BA Media and Communication
Programme Overview
The BA in Media and Communication at MIT-WPU is an engaging programme aimed at providing students with crucial competencies in media, journalism, and communication. This practical oriented programme integrates the newest digital communication methods and emerging technologies, making certain that students stay up-to-date in a fast-changing media environment.
Through hands-on learning experiences, such as practical projects and internships with prominent organisations, students can customise their education to match their career goals. The programme additionally provides two specialisation options in the last year, enabling concentrated study.
Moreover, incorporating yoga and peace studies fosters comprehensive growth. Graduates of the BA in Mass Media and Communication are thoroughly equipped for thriving careers in numerous fields within the media industry.
Major Tracks
- Effective Communication
- Film Appreciation
- Basics of Video Production
- Media, Law & Ethics
- Visual Communication
- Video Editing
Duration & Fees
Duration
3 Years
Applications Open for 2025
Fee Per Year
₹ 2,75,000
Scholarship
| Scholarship for AY 2025-26 | 10th Aggregate Score | 12th Aggregate Score |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
92 & Above |
85 & Above |
|
MIT-WPU Scholarship I |
90 & Above |
83 & Above |
|
MIT-WPU Scholarship II |
88 & Above |
81 & Above |
Note: Student will have to qualify both the criteria i.e. 10th Aggregate Score and 12th Aggregate Score for availing the scholarship.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 50% aggregate score in 10+2/Class 12th or equivalent examination with English subject (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Or
Minimum 50% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Selection Process
The selection is based on Media Report & Personal Interaction for eligible candidates.
Programme Highlights
- The BA Media and Communication programme encompasses an extensive curriculum including various subjects, such as journalism, digital communication methods, and emerging media technologies, equipping students for the changing industry.
- Students participate in experiential learning through practical projects and tasks, enabling them to utilise theoretical concepts in real-world scenarios and customise their education according to their professional objectives.
- In the final year, students get the opportunity to select from two specialisation options, allowing them to concentrate on fields that resonate with their interests and goals in the media sector.
- The programme involves an internship that is mandatory to be done with top organisations, offering significant practical experience and networking possibilities in the media sector.
- The curriculum includes sections on yoga and peace studies, fostering overall health and wellness leading to an overall development alongside academic education of an individual.
- Graduates receive 100% support for securing internships and job placements with top media agencies, ensuring they are well-equipped to launch successful careers in the field of media and communication.
Programme Structure
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
I |
University Core |
Effective Communication |
1 |
|
I |
University Core |
Critical Thinking |
1 |
|
I |
University Core |
Environment and Sustainability |
1 |
|
I |
University Core |
Foundations of Peace |
2 |
|
I |
University Core |
Yoga - I |
1 |
|
I |
University Core |
SLDP |
1 |
|
I |
Programme Foundation |
Intro to Communication |
3 |
|
I |
Programme Foundation |
Media Origin & Growth |
2 |
|
I |
Programme Foundation |
Basics of Media Writing |
2 |
|
I |
Programme Foundation |
Essentials of Photography |
2 |
|
I |
Programme Foundation |
Introduction to Media Psychology |
3 |
|
I |
Programme Foundation |
Evolution of Indian Society |
3 |
|
|
Total |
22 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
II |
University Core |
Advanced Excel |
1 |
|
II |
University Core |
Financial Literacy |
1 |
|
II |
University Core |
Yoga - II |
1 |
|
II |
University Core |
Co-creation |
1 |
|
II |
University Core |
Indian Constitution |
1 |
|
II |
University Core |
IKS(General) |
2 |
|
II |
University Core |
Sports |
1 |
|
II |
Programme Foundation |
Creative Writing |
2 |
|
II |
Programme Foundation |
Introduction to Journalism |
2 |
|
II |
Programme Foundation |
Introduction to Ad & PR |
2 |
|
II |
Programme Foundation |
Film Appreciation |
3 |
|
II |
Programme Foundation |
Basics of Video Production |
2 |
|
II |
Programme Major |
Graphic Design |
3 |
|
|
Total |
22 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
III |
University Core |
Research Innovation Design Entrepreneurship (RIDE) |
1 |
|
III |
University Core |
Spiritual & Cultural Heritage; Indian Experience |
2 |
|
III |
University Electives |
UE - I |
3 |
|
III |
University Electives |
UE-II |
3 |
|
III |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Project Based Learning - I |
1 |
|
III |
Programme Foundation |
Media Law & Ethics |
3 |
|
III |
Programme Foundation |
Visual Communication |
3 |
|
III |
Programme Major |
Development Communication |
3 |
|
III |
Programme Major |
Media, Culture, and Society |
3 |
|
|
Total |
22 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
IV |
University Electives |
UE-III |
3 |
|
IV |
University Core |
Rural Immersion |
1 |
|
IV |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Project Based Learning - II |
1 |
|
IV |
Programme Major |
Geopolitics and Media |
3 |
|
IV |
Programme Major |
Social Media Analysis |
3 |
|
IV |
Programme Major |
Video Editing |
2 |
|
IV |
Programme Major |
Media Economics |
3 |
|
IV |
Programme Major |
Radio/podcast Production |
2 |
|
IV |
