MBA Digital Marketing

Programme Overview

In the present scenario digital marketing is the basic need for every business. Digital Marketing gives a wider reach to the target audience with optimised cost. The MBA in Digital Marketing is a new-age MBA programme that imparts comprehensive knowledge of Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, Digital Branding etc. Students learn to manage online campaigns through various channels like social media channels, SEM, SEO and create an online brand identity for the product or service both theoretically and practically.

Selection Criteria:

The candidates will be evaluated on the basis of Entrance Exam Score, Group Discussion (GD)/ Extempore, Personal Interaction (PI), Past Academic Record, Statement of Purpose and Work Experience.

The candidates will be evaluated on the basis of:

Duration
2 Years

Last Date to Apply : 20 Feb 2024
Programme Name

MBA Digital Marketing

Fee Per Year

Rs. 4,55,000




Highest CTC
INR 30 LPA

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Scholarship
Scholarship Name MHTCET 24 / CAT - 23/ MAT - Sept 2023 to June 2024 / XAT - 24 N MAT - (360 Score) GMAT -(800 Score)
Dr. Vishwanath Karad Scholarship (100%) MHTCET - 24 / CAT - 23/ XAT - 24: 90 & Above MAT - Sept 2023 to June 2024 : 95 & Above NMAT - 280 & Above, GMAT - 650 & Above
MIT-WPU Scholarship I (50%) MATCET - 24 / CAT - 23/ XAT - 24: 85 & Above MAT - Sept 2023 to June 2024 : 92 & Above NMAT - 250 & Above , GMAT - 550 & Above
MIT-WPU Scholarship II (25%) MATCET - 24 / CAT - 22/ XAT - 23: 80 & Above MAT - Sept 2023 to June 2024 : 90 & Above NMAT - 230 & Above, GMAT - 500 & Above

Scholarship DetailsScholarship Details

Eligibility

Minimum 60% aggregate in Graduation (3/4 Year Full-time Bachelors Degree) in any stream from UGC approved University or equivalent (at least 55% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
And
Valid non-zero score in the following National Level Test conducted by an apex testing body: CAT 2023, XAT 2024, NMAT 2023, GMAT 2023, PERA 2024, CMAT 2024, MAHCET 2024 & Sep MAT 2023 onwards

Selection Process

It is a must for any candidate applying for MBA to submit a valid non-zero score in the following National Level Test conducted by an apex testing body: CAT 2023, XAT 2024, NMAT 2023, GMAT 2023, PERA 2024, CMAT 2024, MAH-CET 2024 & Sep MAT 2023 onwards. The candidates will be evaluated based on Entrance Exam Score, Group Discussion (GD)/ Extempore, Personal Interaction (PI), Past Academic Record, Statement of Purpose and Work Experience

Programme Highlights
  • Case-based learning approach
  • Enhance Internal Competence for Outer Demand (ICODs)
  • Cultivate entrepreneurial intelligence and benefit from Start-Up Mentoring
  • Exposure to the corporate world through industry visits, summer internships, and live projects
  • Dedicated Centre for Industry-Academia Partnerships to support students through structured assessments, training, and grooming activities for internships and job placements
  • MIT-WPU Technology Business Incubator (TBI) to support early-stage entrepreneurs, and students through funding, mentoring, and network connection
  • Embedded ability enhancement courses in the curriculum to train students for the professional corporate world
  • Our curriculum is aligned with the world renowned Bloom’s Taxonomy and LOCF Model
  • Rural, National and International immersion programmes
  • Competency mapping for enhanced career support and progression
  • A well-recognized Advisory Board of highly eminent national and international experts
  • Learn from guest lecturers, management experts, and international faculty
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