MBA Digital Marketing
Programme Overview
In today’s dynamic era, having a compelling online presence can make or break a business. The MBA programme in digital marketing offered by MIT-World Peace University is well regarded and equips students to grasp the strategic insights of digital marketing.
This extensive two-year degree programme enables graduates with technical know-how and strategic insights to easily navigate through the digital marketing complexities. The programme works around areas like Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding.
In addition to the theoretical knowledge, the programme focuses on experiential learning which enables students to thrive in real-world scenarios. This hands-on experience provides opportunity for students to manage online marketing campaigns and help them build brand across various social media platforms through social media marketing and social media optimisation.
At MIT-WPU we follow dynamic teaching methodology to enhance practical learning experience through real-world projects and insights from industry experts. Additionally, the curriculum also includes mandatory internship for crucial exposure to the digital marketing landscape, ensuring that students gain complete understanding of the principles of digital marketing but also know how to implement them effectively.
Vision
To be at the forefront of management education in India through value-based education, creating business leaders, entrepreneurs and critical thinkers through research and sustainable progressive transformation, rooted in Indian ethos.
Mission
M1 : To develop transformational leaders with the knowledge, skills, and values to succeed in the dynamic business world.
M2 : To foster entrepreneurship amongst students, develop creativity and innovation, enabling them to create and lead successful ventures
M3 : To promote research-based education and encourage faculty and students to conduct new research for advancing business management practices.
M4 : To prepare students for the international stage by developing a global mindset, cross-cultural understanding, confidence, and adaptability in diverse business environments.
Programme Educational Objectives (PEOs)
PEO-1 MBA graduates will be competent to take up leadership roles in the global business.
PEO-2 MBA graduates will be sensitive towards the Environment and societal problems and will value ethical conduct and good governance.
PEO-3 MBA graduates will exhibit a multi-disciplinary perspective for business problem-solving through adequate use of Information, Communication, and Technology tools.
PEO-4 MBA graduates will have global perspectives and will drive entrepreneurship initiatives by leveraging international market opportunities, cross-border trade strategies, and multicultural business collaborations.
Duration & Fees
Duration
2 Years
Last Date to Apply : 14 December 2026
Fee Per Year
₹ 5,25,000
Cautionary Deposit: Rs. 25,000/- Refundable
Scholarship
| Scholarship for AY 2027-28 | MHT-CET 27 / CAT 26/ MAT - Sept 2026 to June 2027 / XAT 27 | NMAT / GMAT |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
MHT-CET 27 / CAT - 26/ XAT - 27 90 & above MAT - Sept 2026 to June 2027 95 & above |
NMAT - 280 & above, GMAT - 650 & above |
|
MIT-WPU Scholarship I |
MHT-CET 27 / CAT - 26/ XAT - 27 85 & above MAT - Sept 2026 to June 2027 92 & above |
NMAT - 250 & above, GMAT - 550 & above |
|
MIT-WPU Scholarship II |
MHT-CET 27 / CAT - 26/ XAT - 27 80 & above MAT - Sept 2026 to June 2027 90 & above |
NMAT - 230 & above, GMAT - 500 & above |
Note: Scholarships will be awarded based on the MHT-CET 27/ CAT 26/ MAT - Sept 2026 to June 2027/XAT 27 /NMAT/GMAT Score/ Percentile.
Terms & Conditions Apply
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
The candidate should have passed 60% aggregate marks in 3/ 4-year graduation degree in any stream from a UGC-approved university /institution or its equivalent (Minimum 55% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
AND
The candidate should have passed 50% aggregate marks in 10 (SSC) and 12 (HSC) examinations, with English as a compulsory subject.
AND
A valid non-zero score in the relevant entrance examination conducted by the competent authority
Selection Process
Admission will be based on the merit of a valid score in CAT 2026, XAT 2027, NMAT 2026, GMAT, CMAT 2027, MAH-CET 2027, PERA 2027 or MAT (September 2026 onwards).
AND
Candidates will also be evaluated through 50 marks online CBT, Group Discussion (GD), Extempore, Personal Interaction (PI) score conducted by MIT-WPU as per the prescribed schedule, along with consideration of their Past Academic Record and Work Experience.
AND
The valid (non-zero) national level entrance score is mandatory for confirmation of admission.
Programme Highlights
- A dynamic case-based learning approach ensures the practical application of theoretical knowledge.
- Internal Competence for Outer Demand (ICODs) enhances core capabilities for real-world challenges.
- Focused start-up mentoring fosters entrepreneurial intelligence empowering students for innovative ventures.
- Our CIAP team is dedicated to providing structured support for internships and job placements.
- Embedded skills enhancement courses as part of the curriculum prepare students for the professional corporate landscape.
- The curriculum aligns with Bloom's Taxonomy and LOCF Model, ensuring a comprehensive and structured learning experience.
- Exposure to diverse cultural, economic, and business environments is achieved through rural, national, and international immersion Programmes, offering a holistic educational experience.
