BBA Sales and Marketing (Hons)
Programme Overview
The BBA in Sales and Marketing programme at MIT-WPU provides a comprehensive foundation in business principles, with a focused emphasis on key areas such as sales strategies, consumer behaviour, digital marketing, and brand management. Through a dynamic blend of theoretical insights and hands-on experiences, students gain the skills needed to thrive in today’s competitive business environment. This programme equips students to understand market dynamics, drive business growth, and excel in leadership roles, fostering strong communication abilities essential for high-impact positions in diverse industries.
Major Tracks
- Sales Strategies and Operations
- Marketing Management
- Digital Marketing
- Brand Management and Advertising
- Entrepreneurship and Start-up Marketing
- Market Research and Analytics
Duration & Fees
Duration
4 Years
Last Date to Apply : 08 May 2026
Fee Per Year
₹ 3,30,000
Scholarship
| Scholarship for AY 2026-27 | MIT-WPU CET CBT Score | 12th Aggregate marks |
|---|---|---|
|
Dr. Vishwanath Karad Scholarship |
90 & Above |
85 & Above |
|
MIT-WPU Scholarship I |
88 & Above |
83 & Above |
|
MIT-WPU Scholarship II |
85 & Above |
80 & Above |
Note: : Scholarships will be awarded based on the MIT-WPU CET 2026 online Computer-Based Test (CBT) score and Class 12/ HSC Aggregate marks.
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 50% aggregate marks in Class 10+2/ HSC or its equivalent examination in any stream with English subject (Minimum 45% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
Or
Minimum 60% aggregate marks in any 3 years Engineering Diploma from State Government approved Institution/ board.
Selection Process
Admission will be based on the MIT-WPU CET 2026 Entrance Examination and the Personal Interaction (PI) score, conducted by MIT-WPU as per the prescribed schedule. A valid score in MAH BBA CET 2026 will also be considered for the selection process; in such cases,the candidate must additionally appear for the Personal Interaction (PI) score conducted by MITWPU as per the prescribed schedule.
Programme Highlights
- The programme offers a blend of theoretical knowledge and practical insights into sales, marketing strategies, consumer behaviour, digital marketing, and market research.
- Focuses on building critical skills such as communication, negotiation, customer relationship management, and brand development.
- Includes modules on emerging trends such as digital marketing, social media, SEO, SEM, and data-driven marketing strategies.
- Collaboration with industry leaders for hands-on projects and internships, providing real-world exposure to the sales and marketing domain.
- Regularly organised sessions with industry experts and guest lecturers to understand contemporary marketing challenges and innovations.
- Training and mentorship for students aspiring to venture into entrepreneurship, with specific focus on marketing and sales-driven startups.
- Opportunities for international exchange programmes and collaborations with universities abroad to understand global marketing trends and sales techniques.
- Exposure to CRM software, marketing analytics tools, and AI-powered marketing techniques to stay ahead in the digital world.
