MBA Digital Marketing
Programme Overview
In today’s dynamic era, having a compelling online presence can make or break a business. The MBA programme in digital marketing offered by MIT-World Peace University is well regarded and equips students to grasp the strategic insights of digital marketing.
This extensive two-year degree programme enables graduates with technical know-how and strategic insights to easily navigate through the digital marketing complexities. The programme works around areas like Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding.
In addition to the theoretical knowledge, the programme focuses on experiential learning which enables students to thrive in real-world scenarios. This hands-on experience provides opportunity for students to manage online marketing campaigns and help them build brand across various social media platforms through social media marketing and social media optimisation.
At MIT-WPU we follow dynamic teaching methodology to enhance practical learning experience through real-world projects and insights from industry experts. Additionally, the curriculum also includes mandatory internship for crucial exposure to the digital marketing landscape, ensuring that students gain complete understanding of the principles of digital marketing but also know how to implement them effectively.
Duration & Fees
Duration
2 Years
Applications Open for 2026
Fee Per Year
₹ 5,00,000
Scholarship
| Scholarship for AY 2026-27 | MHT-CET 26 / CAT 25/ MAT - Sept 2025 to June 2026 / XAT 26 | NMAT / GMAT |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
MHTCET - 26 / CAT - 25/ XAT - 26 90 & above MAT - Sept 2025 to June 2026 95 & above |
NMAT - 280 & above, GMAT - 650 & above |
|
MIT-WPU Scholarship I |
MATCET - 26 / CAT - 25/ XAT - 26 85 & above MAT - Sept 2025 to June 2026 92 & above |
NMAT - 250 & above, GMAT - 550 & above |
|
MIT-WPU Scholarship II |
MATCET - 26 / CAT - 25/ XAT - 26 80 & above MAT - Sept 2025 to June 2026 90 & above |
NMAT - 230 & above, GMAT - 500 & above |
Note: Scholarships will be awarded based on the MHT-CET 26/ CAT 25/ MAT - Sept 2025 to June 2026/XAT 26 /NMAT/GMAT Score/ Percentile.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 60% aggregate marks in 3/4-year graduation degree in any stream from a UGC-approved institution/university or its equivalent (Minimum 55% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
AND
A minimum of 60% aggregate marks in Class 10 (SSC) and Class 12 (HSC) examinations, with English as a compulsory subject.
AND
A valid non-zero score in the relevant entrance examination conducted by the competent authority.
Selection Process
Admission will be based on the merit of a valid score in CAT 2025, XAT 2026, NMAT 2025, GMAT, CMAT 2026, MAH-CET 2026, PERA 2026 or MAT (September 2025).
AND
Candidates will also be evaluated through Group Discussion (GD)/Extempore, Personal Interaction (PI) conducted by MIT-WPU, along with consideration of their Past Academic Record and Work Experience.
AND
The valid (non-zero) national level entrance score is mandatory for confirmation of admission.
Programme Highlights
- A dynamic case-based learning approach ensures the practical application of theoretical knowledge.
- Internal Competence for Outer Demand (ICODs) enhances core capabilities for real-world challenges.
- Focused start-up mentoring fosters entrepreneurial intelligence empowering students for innovative ventures.
- Our CIAP team is dedicated to providing structured support for internships and job placements.
- Embedded skills enhancement courses as part of the curriculum prepare students for the professional corporate landscape.
- The curriculum aligns with Bloom's Taxonomy and LOCF Model, ensuring a comprehensive and structured learning experience.
- Exposure to diverse cultural, economic, and business environments is achieved through rural, national, and international immersion Programmes, offering a holistic educational experience.
- Benefit from competency mapping, enhancing career support and progression for individual growth.
- MIT-WPU hosts guest lectures from management professionals and international faculty who bring real-world experience into the classroom.
