BBA Global Marketing and Event Management

Programme Overview

The Bachelor of Business Administration (BBA) programme in Global Marketing and Event Management at MIT-WPU is a unique blend of two dynamic fields, meticulously crafted to empower students with comprehensive skills in marketing and event management. Curated by esteemed industry leaders, the comprehensive curriculum covers brand management, marketing, public relations, business law, financial accounting, event planning, and research methodology, among other industry-relevant subjects. This hybrid programme not only nurtures marketing prowess but also hones event management skills on a global scale. With a focus on sustainability and business growth, the programme equips students with indispensable capabilities applicable across diverse domains, from corporate enterprises to fashion shows, political campaigns, and beyond. Rooted in experiential learning, the pedagogy emphasises industry exposure through projects and internships, ensuring students build a robust foundation in the said fields. This programme stands as a gateway for students to delve into the intensely competitive world, fostering a skill set essential for success in global marketing and event management.

3 Years

Last Date to Apply : 10 May 2024
Programme Name

BBA Global Marketing and Event Management

Fee Per Year

Rs. 2,85,000

Highest CTC
INR 11.17 LPA

Scholarship Name MIT-WPU CET CBT Score
Dr. Vishwanath Karad Scholarship(100%) 90 & Above
MIT-WPU Scholarship I (50%) 88 & Above
MIT-WPU Scholarship II (25%) 85 & Above

Scholarship DetailsScholarship Details

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.

For more detailed information visit our website:


Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects

Selection Process

The selection process for the programme is based on MIT-WPU CET Entrance Exam 2024 & Personal Interaction (PI) score.

Programme Highlights
  • Adopts an impactful case-based learning approach, ensuring students develop practical problem-solving skills.
  • Students gain invaluable exposure to the corporate world through a range of immersive experiences, including industry visits, summer internships, and live projects.
  • The curriculum includes embedded ability enhancement courses, strategically designed to equip students for success in the professional corporate environment.
  • In collaboration with Capstone and Marketplace, USA, the programme features a dynamic business simulation course, providing students with hands-on, real-world business challenges.
  • A mandatory 4-6 week summer internship with renowned companies such as Tata Motors, JCB, Volkswagen, and many others, ensures that students apply their classroom knowledge in practical settings, fostering experiential learning.
  • Eminent corporate leaders contribute to the learning experience through guest lectures, seminars, and workshops, enriching students with industry insights.
  • Boasts a robust mentor-mentee system, providing strong support to students, and fostering personal and professional development.
  • Specialised classes for CAT/GMAT/ATMA/XAT/CET preparation enhance students' readiness for competitive examinations, broadening their career prospects.
  • The dedicated Centre for Industry-Academia Partnerships (CIAP) offers structured assessments, training, and grooming activities, facilitating internships and job placements.
  • The MIT-WPU Technology Business Incubator (TBI) supports early-stage entrepreneurs and students by providing funding, mentoring, and network connections.
  • Rural, national, and international immersion programmes sensitise students to ground-level realities, equipping them to solve complex societal problems.
Placements & Recruiters
100% placement assistance
Top Recruiters
Programme Outcomes
  • Apply acquired knowledge in global marketing strategies, brand management, and public relations to address intricate challenges in the field.
  • Identify, review, and analyze complex business issues, drawing conclusions based on fundamental principles and contemporary industry trends.
  • Design innovative marketing campaigns, considering global market dynamics, cultural nuances, and industry-specific requirements.
  • Utilize research-based knowledge and methodologies to investigate and resolve complex marketing and event management problems, fostering evidence-based decision-making.
  • Create, select, and apply appropriate event management techniques and modern tools, understanding their limitations and optimizing their potential impact.
  • Assess societal, cultural, and ethical implications of global marketing and event management practices, ensuring responsible and inclusive strategies.
  • Understand the impact of marketing and event solutions on society and the environment, promoting sustainable and ethical practices.
  • Uphold ethical principles and professional responsibilities in global marketing and event management practice, ensuring transparency, cultural sensitivity, and adherence to industry standards.
  • Work effectively in individual, team, and multidisciplinary settings, fostering collaboration and cooperation for successful marketing campaigns and event executions.
  • Communicate complex marketing and event management concepts clearly and effectively to both technical and non-technical audiences, facilitating understanding and informed decision-making.
  • Apply business and management principles to project management and finance within the context of global marketing and event management, ensuring effective implementation of strategies.
  • Recognise the importance of lifelong learning and continuous professional development, staying abreast of evolving trends and technologies in global marketing and event management.
Undergraduate Programmes arrow-m Postgraduate Programmes arrow-m
+91 2071177104 +91 9112228860 Download             Chat with student