MBA Marketing

Programme Overview

In the current fast moving marketplace, strategic marketing approach is the key to the effectiveness of any product or service. This approach has geared up the need of skilled and professionally trained marketing professionals, making it one of the top choices among other MBA programmes.

The MBA in Marketing programme at MIT-WPU recognises the pivotal role of marketing across various industries. The programme is skillfully designed with a commitment to its practical implementation incorporating dynamic learning experiences that promote critical thinking and innovation.

The programme provides hands-on experience preparing students for the upcoming industrial challenges and equips them with the skill set required to thrive in the career. Students here engage in experiential case studies, industry immersions and projects that helps them in bridging the gap between theory and its practical application.

MIT-WPU students emerge out as pro marketers and influential leaders, prepared to navigate through the complexity of today’s industrial landscape.

Duration & Fees

Duration

2 Years

Applications Open for 2026

Fee Per Year

To Be Announced for 2026

Scholarship

Scholarship for AY 2025-26 MHT-CET 25 / CAT 24/ MAT - Sept 2024 to June 2025 / XAT 25 NMAT / GMAT

Dr. Vishwanath Karad Scholarship
(100%)

MHTCET - 25 / CAT - 24/ XAT - 25 90 & above MAT - Sept 2024 to June 2025 95 & above

NMAT - 280 & above, GMAT - 650 & above

MIT-WPU Scholarship I
(50%)

MATCET - 25 / CAT - 24/ XAT - 25 85 & above MAT - Sept 2024 to June 2025 92 & above

NMAT - 250 & above, GMAT - 550 & above

MIT-WPU Scholarship II
(25%)

MATCET - 25 / CAT - 24/ XAT - 25 80 & above MAT - Sept 2024 to June 2025 90 & above

NMAT - 230 & above, GMAT - 500 & above

Note: Students will be entitled to only one of the scholarships based on MHT-CET 25/ CAT 24/ MAT - Sept 2024 to June 2025/XAT 25 /NMAT/GMAT Score/ Percentile.

Terms & Conditions Apply:

  • All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
  • To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.

For more detailed information visit our website: https://mitwpu.edu.in/scholarships

Eligibility

Minimum 60% Minimum 60% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream from UGC-approved University or equivalent (at least 55% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
And
Minimum 60% aggregate score in 10+2/Class 12 th
And
Minimum 60% aggregate score in Class 10th with English subject as one of the subjects. AND a Valid non-zero score in the following National Level Test conducted by an apex testing body CAT 2025, XAT 2026, NMAT 2025, GMAT, PERA 2026, CMAT 2026, MAH-CET 2026 & Sep MAT 2025 onwards.

Selection Process

The Applicant needs to submit a valid non-zero score of the following National Level Entrance Test - CAT 2025/ XAT 2026/ NMAT 2025/ GMAT/ PERA-CET 2026/ CMAT 2025/ MAH-CET 2026 and Sept. MAT 2025 onwards at the time of application or on demand.

The candidates will be evaluated based on Entrance Exam Score, Group Discussion (GD), Personal Interaction (PI), Extempore, Past Academic Record (As per Eligibility Criteria), and Work Experience.

*Note: MIT-WPU reserves the right to make any changes in the published admission schedule. (The exact date and time of the online Group Discussion and Personal Interaction will be communicated to the candidate once scheduled). The detailed admission procedure will be communicated in advance to the candidate at their registered email address.

Programme Highlights

  • Case-Based Learning : The programme incorporates a dynamic case-based learning approach that allows students to apply their theoretical concepts practically and deepen their understanding of real-world scenarios.
  • Internal Competence for Outer Demand (ICODs) : ICOD helps in strengthening core competencies enabling students to navigate through the upcoming industrial challenges
  • Skills Enhancement tracks : Integrated within the curriculum, these tracks are designed to develop the essential skills required for success in the competitive corporate landscape.
  • Global Exposure : With MIT-WPU students get global exposure through rural, national, and international immersion programmes where they learn about diverse cultural, economic, and business environments for a well-rounded educational experience.
  • Advisory Board Insights : Leverage the expertise of a distinguished Advisory Board composed of national and international experts who provide valuable guidance and insights into industry trends.
  • Guest Lectures : Gain knowledge from guest lecturers, management experts, and international faculty members who enhance the overall educational experience with their real-world insights and expertise.

