MBA Marketing

Programme Overview

The MBA in Marketing programme at MIT-WPU delves into marketing strategies, brand management, retail tactics, and more, recognising marketing's central role in any industry. Going beyond theory, the programme emphasises holistic development, crafting not just professionals but exceptional marketing experts and leaders. Students get to engage in experiential case studies, industry immersions, and live projects, fostering evolution into roles like Brand Manager or Business Development Manager, and others. With a robust pedagogy and strong foundational focus, this programme prepares students for success, making them adept professionals poised for leadership roles in the dynamic marketing landscape.

Duration
2 Years

Last Date to Apply : 23 April 2024
Programme Name

MBA Marketing

Fee Per Year

Rs. 4,55,000




Highest CTC
INR 30 LPA

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Scholarship
Scholarship Name MHTCET 24 / CAT - 23/ MAT - Sept 2023 to June 2024 / XAT - 24 N MAT - (360 Score) GMAT -(800 Score)
Dr. Vishwanath Karad Scholarship (100%) MHTCET - 24 / CAT - 23/ XAT - 24: 90 & Above MAT - Sept 2023 to June 2024 : 95 & Above NMAT - 280 & Above, GMAT - 650 & Above
MIT-WPU Scholarship I (50%) MATCET - 24 / CAT - 23/ XAT - 24: 85 & Above MAT - Sept 2023 to June 2024 : 92 & Above NMAT - 250 & Above , GMAT - 550 & Above
MIT-WPU Scholarship II (25%) MATCET - 24 / CAT - 22/ XAT - 23: 80 & Above MAT - Sept 2023 to June 2024 : 90 & Above NMAT - 230 & Above, GMAT - 500 & Above

Scholarship DetailsScholarship Details

Eligibility

Minimum 60% aggregate in Graduation (3/4 Year Full-time Bachelors Degree) in any stream from UGC approved University or equivalent (at least 55% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
And
Valid non-zero score in the following National Level Test conducted by an apex testing body: CAT 2023, XAT 2024, NMAT 2023, GMAT 2023, PERA 2024, CMAT 2024, MAHCET 2024 & Sep MAT 2023 onwards

Selection Process

It is a must for any candidate applying for MBA to submit a valid non-zero score in the following National Level Test conducted by an apex testing body: CAT 2023, XAT 2024, NMAT 2023, GMAT 2023, PERA 2024, CMAT 2024, MAH-CET 2024 & Sep MAT 2023 onwards. The candidates will be evaluated based on Entrance Exam Score, Group Discussion (GD)/ Extempore, Personal Interaction (PI), Past Academic Record, Statement of Purpose and Work Experience

Programme Highlights
  • A dynamic case-based learning approach ensures the practical application of theoretical knowledge.
  • Internal Competence for Outer Demand (ICODs) enhances core capabilities for real-world challenges.
  • Focused start-up mentoring fosters entrepreneurial intelligence empowering students for innovative ventures.
  • Industry visits, internships, and live projects bridge theory and practice enhancing industry exposure in the corporate realm.
  • The MIT-WPU dedicated Centre for Industry-Academia Partnerships (CIAP) provides structured support for internships and job placements.
  • The MIT-WPU Technology Business Incubator (TBI) offers funding, mentoring, and networking, supporting early-stage entrepreneurs.
  • Embedded skills enhancement courses as part of the curriculum prepare students for the professional corporate landscape.
  • The curriculum aligns with Bloom's Taxonomy and LOCF Model, ensuring a comprehensive and structured learning experience.
  • Exposure to diverse cultural, economic, and business environments is achieved through rural, national, and international immersion programmes, offering a holistic educational experience.
  • Benefit from competency mapping, enhancing career support and progression for individual growth.
  • Tap into the wisdom of a distinguished Advisory Board comprising national and international experts.
  • Learn from guest lecturers, management experts, and international faculty, enriching the overall educational experience.
Placements & Recruiters
100% placement assistance
Top Recruiters
Programme Outcomes
  • Apply strategic marketing knowledge to formulate effective business solutions.
  • Analyse and evaluate complex marketing issues, employing critical thinking and research methodologies.
  • Develop innovative and impactful marketing strategies for brand management, sales, and advertising.
  • Demonstrate leadership skills and acumen in various marketing roles, including Brand Manager, Sales Manager, and Market Research Analyst.
  • Engage in experiential learning through case studies, live projects, and collaborative industry immersions.
  • Cultivate a holistic professional outlook, integrating ethical principles into marketing practices.
  • Effectively communicate marketing concepts to diverse audiences, both technical and non-technical.
  • Uphold social responsibility by considering societal, legal, and cultural factors in marketing decisions.
  • Collaborate efficiently in multidisciplinary settings and demonstrate adaptability in the dynamic marketing landscape.
  • Embrace continuous learning and professional development for sustained success in marketing careers.
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