MBA Marketing
Programme Overview
In the current fast moving marketplace, strategic marketing approach is the key to the effectiveness of any product or service. This approach has geared up the need of skilled and professionally trained marketing professionals, making it one of the top choices among other MBA programmes.
The MBA in Marketing programme at MIT-WPU recognises the pivotal role of marketing across various industries. The programme is skillfully designed with a commitment to its practical implementation incorporating dynamic learning experiences that promote critical thinking and innovation.
The programme provides hands-on experience preparing students for the upcoming industrial challenges and equips them with the skill set required to thrive in the career. Students here engage in experiential case studies, industry immersions and projects that helps them in bridging the gap between theory and its practical application.
MIT-WPU students emerge out as pro marketers and influential leaders, prepared to navigate through the complexity of today’s industrial landscape.
Duration & Fees
Duration
2 Years
Last Date to Apply : 20 April 2026 (Midnight)
Fee Per Year
₹ 5,00,000
Scholarship
| Scholarship for AY 2026-27 | MHT-CET 26 / CAT 25/ MAT - Sept 2025 to June 2026 / XAT 26 | NMAT / GMAT |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
MHT-CET 26 / CAT - 25/ XAT - 26 90 & above MAT - Sept 2025 to June 2026 95 & above |
NMAT - 280 & above, GMAT - 650 & above |
|
MIT-WPU Scholarship I |
MHT-CET 26 / CAT - 25/ XAT - 26 85 & above MAT - Sept 2025 to June 2026 92 & above |
NMAT - 250 & above, GMAT - 550 & above |
|
MIT-WPU Scholarship II |
MHT-CET 26 / CAT - 25/ XAT - 26 80 & above MAT - Sept 2025 to June 2026 90 & above |
NMAT - 230 & above, GMAT - 500 & above |
Note: Scholarships will be awarded based on the MHT-CET 26/ CAT 25/ MAT - Sept 2025 to June 2026/XAT 26 /NMAT/GMAT Score/ Percentile.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 60% aggregate marks in 3/4-year graduation degree in any stream from a UGC-approved institution/university or its equivalent (Minimum 55% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
AND
A minimum of 60% aggregate marks in Class 10 (SSC) and Class 12 (HSC) examinations, with English as a compulsory subject.
AND
A valid non-zero score in the relevant entrance examination conducted by the competent authority.
Selection Process
Admission will be based on the merit of a valid score in CAT 2025, XAT 2026, NMAT 2025, GMAT, CMAT 2026, MAH-CET 2026, PERA 2026 or MAT (September 2025 onwards).
AND
Candidates will also be evaluated through 50 marks online CBT, Group Discussion (GD), Extempore, Personal Interaction (PI) score conducted by MIT-WPU as per the prescribed schedule, along with consideration of their Past Academic Record and Work Experience.
AND
The valid (non-zero) national level entrance score is mandatory for confirmation of admission.
Programme Highlights
- Case-Based Learning : The programme incorporates a dynamic case-based learning approach that allows students to apply their theoretical concepts practically and deepen their understanding of real-world scenarios.
- Internal Competence for Outer Demand (ICODs) : ICOD helps in strengthening core competencies enabling students to navigate through the upcoming industrial challenges
- Skills Enhancement tracks : Integrated within the curriculum, these tracks are designed to develop the essential skills required for success in the competitive corporate landscape.
- Global Exposure : With MIT-WPU students get global exposure through rural, national, and international immersion programmes where they learn about diverse cultural, economic, and business environments for a well-rounded educational experience.
- Advisory Board Insights : Leverage the expertise of a distinguished Advisory Board composed of national and international experts who provide valuable guidance and insights into industry trends.
- Guest Lectures : Gain knowledge from guest lecturers, management experts, and international faculty members who enhance the overall educational experience with their real-world insights and expertise.