Programme Electives |
Programme Electives I |
3 |
|
|
Total |
21 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
V |
University Core |
Managing Conflicts Peacefully: Tools and Techniques |
2 |
|
V |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Project Based Learning - III |
1 |
|
V |
Programme Foundation |
IKS 2 |
2 |
|
V |
Programme Major |
Human Rights & Media |
4 |
|
V |
Programme Major |
Introduction to Research |
4 |
|
V |
Programme Electives |
Programme Electives II |
3 |
|
V |
Programme Electives |
Programme Electives II |
3 |
|
V |
Programme Electives |
Programme Electives II |
3 |
|
|
Total |
22 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
VI |
University Core |
Life Transformation Skills |
1 |
|
VI |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Project Based Learning - IV |
1 |
|
VI |
University Core |
National Academic Immersion |
2 |
|
VI |
Programme Major |
Political Communication |
5 |
|
VI |
Programme Electives |
Programme Electives III |
2 |
|
VI |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Internship |
10 |
|
|
Total |
21 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
VII |
Programme Major |
Communication Research |
6 |
|
VII |
Programme Electives |
Programme Electives IV |
2 |
|
VII |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Seminar |
3 |
|
VII |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Dissertation |
3 |
|
|
Total |
14 |
|
| Semester | Course Type | Course Name/Course Title | Total Credits |
|---|---|---|---|
|
VIII |
Programme Major |
Short Film making |
7 |
|
VIII |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Dissertation |
5 |
|
VIII |
Programme Capstone Project/Problem-Based Learning/Seminar and Internships |
Internship |
7 |
|
|
Total |
19 |
|
| Semester | Course Type | Course Name/Course Title |
|---|---|---|
|
III |
Programme Elective - I |
Introduction to Indian Cinema |
|
III |
Programme Elective - I |
Print Journalism |
|
III |
Programme Elective - I |
Corporate Communication |
|
IV |
Programme Elective - II |
Broadcast Journalism |
|
IV |
Programme Elective - II |
Documentary Cinema |
|
IV |
Programme Elective - II |
Digital Marketing |
|
IV |
Programme Elective - II |
Digital Journalism |
|
IV |
Programme Elective - II |
Script and Screenplay Writing |
|
IV |
Programme Elective - II |
Brand Identity Creation and Management |
|
IV |
Programme Elective - II |
Environment Journalism |
|
IV |
Programme Elective - II |
Cinematography and Lighting |
|
IV |
Programme Elective - II |
Ad Creative and Copywriting |
|
VI |
Programme Elective - III |
Advanced Reporting |
|
VI |
Programme Elective - III |
AD Production |
|
VI |
Programme Elective - III |
Film Curation |
|
VII |
Programme Elective - IV |
Data Journalism |
|
VII |
Programme Elective - IV |
Cinema Studies |
|
VII |
Programme Elective - IV |
|
Career Prospects
Journalist
Public Relations Specialist
Content Writer/Creator
Media Planner
Digital Marketing Specialist
Advertising Executive
Social Media Manager
Broadcast Producer
Programme Outcomes
- Critical Media Analysis : Demonstrate ability to critically analyse media content and understand its social, cultural, and political implications.
- Professional Content Production : Produce professional-quality content across multiple media platforms (print, broadcast, digital) using industry-standard tools.
- Compelling Storytelling : Craft engaging narratives that effectively communicate messages to diverse audiences across various media formats.
- Research Proficiency : Conduct systematic research using appropriate methodologies to inform content creation and media strategies.
- Effective Communication : Communicate clearly and persuasively in written, oral, and visual formats to diverse audiences.
- Digital Adaptation : Navigate emerging digital platforms and technologies while adapting to the changing technological landscape.
- Ethical Media Practice : Apply ethical principles in media production and demonstrate awareness of legal frameworks governing media operations.
- Collaborative Leadership : Work effectively in teams, demonstrate leadership abilities, and manage resources in media production environments.
- Industry Readiness : Develop professional portfolios showcasing media competencies and understanding of media industry structures.
- Global and Cultural Awareness : Create media content with sensitivity to global contexts, diverse audiences, and intercultural considerations.
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
The BA in Media and Communication programme offers a range of elective courses, including Digital Journalism, Advertising Strategies, Film Studies, Public Relations, and Social Media Management, among others.
Graduates of the BA in Media and Communication can pursue various career paths, including roles as Journalists, Public Relations Specialists, Content Creators, Media Planners, Digital Marketing Specialists, Advertising Executives, Social Media Managers, and Broadcast Producers.
Life on the MIT-WPU campus is vibrant and engaging. Students benefit from state-of-the-art facilities, including well-equipped media labs and libraries. The campus hosts numerous extracurricular activities, seminars, workshops, and cultural events that promote holistic development. Moreover, students get the opportunity to network with industry professionals and like-minded people under rural, national and international immersion programmes.
Yes, the BA in Media and Communication programme at MIT-WPU offers considerable assistance with job placement and career advice. The programme offers complete placement support, guaranteeing that students can access internship openings with leading media companies such as News18 and Ogilvy.
admissions@mitwpu.edu.in 
