Programme Overview
The Bachelor of Business Administration (BBA) in Entrepreneurship and Family Business Management is a dynamic degree programme designed for students who want to enter with a unique blend of entrepreneurial skills and traditional family business acumen. Curated by industry experts, this course instils the competencies necessary to lead businesses nationally and internationally. Emphasising practical applications, the programme nurtures students with a holistic understanding of entrepreneurship, family business dynamics, and managerial operations. With an interdisciplinary approach, students explore marketing, finance, accounting, IT, and organizational behaviour, preparing them for diverse roles within traditional businesses or entrepreneurial ventures. The curriculum fosters problem-solving skills, critical thinking, and strategic decision-making, essential for business leaders. Experiential learning, industry-oriented projects, and a mandatory internship provide hands-on experience, translating theoretical knowledge into practical skills. The programme builds a robust foundation in innovation, adaptability, and a proactive mindset, equipping students with the essential skills and knowledge to navigate the complexities and real-world opportunities of the dynamic business landscape.