BBA Digital Marketing
The BBA in Digital Marketing at MIT-WPU is an interactive three-year undergraduate programme designed to prepare students for the rapidly evolving digital landscape. This programme combines fundamental business training with focused guidance in digital marketing strategies, tools, and analysis. Learners will explore key subjects such as search engine optimisation (SEO), social media promotion, content marketing, and data analysis. The programme emphasises hands-on learning through practical projects, internships, and collaborations with industry, ensuring that students gain real-world experience.
With a team of industry experts, the programme imparts insights into current trends and efficient strategies in digital marketing. Students also participate in workshops and seminars that enhance their abilities and comprehension.
After finishing the programme, graduates will have the analytical and strategic skills necessary to excel in various roles within the digital marketing sector. The BBA in Digital Marketing at MIT-WPU prepares students to become innovative professionals ready to meet the challenges of today's digital economy.
- Principles of Marketing
- Business Statistics
- Managerial Economics
- AI and ML for Business
- SEO and SEM
- Social Media Marketing
Last Date to Apply : 10 May 2025
BBA Digital Marketing
| Scholarship Name | MIT-WPU CET CBT Score |
| Dr. Vishwanath Karad Scholarship(100%) | 85 & Above |
| MIT-WPU Scholarship I (50%) | 83 & Above |
| MIT-WPU Scholarship II (25%) | 80 & Above |
Note: Student will be entitled to scholarship based on MIT-WPU CET 2025 CBT (Computer Based Test) Score.
*Terms & Conditions apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects
The selection process for the programme is based on MIT-WPU CET Entrance Exam 2024 & Personal Interaction (PI) score.
- The BBA in Digital Marketing programme offers an extensive curriculum that combines fundamental business concepts with targeted digital marketing techniques, equipping students for the digital marketplace
- Learners participate in experiential learning through practical projects and internships, enabling them to utilise theoretical concepts in real-life situations and acquire significant industry experience
- The curriculum includes vital skills relevant to the industry like search engine optimisation (SEO), social media marketing, content creation, and data analysis, preparing students with sought-after abilities
- Classes are led by experienced faculty and industry experts who share their insights on the latest trends and best practices in digital marketing
- Frequent workshops and guest seminars from industry professionals improve learning and ensure students are informed about the newest advancements in the area
- The programme emphasises analytics and highlights data-informed decision-making, instructing students on how to interpret metrics for the effective enhancement of marketing strategies
- The initiative offers career advancement assistance-focused resources like internships and job placements, aiding students in starting successful careers in digital marketing
- MIT-WPU promotes an innovative learning setting, inspiring students to think critically and create innovative marketing strategies
- Graduates will be skilled in utilising multiple digital marketing techniques, such as Search Engine Optimisation (SEO), Social Media Marketing (SMM), and Content Marketing, to successfully tackle intricate marketing issues and improve brand visibility across various markets
- Students will cultivate robust analytical and research abilities to recognise, assess, and examine complex marketing challenges. They will apply research-driven methods to promote evidence-based decision-making, allowing them to derive conclusions from current industry trends
- The programme will enable graduates to create creative marketing solutions and strategic initiatives that captivate target audiences. They will be taught to evaluate market dynamics and technological progress when designing campaigns that connect with consumers
- Graduates will maintain ethical standards and professional duties in their marketing activities. They will evaluate the social, cultural, and environmental impacts of digital marketing strategies, making sure that their methods are responsible and inclusive
100% placement assistance
Indeed, the BBA Digital Marketing programme at MIT-WPU includes a harmonious mix of theoretical understanding and practical implementation. The curriculum aims to give students an in-depth grasp of digital marketing concepts while involving them in practical projects and real-life situations.
Staying updated with the newest trends in digital marketing can be accomplished through various approaches:
- Consistently read trustworthy digital marketing blogs, including HubSpot, Moz, and Neil Patel's site to keep up with the trends.
- Join online courses and webinars that provide classes on new digital marketing tools and techniques.
- Participate in professional groups and attend networking sessions to interact with industry specialists and colleagues.
- Enrol in newsletters from top digital marketing firms to get updates on trends and case analyses.
Yes, the BBA Digital Marketing course at MIT-WPU provides a variety of opportunities for internships and practical projects for students to engage. These internships offer hands-on experience, enabling them to utilise their knowledge in practical environments that replicate actual marketing scenarios.
admissions@mitwpu.edu.in 
