MBA Marketing
In the current fast moving marketplace, strategic marketing approach is the key to the effectiveness of any product or service. This approach has geared up the need of skilled and professionally trained marketing professionals, making it one of the top choices among other MBA programmes.
The MBA in Marketing programme at MIT-WPU recognizes the pivotal role of marketing across various industries. The programme is skillfully designed with a commitment to its practical implementation incorporating dynamic learning experiences that promote critical thinking and innovation.
The programme provides hands-on experience preparing students for the upcoming industrial challenges and equips them with the skill set required to thrive in the career. Students here engage in experiential case studies, industry immersions and projects that helps them in bridging the gap between theory and its practical application.
MIT-WPU students emerge out as pro marketers and influential leaders, prepared to navigate through the complexity of today’s industrial landscape.
MBA Marketing Programme from MIT-WPU, Pune, India Admission:
|
Programme name |
Location |
Last date to apply |
Programme Structure |
|
MBA Marketing |
Pune, India |
27 May 2025 |
Last Date To Apply : 27 May 2025 (Midnight)
MBA Marketing
| Scholarship Name | MHT-CET 25 / CAT 24/ MAT - Sept 2024 to June 2025 / XAT 25 | NMAT / GMAT |
| Dr. Vishwanath Karad Scholarship (100%) | MHTCET - 25 / CAT - 24/ XAT - 25 90 & above MAT - Sept 2024 to June 2025 95 & above | NMAT - 280 & above, GMAT - 650 & above |
| MIT-WPU Scholarship I (50%) | MATCET - 25 / CAT - 24/ XAT - 25 85 & above MAT - Sept 2024 to June 2025 92 & above | NMAT - 250 & above, GMAT - 550 & above |
| MIT-WPU Scholarship II (25%) | MATCET - 25 / CAT - 24/ XAT - 25 80 & above MAT - Sept 2024 to June 2025 90 & above | NMAT - 230 & above, GMAT - 500 & above |
Note: Student will be entitled to only one of the scholarships based on MHT-CET 25/ CAT 24/ MAT - Sept 2024 to June 2025/XAT 25 /NMAT/GMAT Score/ Percentile.
*Terms & Conditions apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Minimum 60% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream from UGC approved University or equivalent (at least 55% marks, in case of Reserved Class category candidate belonging to Maharashtra State only) & Minimum 60% aggregate score in 10+2/Class 12th and Minimum 60% aggregate score in Class 10th with English subject as one of the subjects.
And
Valid non-zero score in the following National Level Test conducted by an apex testing body CAT 2024, XAT 2025, NMAT 2024, GMAT, PERA 2025, CMAT 2025, MAH-CET 2025 & Sep MAT 2024 onwards.
It is a must for any candidate applying for MBA to submit a valid non-zero score in the following National Level Test conducted by an apex testing body CAT 2024, XAT 2025, NMAT 2024, GMAT, PERA 2025, CMAT 2025, MAH-CET 2025 & Sep MAT 2024 onwards.
The candidates will be evaluated based on Entrance Exam Score, Group Discussion (GD)/ Extempore, Personal Interaction (PI), Past Academic Record and Work Experience
*Note: MIT-WPU retains the right to make changes to any published schedule.
(The exact date and time of the online Group Discussion and Personal Interaction will be communicated to the candidate once scheduled)
- Case-Based Learning : The programme incorporates a dynamic case-based learning approach that allows students to apply their theoretical concepts practically and deepen their understanding of real-world scenarios.
- Internal Competence for Outer Demand (ICODs) : ICOD helps in strengthening core competencies enabling students to navigate through the upcoming industrial challenges
- Skills Enhancement Courses : Integrated within the curriculum, these courses are designed to develop the essential skills required for success in the competitive corporate landscape.
- Global Exposure : With MIT-WPU students get global exposure through rural, national, and international immersion programmes where they learn about diverse cultural, economic, and business environments for a well-rounded educational experience.
- Advisory Board Insights : Leverage the expertise of a distinguished Advisory Board composed of national and international experts who provide valuable guidance and insights into industry trends.
- Guest Lectures : Gain knowledge from guest lecturers, management experts, and international faculty members who enhance the overall educational experience with their real-world insights and expertise.
