BBA Global Marketing and Event Management (Hons)
Programme Overview
The BBA programme in Global Marketing and Event Management at MIT World Peace University (MIT-WPU) is a unique combination of two dynamic fields, tailored to equip students with strong skills in marketing and event management.
The curriculum, designed by industry experts, includes all the essential subjects of brand management, public relations, business law, financial accounting, event planning, and research methodology, ensuring comprehensive learning for today's market.
It equips students with marketing skills along with management skills for events, focusing on sustainability and business growth, to face all challenges, from corporate enterprise and fashion shows to political campaigns and more.
The programme is built on the foundation of experiential learning and bases itself on industry exposure through projects and internships. That will lay a solid foundation from which students can connect to their careers in this field.
Major Tracks
- Global Brand Management
- Digital Marketing and Global Campaigns
- International Event Management
- Tourism and Destination Event Management
Duration & Fees
Duration
4 Years
Applications Open for 2026
Fee Per Year
₹ 3,30,000
Scholarship
| Scholarship for AY 2026-27 | MIT-WPU CET CBT Score |
|---|---|
|
Dr. Vishwanath Karad Scholarship |
85 & Above |
|
MIT-WPU Scholarship I |
83 & Above |
|
MIT-WPU Scholarship II |
80 & Above |
Note: Scholarships will be awarded based on the MIT-WPU CET 2026 Computer-Based Test (CBT) score.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 50% aggregate marks in Class 10+2/ HSC or its equivalent examination in any stream with English subject (Minimum 45% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
Or
Minimum 60% aggregate marks in any 3 years Engineering Diploma from State Government approved Institution/ board.
Selection Process
Admission will be based on the MIT-WPU CET 2026 Entrance Examination and the Personal Interaction (PI) score, conducted by the University as per the prescribed schedule
Programme Highlights
- Practical Problem-Solving Skills: Students engage in real-world scenarios that sharpen their analytical and decision-making abilities.
- Immersive Corporate Exposure: Experience the corporate world first-hand with industry visits, summer internships, and live projects that bridge the gap between theory and practice.
- Ability Enhancement Courses: Our curriculum includes strategically embedded courses that prepare students for success in the dynamic corporate environment.
- Dynamic Business Simulation: In collaboration with Capstone and Marketplace, USA, students tackle real-world business challenges through a hands-on simulation course, honing their strategic thinking.
- Mandatory Summer Internships: Gain invaluable experience with a 4-6 week internship at renowned companies like Tata Motors, JCB, and Volkswagen, applying classroom knowledge in practical settings.
- Insights from Industry Leaders: Benefit from guest lectures, seminars, and workshops led by eminent corporate leaders, enriching your learning experience with invaluable industry insights.
- Robust Mentor-Mentee System: Our strong support network fosters personal and professional development, guiding students throughout their academic journey.
- Competitive Exam Preparation: Specialised classes for CAT/GMAT/ATMA/XAT/CET ensure students are well-prepared for competitive examinations, broadening their career prospects.
- Centre for Industry-Academia Partnerships (CIAP): This dedicated center offers structured assessments, training, and grooming activities to facilitate internships and job placements.
- Technology Business Incubator: Students and early-stage businesses receive financial support, networking opportunities, and mentorship to nurture entrepreneurial ventures.
- Global Immersion Programmes: Engage in rural, national, and international immersion experiences that prepare students to tackle pressing social challenges.
Career Prospects
Event Managers
Marketing Executive
Promotion Manager
Public Relations Executive
Brand Development Manager
Celebrity Manager
Logistics Management Expert
Event Planner
Hospitality Manager
Entrepreneurs
Programme Outcomes
- Apply acquired knowledge in global marketing strategies, brand management, and public relations to address intricate challenges in the field.
- Identify, review, and analyze complex business issues, drawing conclusions based on fundamental principles and contemporary industry trends.
- Design innovative marketing campaigns, considering global market dynamics, cultural nuances, and industry-specific requirements.
- Utilize research-based knowledge and methodologies to investigate and resolve complex marketing and event management problems, fostering evidence-based decision-making.
- Create, select, and apply appropriate event management techniques and modern tools, understanding their limitations and optimizing their potential impact.
- Assess societal, cultural, and ethical implications of global marketing and event management practices, ensuring responsible and inclusive strategies.
- Understand the impact of marketing and event solutions on society and the environment, promoting sustainable and ethical practices.
- Uphold ethical principles and professional responsibilities in global marketing and event management practice, ensuring transparency, cultural sensitivity, and adherence to industry standards.
- Work effectively in individual, team, and multidisciplinary settings, fostering collaboration and cooperation for successful marketing campaigns and event executions.
- Communicate complex marketing and event management concepts clearly and effectively to both technical and non-technical audiences, facilitating understanding and informed decision-making.
- Apply business and management principles to project management and finance within the context of global marketing and event management, ensuring effective implementation of strategies.
- Recognise the importance of lifelong learning and continuous professional development, staying abreast of evolving trends and technologies in global marketing and event management.
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
The curriculum is designed to provide a strong foundation in marketing principles with a global perspective, combined with comprehensive knowledge of event planning and management on an international scale. It will likely cover subjects like international marketing, digital marketing, cross-cultural communication, global consumer behavior, event planning, event logistics, sponsorship management, event technology, and more.
Yes, the programme is designed to provide a balanced understanding of both global marketing strategies and the intricacies of planning and executing successful events in an international context. The integration of these two fields is a key strength of the programme.
Graduates can pursue diverse roles such as Global Marketing Executive, International Event Planner, Digital Marketing Specialist (Global Focus), Brand Manager (International), Event Manager (International), Sponsorship Manager (Global Events), Marketing Communications Manager (International), Tourism Marketing Specialist, and roles in international advertising agencies and event management companies.
Yes, MIT-WPU has a dedicated placement cell that assists students with job placements, resume building, and interview preparation. They leverage their industry connections to facilitate placement opportunities in relevant organisations.
Yes, digital marketing is a crucial aspect of global marketing today. The curriculum will likely cover strategies for reaching international consumers through various online channels, including social media, search engine marketing, content marketing, and email marketing.
admissions@mitwpu.edu.in