Programme Structure
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| I | PC | Business Mathematics | 3 |
| I | PC | Financial Accounting | 3 |
| I | PC | Managerial Economics | 3 |
| I | PC | Principles & Practices of Management & Organizational Behavior | 3 |
| I | PC | Principles of Marketing | 3 |
| I | UC | Indian Constitution | 1 |
| I | UC | Environment & Sustainability | 1 |
| I | UC | Yoga - I | 1 |
| I | UC | Social Leadership Development Program | 1 |
| I | UC | Financial Literacy | 1 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| II | PC | Business Statistics | 3 |
| II | PC | Cost and Management Accounting | 3 |
| II | PC | Foundation of Human Resource Management | 3 |
| II | PC | Consumer Behavior | 2 |
| II | UC | Yoga - II | 1 |
| II | UC | Co-creation | 1 |
| II | UC | AI for Everyone | 2 |
| II | UC | Indian Knowledge System (General) | 2 |
| II | UC | Sports | 1 |
| II | UC | Foundations of Peace | 2 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| III | PC | Corporate Governance and Business Ethics | 3 |
| III | PC | Business Research Methods | 3 |
| III | PC | AI for Business Management | 3 |
| III | PC | Legal Aspects of Business | 2 |
| III | PC | Introduction to Sales Management | 3 |
| III | UC | Research Innovation Design Entrepreneurship (RIDE) | 1 |
| III | UC | Spiritual & Cultural Heritage;Indian Experience | 2 |
| III | UE | University Elective - I | 3 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| IV | PC | Strategic Management | 2 |
| IV | PC | Digital Marketing | 2 |
| IV | PC | Sales Automation and AI | 3 |
| IV | PC | Marketing Research | 4 |
| IV | PC | Sales Techniques and Selling Skills | 4 |
| IV | UC | Life Transformation Skills | 1 |
| IV | UC | Rural Immersion | 1 |
| IV | UE | University Electives - II | 3 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| V | PE | Sales Negotiation and Conflict Management | 4 |
| V | PC | International Sales and Management | 2 |
| V | PC | Sales Analytics | 2 |
| V | PC | Product and Brand Management | 2 |
| V | PC | Customer Relationship Management (CRM) | 2 |
| V | PC | Internship | 4 |
| V | UC | Managing Conflicts Peacefully: Tools and Techniques | 2 |
| V | UE | University Electives - III | 3 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| VI | PC | Business Simulation | 4 |
| VI | PE | Retail Sales Management | 4 |
| VI | PC | Distribution Management | 2 |
| VI | PC | Managing B2B Sales | 2 |
| VI | PC | Services Marketing | 2 |
| VI | PC | E-Commerce & Online Sales Strategies | 2 |
| VI | PC | Integrated Marketing Communications | 2 |
| VI | UC | National Academic Immersion Program | 2 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| VII | PC | Research Project | 5 |
| VII | PE | Project Based Learning - I | 4 |
| VII | PC | MOOC I | 2 |
| VII | PC | MOOC II | 2 |
| VII | PC | MOOC III | 2 |
| VII | PC | MOOC IV | 2 |
| VII | PC | Field Project | 5 |
| Sr. No | Course Name/Course Title | Course Type | Credits |
|---|---|---|---|
| VIII | PC | Research Project | 5 |
| VIII | PE | Project Based Learning I | 4 |
| VIII | PC | MOOC V | 2 |
| VIII | PC | MOOC VI | 2 |
| VIII | PC | MOOC VII | 2 |
| VIII | PC | MOOC VIII | 2 |
| VIII | PC | Field Project | 5 |
Career Prospects
Sales Manager
Marketing Executive
Brand Manager
Digital Marketing Specialist
Market Research Analyst
Business Development Executive
Advertising Consultant
Programme Outcomes
- Graduates will have a solid foundation in developing marketing strategies, executing campaigns, and understanding consumer needs.
- Students will be equipped with the skills to lead sales teams, manage sales operations, and optimise business processes for revenue growth.
- Ability to analyse market trends, customer behaviour, and sales data to make informed business decisions.
- Exposure to international sales and marketing practices, preparing students for a career in global markets.
- Ability to innovate in product development, branding, and customer engagement by applying creative problem-solving skills.
- Graduates will be proficient in digital marketing tools and platforms, crucial for success in today’s online-driven marketplace.
- Strong communication and interpersonal skills to effectively market products and services, negotiate deals, and manage client relationships.
FAQs
MIT-WPU’s BBA Sales and Marketing programme combines academic theory with real-world application through case studies, live projects, industry internships, and guest lectures by industry leaders. The curriculum is regularly updated to reflect the latest trends in sales and marketing.
The curriculum includes sales strategies, consumer behaviour, digital marketing, brand management, market research, negotiation, customer relationship management, and communication skills. Students also learn about emerging trends like SEO, SEM, and data-driven marketing.
Yes, the programme includes hands-on projects, internships, industry collaborations, and regular sessions with industry experts.
Graduates can pursue roles in sales, marketing, brand management, digital marketing, market research, and customer relationship management in both domestic and global markets.
admissions@mitwpu.edu.in