- Benefit from competency mapping, enhancing career support and progression for individual growth.
- MIT-WPU hosts guest lectures from management professionals and international faculty who bring real-world experience into the classroom.
- Extensive training programmes to enable students to work in teams and in multidisciplinary environments
Programme Structure
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Accounting for Business |
PC |
3 |
|
2 |
Business Communication |
PC |
2 |
|
3 |
Managerial Economics |
PC |
3 |
|
4 |
Principles and Practices of Management |
PC |
2 |
|
5 |
Organizational Behaviour |
PC |
3 |
|
6 |
Quantitative Techniques for Business |
PC |
3 |
|
7 |
Fostering Social Responsibility and Community Engagement |
PC |
2 |
|
8 |
Scientific Studies of Mind, Matter, Spirit & Consciousness |
UC |
2 |
|
9 |
Yoga |
UC |
1 |
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Entrepreneurship and New Venture Planning |
PC |
2 |
|
2 |
Financial Management |
PC |
3 |
|
3 |
Human Resource Management |
PC |
3 |
|
4 |
Legal Aspects of Business |
PC |
3 |
|
5 |
Marketing Management |
PC |
3 |
|
6 |
Operations and Supply Chain Management |
PC |
3 |
|
7 |
Research Methodology |
UC |
4 |
|
8 |
Peace Building: Global Initiatives |
UC |
2 |
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Business Analytics & Data Visualization |
PC |
2 |
|
2 |
Environment Sustainability & Governance |
PC |
2 |
|
3 |
Strategic Management |
PC |
3 |
|
4 |
Program Elective - I |
PE |
3 |
|
5 |
Program Elective - II |
PE |
3 |
|
6 |
Program Elective - III |
PE |
3 |
|
7 |
Program Elective - IV |
PE |
3 |
|
8 |
Program Elective - V |
PE |
3 |
|
9 |
Summer Internship Programme |
PC |
4 |
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
|
1 |
Program Elective - VI |
PE |
3 |
|
2 |
Program Elective - VII |
PE |
3 |
|
3 |
Program Elective - VIII |
PE |
3 |
|
4 |
Program Elective - IX |
PE |
3 |
|
5 |
Program Elective - X |
PE |
3 |
|
6 |
Capstone (Research Project) |
PC |
3 |
| Semester | Course Name/Course Title | Course Type |
|---|---|---|
|
3 |
Digital Marketing Strategies |
PE |
|
3 |
Understanding Fundamentals of Digital Marketing |
PE |
|
3 |
Content Marketing |
PE |
|
3 |
Digital Media Strategy |
PE |
|
3 |
Lead Generation and Market Automation |
PE |
|
3 |
Understanding Digital Consumer Behaviour |
PE |
|
3 |
Inbound and Outbound Marketing |
PE |
|
4 |
Search Engine Marketing and SEO |
PE |
|
4 |
Affiliate Marketing and Google AdSense |
PE |
|
4 |
Ethical, Legal, and Privacy Issues in Digital Marketing |
PE |
|
4 |
Influencer Marketing |
PE |
|
4 |
Social Media Marketing |
PE |
|
4 |
YouTube Marketing |
PE |
Career Prospects
Digital Marketing Manager
Advertising Manager
Brand Manager
Client Services Manager
Content Marketing Manager
Account Manager
Paid Media Expert
Social Media Manager
Programme Outcomes
- Apply advanced knowledge in Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding for strategic digital initiatives.
- Create and manage online campaigns effectively through various channels like social media, SEM, and SEO, ensuring comprehensive online brand identity.
- Apply research-based knowledge and methodologies to investigate, analyse, and resolve complex challenges in the dynamic digital marketing landscape.
- Create, select, and apply appropriate techniques and modern tools, understanding their limitations, to navigate the ever-evolving technological facets of digital marketing.
- Learn to identify critical issues related to digital presence, employing managerial skills and business acumen to generate sustainable solutions.
- Endorse ethical principles and professional responsibilities in digital marketing practice, ensuring responsible and sustainable marketing strategies.
- Communicate complex digital marketing concepts clearly and effectively to both technical and non-technical audiences.
- Keeping with the industry trends and technologies in the rapidly changing digital landscape
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
Digital marketing establishes the target audience, while digital advertising drives that audience to the sales funnel.
MIT-WPU’s MBA in Digital Marketing programme opens the horizon of career opportunities. Following are a few examples:
- Digital Marketing Manager
- Advertising Manager
- Brand Manager
- Client services manager
- Content Marketing Manager
- Account Manager
- Paid Media Expert
- Social Media Manager
The curriculum includes a wide range of essential topics, such as :
- Social Media Advertising
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Market Research & Analytics
- Digital Branding
This is a two-year postgraduate degree programme spanning over 4 semesters.
Yes, an industry-oriented internship is included in the programme.
admissions@mitwpu.edu.in
