Programme Overview

The BBA programme at MIT-WPU offers a holistic educational experience, allowing students to shape their academic path based on their interests and career goals by selecting any of these three specializations, either in Human Resource Management, Accounting & Finance, or Marketing Management from the third Semester onwards.

In the HR Management specialization, students acquire a diverse skill set including Analytical Skills, Problem-Solving, Employee Relations Attention to Detail, Knowledge of HR Processes, Performance Management Training and Development, Communication and Interpersonal Skills, Organisation Behavior , Teamwork and Collaboration, Strategic HR Planning, and Project Management. These equip students to become adept HR professionals capable of effectively managing organisational resources, fostering a positive work environment, and driving employee engagement and productivity.

The Accounting & Finance specialization sharpens students' skills in Financial Analysis, Investment & Portfolio Analysis, Risk Management, Corporate Finance, Investment Banking, Financial Services, and Portfolio Management. These enable students to excel in financial decision-making, evaluate investment opportunities, mitigate risks, optimise corporate finances, and leverage data-driven insights to drive financial success.

The Marketing Management specialisation cultivates proficiency in Market Research, Marketing Strategy, Brand Management, Digital Marketing, and Marketing Analytics. Graduates emerge equipped to conduct comprehensive market analysis, devise effective marketing strategies, manage brand identity, leverage digital platforms for marketing initiatives, and utilise data analytics to optimise marketing campaigns and enhance business growth.

Live projects and a mandatory summer internship complement classroom learning and foster on-the-job skill development. Led by industry stalwarts and seasoned academics, lectures are enriched by insightful guest talks, adding value to the overall learning journey.

The programme offers comprehensive placement training and career support services, including seminars that guide students on higher education for post-graduation study and career opportunities. The programme’s unique pedagogy approach provides aspiring business professionals with a well-rounded and practical education.

Specialisation Tracks

Marketing Management
Accounting & Finance
Human Resource Management

3 Years

Last Date To Apply : 28 July 2024
Programme Name


Fee Per Year

Rs. 2,85,000

Highest CTC
INR 11.17 LPA

Scholarship Name MIT-WPU CET CBT Score
Dr. Vishwanath Karad Scholarship(100%) 90 & Above
MIT-WPU Scholarship I (50%) 88 & Above
MIT-WPU Scholarship II (25%) 85 & Above

Scholarship DetailsScholarship Details

*Terms & Conditions apply:

All Scholarships are awarded on a First Come First Serve basis All Scholarships are awarded as fee adjustments.

To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters attendance is to be maintained at a minimum of 80 percent there should be no disciplinary action against the student.

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Minimum 50% aggregate score in 10+2/Class 12th or in equivalent examination with English subject in any stream from Govt. Approved Institution or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
Minimum 60% aggregate score in 3-year Diploma from any Govt approved Institution or equivalent with English as a subject.
Minimum 60% aggregate score in Competency and Vocational Courses (MCVC) from any Govt approved Institution or equivalent with English as a subject.
Note: All International Baccalaureate (IB) students are required to score a minimum of 24 points for six subjects

Selection Process

The selection process for the programme is based on MIT-WPU CET Entrance Exam 2024 & Personal Interaction (PI) score.

Programme Highlights
  • Adopts an impactful case-based learning approach, ensuring students develop practical problem-solving skills.
  • Students gain invaluable exposure to the corporate world through a range of immersive experiences, including industry visits, summer internships, and live projects.
  • The curriculum includes embedded ability enhancement courses, strategically designed to equip students for success in the professional corporate environment.
  • In collaboration with Capstone or Marketplace, USA, the programme features a dynamic business simulation course, providing students with hands-on, real-world business challenges.
  • A mandatory 4-6 week summer internship with renowned companies such as Tata Motors, JCB, Volkswagen, and many others, ensures that students develop on-job skills and can apply their classroom knowledge in practical settings, thus fostering experiential learning.
  • Eminent corporate leaders contribute to the learning experience through guest lectures, seminars, and workshops, enriching students with industry insights.
  • Boosts a robust mentor-mentee system, providing strong support to students, and fostering personal and professional development.
  • Specialized classes for CAT/GMAT/ATMA/XAT/CET preparation enhance students' readiness for competitive examinations, broadening their career prospects.
  • The MIT-WPU dedicated Centre for Industry-Academia Partnerships (CIAP) offers structured assessments, training, and grooming activities, facilitating internships and job placements.
  • The MIT-WPU Technology Business Incubator (TBI) supports early-stage entrepreneurs and students by providing funding, mentoring, and network connections.
  • Rural, national, and international immersion programmes sensitise students to ground-level realities, equipping them to solve complex societal problems.
Programme Outcomes
  • Apply acquired knowledge in leadership, entrepreneurship, strategic thinking, research, communication, and ethical conduct to address intricate challenges in the business domain.
  • Identify, review, and analyse complex business issues, drawing informed conclusions based on fundamental principles and real-world considerations.
  • Design effective solutions and strategic components that meet specified needs in the business landscape, considering factors such as public health, safety, and environmental impact.
  • Utilise research-based knowledge and methodologies to investigate and resolve complex problems in the business environment, fostering evidence-based decision-making.
  • Create, select, and apply appropriate techniques and modern tools to various business activities, understanding their limitations and potential impact.
  • Assess societal, health, safety, legal, and cultural issues related to business practice, demonstrating an understanding of their implications.
  • Understand the impact of business solutions on society and the environment, promoting sustainable development and responsible corporate practices.
  • Uphold ethical principles and professional responsibilities in business practice, ensuring integrity, transparency, and accountability.
  • Work effectively in individual, team, and multidisciplinary settings, fostering collaboration and cooperation to achieve successful business outcomes.
  • Communicate complex business concepts clearly and effectively to both technical and non-technical audiences, facilitating understanding and informed decision-making.
  • Apply business and management principles to project management and finance, ensuring efficient and effective implementation of business strategies.
  • Engage in continuous professional development, staying abreast of evolving business practices and industry trends.
Placements & Recruiters
100% placement assistance
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