Programme Structure

Sr. No Course Name/Course Title Course Type  Credits
I Accounting for Business Decision Making Programme Foundation 3
I Managerial Communication Programme Foundation 2
I Managerial Economics Programme Foundation 3
I Organisation Structure, System & Processes Programme Foundation</td 2
I Organisational Behaviour Programme Foundation 3
I Quantitative Techniques for Business Decision-Making Programme Foundation</td 3
I Understanding the Metaverse Programme Foundation 2
I Scientific Studies of Mind, Matter, Spirit, and Consciousness University Core 2
I Yoga University Core 1
Total Credits 21
Sr. No Course Name/Course Title Course Type  Credits
II Entrepreneurship and New Venture Planning Programme Foundation 2
II Financial Management Programme Foundation 3
II Human Resource Management Programme Foundation 3
II Legal Aspects of Business Programme Foundation 3
II Marketing Management Programme Foundation 3
II Operations and Supply Chain Management Programme Foundation 3
II Research Methodology Programme Foundation 4
II Peace Building: Global Initiative University Core 2
Total Credits 23
Sr. No Course Name/Course Title Course Type  Credits
III Business Analytics & Data Visualization Programme Foundation 2
III Environment Sustainability and Governance Programme Foundation 2
III Strategic Management Programme Foundation 3
III Marketing Research Programme Major 3
III Services Marketing Programme Major 3
III Programme Elective - I Programme Electives 3
III Programme Elective - II Programme Electives 3
III Programme Elective - III Programme Electives 3
III Summer Internship Programme Capstone / PBL / Seminar / Internship 4
Total Credits 26
Sr. No Course Name/Course Title Course Type  Credits
IV Marketing Analytics Programme Major 3
IV Sales and Distribution Management Programme Major 3
IV Programme Elective - IV Programme Electives 3
IV Programme Elective - V Programme Electives 3
IV Programme Elective - VI Programme Electives 3
IV Capstone (Research Project) Capstone / PBL / Seminar / Internship 3
Total Credits 18
Sr. No Course Name/Course Title Course Type 
III Content Marketing Programme Elective
III Digital Media Strategy Programme Elective
III Lead Generation and Market Automation Programme Elective
III Understanding Digital Consumer Behaviour Programme Elective
IV Affiliate Marketing and Google AdSense Programme Elective
IV Ethical, Legal, and Privacy Issues in Digital Marketing Programme Elective
IV Influencer Marketing Programme Elective
IV Social Media Marketing Programme Elective
IV YouTube Marketing Programme Elective

Career Prospects

Brand Managers

Sales Managers

Market Research Analysts

Business Development Manager

Public Relations Manager

Programme Outcomes

  • Strategic marketing expertise to produce successful solutions that cater to a company's unique marketing requirements.
  • Analyse and assess difficult marketing problems with sound research techniques and critical thinking.
  • Generate marketing plans that are effective and at the same time creative.
  • Leadership experience that will be helpful in a variety of marketing positions.
  • In-depth knowledge through case studies, real-world projects, and group industry immersions.
  • Deliver marketing concepts to your target audiences, both technical and non-technical stakeholder marked clearly and effectively.
  • Uphold social responsibility by taking into account cultural, legal, and societal aspects when making any marketing decisions.
  • Perform well in interdisciplinary teams and demonstrate flexibility in the dynamic field of marketing.
  • Foster a mindset of lifelong learning and professional development to ensure ongoing success in marketing careers.

Placements & Recruiters

100% Placement Assistance

Top Recruiters

byjus
Accenture
Grand View Research India Pvt. Ltd
LIDO Learning
Tata Consultancy Services (TCS)
fortune market insights
Xanadu Realty
larse & turbo
Neeyamo Enterprise Solutions Pvt Ltd.

FAQs

The MBA in Marketing equips students with advanced knowledge and help them gain knowledge on :

  • Marketing strategies
  • Consumer behaviour
  • Brand management
  • Digital marketing
  • Market research.

Preparation involves studying key areas:

  • Quantitative aptitude
  • Verbal ability
  • Logical reasoning
  • General knowledge.

Graduates can pursue various roles such as:

  • Marketing Manager
  • Brand Manager
  • Market Research Analyst
  • Sales Manager
  • Digital Marketing Specialist
  • Chief Marketing Officer (CMO)

Graduates can pursue various roles such as :

  • Rich and comprehensive learning experience with innovative and world-class pedagogy.
  • Comprehensively designed programme structure to encompass all critical aspects of marketing.
  • Highly qualified faculty members who bring extensive industry experience to the classrooms, offering valuable insights and mentorship throughout the academic journey.
  • MIT-WPU prioritises hands-on learning experience through internship programmes and live projects
  • The dedicated Centre for Industry-Academia Partnerships (CIAP) team is dedicatedly working to help our students secure internships and job placements.

The curriculum incorporates international marketing strategies and cultural sensitivity training, equipping students with the tools necessary to navigate complex global challenges effectively and succeed in diverse markets.

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