Programme Structure
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Accounting for Business |
PC |
3 |
|
2 |
Business Communication |
PC |
2 |
|
3 |
Managerial Economics |
PC |
3 |
|
4 |
Principles and Practices of Management |
PC |
2 |
|
5 |
Organizational Behaviour |
PC |
3 |
|
6 |
Quantitative Techniques for Business |
PC |
3 |
|
7 |
Fostering Social Responsibility and Community Engagement |
PC |
2 |
|
8 |
Scientific Studies of Mind, Matter, Spirit & Consciousness |
UC |
2 |
|
9 |
Yoga |
UC |
1 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Entrepreneurship and New Venture Planning |
PC |
2 |
|
2 |
Financial Management |
PF |
3 |
|
3 |
Human Resource Management |
PF |
3 |
|
4 |
Legal Aspects of Business |
PF |
3 |
|
5 |
Marketing Management |
PF |
3 |
|
6 |
Operations and Supply Chain Management |
PF |
3 |
|
7 |
Research Methodology |
UC |
4 |
|
8 |
Peace Building: Global Initiative |
UC |
2 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Business Analytics & Data Visualization |
PC |
2 |
|
2 |
Environment Sustainability and Governance |
PC |
2 |
|
3 |
Strategic Management |
PC |
3 |
|
4 |
Program Elective – I |
PE |
3 |
|
5 |
Program Elective – II |
PE |
3 |
|
6 |
Program Elective – III |
PE |
3 |
|
7 |
Program Elective – IV |
PE |
3 |
|
8 |
Program Elective – V |
PE |
3 |
|
9 |
Summer Internship Programme |
PR |
4 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Program Elective – VI |
PE |
3 |
|
2 |
Program Elective – VII |
PE |
3 |
|
3 |
Program Elective – VIII |
PE |
3 |
|
4 |
Program Elective – IX |
PE |
3 |
|
5 |
Program Elective – X |
PE |
3 |
|
6 |
Capstone Project |
PC |
3 |
| Sr. No | Course Name/Course Title | Course Type |
|---|---|---|
|
3 |
Marketing Research |
PE |
|
3 |
Services Marketing |
PE |
|
3 |
Brand Management |
PE |
|
3 |
Consumer Behaviour |
PE |
|
3 |
Customer Relationship Management |
PE |
|
3 |
Digital Marketing |
PE |
|
3 |
Integrated Marketing Communication |
PE |
|
4 |
Marketing Analytics |
PE |
|
4 |
Sales and Distribution Management |
PE |
|
4 |
International Marketing |
PE |
|
4 |
Retail Management |
PE |
|
4 |
Rural Marketing |
PE |
|
4 |
Sustainable Marketing |
PE |
|
4 |
Tourism Marketing |
PE |
Career Prospects
Brand Managers
Sales Managers
Market Research Analysts
Business Development Manager
Public Relations Manager
Programme Outcomes
- Strategic marketing expertise to produce successful solutions that cater to a company's unique marketing requirements.
- Analyse and assess difficult marketing problems with sound research techniques and critical thinking.
- Generate marketing plans that are effective and at the same time creative.
- Leadership experience that will be helpful in a variety of marketing positions.
- In-depth knowledge through case studies, real-world projects, and group industry immersions.
- Deliver marketing concepts to your target audiences, both technical and non-technical stakeholder marked clearly and effectively.
- Uphold social responsibility by taking into account cultural, legal, and societal aspects when making any marketing decisions.
- Perform well in interdisciplinary teams and demonstrate flexibility in the dynamic field of marketing.
- Foster a mindset of lifelong learning and professional development to ensure ongoing success in marketing careers.
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
The MBA in Marketing equips students with advanced knowledge and help them gain knowledge on :
- Marketing strategies
- Consumer behaviour
- Brand management
- Digital marketing
- Market research.
Preparation involves studying key areas:
- Quantitative aptitude
- Verbal ability
- Logical reasoning
- General knowledge.
Graduates can pursue various roles such as:
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Sales Manager
- Digital Marketing Specialist
- Chief Marketing Officer (CMO)
Graduates can pursue various roles such as :
- Rich and comprehensive learning experience with innovative and world-class pedagogy.
- Comprehensively designed programme structure to encompass all critical aspects of marketing.
- Highly qualified faculty members who bring extensive industry experience to the classrooms, offering valuable insights and mentorship throughout the academic journey.
- MIT-WPU prioritises hands-on learning experience through internship programmes and live projects
- The dedicated Centre for Industry-Academia Partnerships (CIAP) team is dedicatedly working to help our students secure internships and job placements.
The curriculum incorporates international marketing strategies and cultural sensitivity training, equipping students with the tools necessary to navigate complex global challenges effectively and succeed in diverse markets.
admissions@mitwpu.edu.in