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
I |
Programme Foundation |
Accounting for Business Decision Making |
3 |
|
I |
Programme Foundation |
Managerial Communication |
2 |
|
I |
Programme Foundation |
Managerial Economics |
3 |
|
I |
Programme Foundation |
Organisation Structure, System & Processes |
2 |
|
I |
Programme Foundation |
Organisational Behaviour |
3 |
|
I |
Programme Foundation |
Quantitative Techniques for Business Decision-Making |
3 |
|
I |
Programme Foundation |
Understanding the Metaverse |
2 |
|
I |
University Core |
Scientific Studies of Mind, Matter, Spirit Consciousness |
2 |
|
I |
University Core |
Yoga |
1 |
|
Total |
21 |
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
II |
Programme Foundation |
Entrepreneurship and New Venture Planning |
2 |
|
II |
Programme Foundation |
Financial Management |
3 |
|
II |
Programme Foundation |
Human Resource Management |
3 |
|
II |
Programme Foundation |
Legal Aspects of Business |
3 |
|
II |
Programme Foundation |
Marketing Management |
3 |
|
II |
Programme Foundation |
Operations and Supply Chain Management |
3 |
|
II |
Programme Foundation |
Research Methodology |
4 |
|
II |
University Core |
Peace Building: Global Initiative |
2 |
|
Total |
23 |
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
III |
Programme Foundation |
Business Analytics & Data Visualization |
2 |
|
III |
Programme Foundation |
Environment Sustainability and Governance |
2 |
|
III |
Programme Foundation |
Strategic Management |
3 |
|
III |
Programme Major |
Marketing Research |
3 |
|
III |
Programme Major |
Services Marketing |
3 |
|
III |
Programme Electives |
Programme Elective - I |
3 |
|
III |
Programme Electives |
Programme Elective - II |
3 |
|
III |
Programme Electives |
Programme Elective - III |
3 |
|
III |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Summer Internship Programme |
4 |
|
Total |
26 |
| Semetser | Course type | Course Name/Course Title | Total Credits |
|
IV |
Programme Major |
Marketing Analytics |
3 |
|
IV |
Programme Major |
Sales and Distribution Management |
3 |
|
IV |
Programme Electives |
Programme Elective - IV |
3 |
|
IV |
Programme Electives |
Programme Elective – V |
3 |
|
IV |
Programme Electives |
Programme Elective – VI |
3 |
|
IV |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Capstone (Research Project) |
3 |
|
Total |
18 |
| Semester | Name of the Course | Type |
|
III |
Content Marketing |
Programme Elective |
|
III |
Digital Media Strategy |
Programme Elective |
|
III |
Lead Generation and Market Automation |
Programme Elective |
|
III |
Understanding Digital Consumer Behaviour |
Programme Elective |
|
IV |
Affiliate Marketing and Google AdSense |
Programme Elective |
|
IV |
Ethical, Legal, and Privacy Issues in Digital Marketing |
Programme Elective |
|
IV |
Influencer Marketing |
Programme Elective |
|
IV |
Social Media Marketing |
Programme Elective |
|
IV |
YouTube Marketing |
Programme Elective |
- Strategic marketing expertise to produce successful solutions that cater to a company's unique marketing requirements.
- Analyse and assess difficult marketing problems with sound research techniques and critical thinking.
- Generate marketing plans that are effective and at the same time creative.
- Leadership experience that will be helpful in a variety of marketing positions.
- In-depth knowledge through case studies, real-world projects, and group industry immersions.
- Deliver marketing concepts to your target audiences,both technical and non-technical stakeholder marked clearly and effectively.
- Uphold social responsibility by taking into account cultural, legal, and societal aspects when making any marketing decisions.
- Perform well in interdisciplinary teams and demonstrate flexibility in the dynamic field of marketing.
- Foster a mindset of lifelong learning and professional development to ensure ongoing success in marketing careers.
100% placement assistance
The MBA in Marketing equips students with advanced knowledge and help them gain knowledge on :
- Marketing strategies
- Consumer behaviour
- Brand management
- Digital marketing
- Market research.
Pursuing an MBA in Marketing offers numerous advantages :
- Enhanced career opportunities
- higher earning potential
- skill development in marketing strategies
- networking opportunities with industry professionals
- preparation for leadership roles within organisations.
Preparation involves studying key areas :
- quantitative aptitude
- verbal ability
- logical reasoning
- general knowledge.
Graduates can pursue various roles such as :
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Sales Manager
- Digital Marketing Specialist
- Chief Marketing Officer (CMO)
MIT-WPU has strong industry connections that facilitate internship placements for students. The university's career services guide resume building and interview preparation to help students secure valuable internships.
The curriculum incorporates international marketing strategies and cultural sensitivity training, equipping students with the tools necessary to navigate complex global challenges effectively and succeed in diverse markets.
- Rich and comprehensive learning experience with innovative and world-class pedagogy.
- Comprehensively designed programme structure to encompass all critical aspects of marketing.
- Highly qualified faculty members who bring extensive industry experience to the classrooms, offering valuable insights and mentorship throughout the academic journey.
- MIT-WPU prioritises hands-on learning experience through internship programmes and live projects
- The dedicated Centre for Industry-Academia Partnerships (CIAP) team, is dedicatedly working to help our students secure internships and job placements.
admissions@mitwpu.edu.in 
