BBA Digital Marketing

Programme Overview

The Bachelor of Business Administration degree in Digital Marketing, designed by leading marketers and industry professionals, prepares students for the challenging and ever-changing fields of digital marketing. Students are prepared to navigate the complex new media environment and identify the most effective strategies for using innovative campaigns to reach a large, dispersed audience.

The course is intended to teach students the fundamentals of marketing management, ideation, creative planning, and creative expression, which they can apply on a variety of traditional and emerging digital platforms.

Duration
3 Years

Last Date to Apply : 10 April 2024
Programme Name

BBA Digital Marketing

Fee Per Year

Rs. 2,85,000




Highest CTC
INR 11.17 LPA

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Scholarship
Scholarship Name MIT-WPU CET CBT Score
Dr. Vishwanath Karad Scholarship(100%) 90 & Above
MIT-WPU Scholarship I (50%) 88 & Above
MIT-WPU Scholarship II (25%) 85 & Above

Scholarship DetailsScholarship Details

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.

For more detailed information visit our website: www.mitwpu.edu.in/scholarships

Eligibility

Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Or
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Or
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects

Selection Process

The selection process for the programme is based on MIT-WPU CET Entrance Exam 2024 & Personal Interaction (PI) score.

Programme Highlights
  • Case-based learning approach
  • Exposure to the corporate world through industry visits, summer internships, and live projects
  • Embedded ability enhancement courses in the curriculum to train students for the professional corporate world
  • Business simulation course in collaboration with Capstone or marketplace, USA
  • Mandatory summer internship of 4-6 weeks
  • Guest lectures, seminars, and workshops by eminent corporate leaders
  • Strong Mentor-Mentee system to support students
  • Special classes for CAT/GMAT/ATMA/XAT/CET preparation
  • Dedicated Centre for Industry-Academia Partnerships to support students through structured assessments, training, and grooming activities for internships and job placements
  • MIT-WPU Technology Business Incubator (TBI) to support early-stage entrepreneurs, and students through funding, mentoring, and network connection
  • Rural, National and International immersion programmes
Placements & Recruiters
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