops led by industry experts, offering important perspectives on contemporary trends and methods in branding and advertising.
  • The syllabus emphasises holistic skill enhancement with critical thinking, creativity, and problem-solving skills, equipping students to address intricate challenges in the ever-changing arena of branding and advertising.
Placements & Recruiters
100% placement assistance
Top Recruiters
FAQ's

The curriculum for the BBA in Branding and Advertising at MIT-WPU aims to integrate business, marketing, and humanities. It addresses crucial subjects like financial oversight, marketing tactics, innovation, and business ownership, equipping students with a thorough comprehension of branding and advertising issues.

Students can anticipate participating in diverse practical tasks, such as real-world projects, case studies, and site visits to industries. The programme features a required 4-6 week internship with top companies, enabling students to utilise their academic knowledge in practical situations.

The faculty for the BBA Branding and Advertising programme at MIT-WPU includes seasoned professionals and academic specialists who contribute vast industry expertise. They offer valuable perspectives via guest lectures, workshops, and mentorship, enhancing the educational experience for students.

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