- Extensive training programmes to enable students to work in teams and in multidisciplinary environments
Programme Structure
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| I | Accounting for Business Decision Making | PF | 3 |
| I | Managerial Communication | PF | 2 |
| I | Managerial Economics | PF | 3 |
| I | Organisation Structure, System & Processes | PF | 2 |
| I | Organisational Behaviour | PF | 3 |
| I | Quantitative Techniques for Business Decision Making | PF | 3 |
| I | Understanding the Metaverse | PF | 2 |
| I | Scientific Studies of Mind, Matter, Spirit Consciousness | UC | 2 |
| I | Yoga | UC | 1 |
| I | Total | 21 |
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| II | Entrepreneurship and New Venture Planning | PF | 2 |
| II | Financial Management | PF | 3 |
| II | Human Resource Management | PF | 3 |
| II | Legal Aspects of Business | PF | 3 |
| II | Marketing Management | PF | 3 |
| II | Operations and Supply Chain Management | PF | 3 |
| II | Research Methodology | PF | 4 |
| II | Peace Building: Global Initiative | UC | 2 |
| II | Total | 23 |
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| III | Business Analytics & Data Visualisation | PF | 2 |
| III | Environment Sustainability and Governance | PF | 2 |
| III | Strategic Management | PF | 3 |
| III | Digital Marketing Strategies | PM | 3 |
| III | Understanding Fundamentals of Digital Marketing | PM | 3 |
| III | Programme Elective – I | PE | 3 |
| III | Programme Elective – II | PE | 3 |
| III | Programme Elective – III | PE | 3 |
| III | Summer Internship Programme | PR | 4 |
| III | Total | 26 |
| Semester | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| IV | Inbound and Outbound Marketing | PM | 3 |
| IV | Search Engine Marketing and SEO | PM | 3 |
| IV | Programme Elective – IV | PE | 3 |
| IV | Programme Elective – V | PE | 3 |
| IV | Programme Elective – VI | PE | 3 |
| IV | Digital Campaign Management (Project) | PR | 3 |
| IV | Total | 18 |
| Semester | Course Name/Course Title | Course Type |
|---|---|---|
| III | Content Marketing | Programme Elective |
| III | Digital Media Strategy | Programme Elective |
| III | Lead Generation and Market Automation | Programme Elective |
| III | Understanding Digital Consumer Behaviour | Programme Elective |
| IV | Affiliate Marketing and Google AdSense | Programme Elective |
| IV | Ethical, Legal, and Privacy Issues in Digital Marketing | Programme Elective |
| IV | Influencer Marketing | Programme Elective |
| IV | Social Media Marketing | Programme Elective |
| IV | YouTube Marketing | Programme Elective |
Career Prospects
Digital Marketing Manager
Advertising Manager
Brand Manager
Client Services Manager
Content Marketing Manager
Account Manager
Paid Media Expert
Social Media Manager
Programme Outcomes
- Apply advanced knowledge in Social Media Advertising, Market Research & Analytics, Search & Display Marketing, Content Marketing, Email Marketing, and Digital Branding for strategic digital initiatives.
- Create and manage online campaigns effectively through various channels like social media, SEM, and SEO, ensuring comprehensive online brand identity.
- Apply research-based knowledge and methodologies to investigate, analyse, and resolve complex challenges in the dynamic digital marketing landscape.
- Create, select, and apply appropriate techniques and modern tools, understanding their limitations, to navigate the ever-evolving technological facets of digital marketing.
- Learn to identify critical issues related to digital presence, employing managerial skills and business acumen to generate sustainable solutions.
- Endorse ethical principles and professional responsibilities in digital marketing practice, ensuring responsible and sustainable marketing strategies.
- Communicate complex digital marketing concepts clearly and effectively to both technical and non-technical audiences.
- Keeping with the industry trends and technologies in the rapidly changing digital landscape
Placements & Recruiters
100% Placement Assistance
Top Recruiters
FAQs
Digital marketing establishes the target audience, while digital advertising drives that audience to the sales funnel.
MIT-WPU’s MBA in Digital Marketing programme opens the horizon of career opportunities. Following are a few examples:
- Digital Marketing Manager
- Advertising Manager
- Brand Manager
- Client services manager
- Content Marketing Manager
- Account Manager
- Paid Media Expert
- Social Media Manager
The curriculum includes a wide range of essential topics, such as :
- Social Media Advertising
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Market Research & Analytics
- Digital Branding
This is a two-year postgraduate degree programme spanning over 4 semesters.
Yes, an industry-oriented internship is included in the programme.
admissions@mitwpu.edu.in
