MA Creative Communication
Programme Overview
The MA Creative Communication at MIT-WPU builds on the foundational skills acquired at the undergraduate level to lead in the dynamic fields of advertising, media, and communication. Equipped with advanced knowledge and expertise, the students become strategic thinkers, creative leaders, and innovative problem-solvers who are well prepared to tackle complex communication challenges in an ever-evolving digital landscape.
The curriculum integrates elements of digital storytelling, media management, advanced content creation and design thinking and also instils in them the ability to practically apply the skills acquired, to craft influential narratives and multi-platform campaigns that engage audiences and drive brand success.
With live projects and collaborations with industry professionals, students undertake leadership roles in creative agencies, media houses, corporate communication departments and digital marketing firms which offers them global perspectives, cultural sensitivity and empower them to navigate and shape the future in the field of branding, advertising, and media.
Duration & Fees
Duration
2 Years
Applications Closed for 2025
Fee Per Year
₹ 3,25,000
Scholarship
| Scholarship for AY 2025-26 | Graduation Marks | XII Score |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
90 & Above |
85 & Above |
|
MIT-WPU Scholarship I |
86 & Above |
81 & Above |
|
MIT-WPU Scholarship II |
84 & Above |
79 & Above |
Note: Student will have to qualify both the criteria i.e. Graduation Aggregate Score and 12th Aggregate Score for availing the scholarship.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 55% aggregate score in 3-year Graduation in any stream from UGC approved Institution or equivalent (at least 50% marks, in case of Reserved Class category candidate belonging to Maharashtra State only
Selection Process
The selection process for the Programme is based on:
Step 1: a) Media Report
b) Open-ended questions (Written/Audio Visual).
Step 2: Personal Interaction
Programme Highlights
- Advanced Multidisciplinary Approach : Integrates knowledge from communication, media, business, and technology to develop innovative and strategic communication solutions.
- Leadership and Strategic Thinking : Equips students with the skills to lead creative teams, make data-driven decisions, and manage complex projects in dynamic communication environments.
- Practical Industry Engagement : Offers opportunities to work on live projects, internships, and collaborations with industry partners, providing real-world experience in creative communication.
- Global and Ethical Perspective & Creative Problem-Solving : Focuses on global communication trends, cultural sensitivity, and ethical storytelling, preparing graduates for international and socially responsible communication roles.
Programme Structure
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| 1 | Communication Theory | PC | 3 |
| 2 | Advertising & Copywriting | PC | 3 |
| 3 | Media & Public Relations | PC | 3 |
| 4 | Visual Communication & Design | PC | 2 |
| 5 | Media Convergence | PC | 2 |
| 6 | Communication Research | PC | 4 |
| 7 | Entrepreneurship | PC | 2 |
| 8 | Yoga-1 | UC | 1 |
| 9 | Scientific Studies of Mind, Matter, Spirit, and Consciousness | UC | 2 |
| Total Credits | 22 | ||
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| 1 | Digital marketing and content creation | PC | 3 |
| 2 | Creative Strategy & Planning | PC | 2 |
| 3 | Consumer Behaviour | PC | 2 |
| 4 | Election Campaign Management | PC | 2 |
| 5 | Art Direction | PC | 2 |
| 6 | Public Service Ads | PE | 3 |
| 7 | Public Affairs | ||
| 8 | Effective Brand Storytelling | PE | 2 |
| 9 | Crisis Communication | ||
| 10 | TVC Scripting | PE | 2 |
| 11 | Writing for Public Relations | ||
| 12 | Peacebuilding: Global Initiatives | UC | 2 |
| 13 | CSR | PC | 2 |
| Total Credits | 22 | ||
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| 1 | Corporate Communication | PC | 4 |
| 2 | Brand Management | PC | 4 |
| 3 | Media Budgeting Planning | PC | 2 |
| 4 | TVC Production | PE | 2 |
| 5 | Reputation Management | ||
| 6 | Digital Advertising & Data Analytics | PE | 3 |
| 7 | Public Opinion and Persuasion | ||
| 8 | Advertising Strategies | PE | 3 |
| 9 | Strategic PR | ||
| 10 | Ad Campaign Planning & Production | PE | 2 |
| 11 | Social media and Digital PR | ||
| 12 | Project | PC | 1 |
| Total Credits | 22 | ||
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| 1 | Internship | PC | 10 |
| 2 | Dissertation | PC | 6 |
| Total Credits | 16 | ||
Career Prospects
Media Consultant
Communication Manager
Public Relations Specialist
Design Manager
Speech Writer
Programme Outcomes
- Strategic Industry Insight : Students will gain a deep understanding of current and emerging trends in communication and media, ensuring they are well-equipped to lead and innovate in a fast-paced, globalised industry.
- Leadership and Career Readiness : Graduates will be prepared for senior roles in creative teams, media houses, and corporate communication departments.
- Entrepreneurial and Creative Innovation : The programme will foster entrepreneurial thinking and creative problem-solving abilities, empowering students to explore new business opportunities in areas like digital marketing, brand management, and communication consultancy.
- Practical and Collaborative Expertise : Students will develop a strong portfolio through practical industry projects, internships, and collaborations, ensuring they are career-ready and able to thrive in diverse communication environments.
FAQs
Yes, the programme includes live projects, internships, and collaborations with industry professionals to provide real-world experience.
Graduates can pursue roles such as content creator, copywriter, advertising account executive, social media analyst, PR executive, communications strategist, graphic designer, and more across media houses, advertising agencies, corporate communication, and digital marketing firms.
Yes, it emphasises global communication trends, cultural sensitivity, ethical storytelling, and socially responsible communication.
admissions@mitwpu.edu.in 
