Faculty
Dr. Siddharth Shriram Shimpi
Associate Professor
Bio
Siddharth Shimpi is an academician having over 16 years of experience in education, training, research, and corporate. His core strengths are curriculum development, capacity building, team management, and relationship management. He has a Ph. D. in Management from the University of Pune preceded by an MBA (Marketing Management). He has also completed Post Graduate Certificate Programme in Market Research and Data Analytics from MICA (formerly known as Mudra Institute of Communications), Ahmedabad. He is a researcher and MS Excel trainer. He has 10 Scopus/ABDC/Referred research publications. His areas of expertise include consumer behaviour, e-commerce management, digital marketing, customer relationship management, business analytics, and retail management.
Areas of Expertise
Marketing Management
Industry / Research Experience:
Retail Outlet Manager, Subhiksha Trading Services Ltd.
Publications and Research Work
1. Shimpi, S., Bhadange, S., Patil, S. & Anbhule, H. (2022). Impact of online reviews on hotel booking for novice travelers. International Journal of Hospitality & Tourism Systems, 15(2), 37-47. Scopus Indexed.
2. Shimpi, S. (2021). Impact of brand mascot in advertising on brand image among Indian consumers. International Journal of Applied Management Science, 13(4), 322-338. Scopus Indexed.
3. Shimpi, S. (2018). Social media as an effective marketing tool: An empirical study. Indian Journal of Marketing, 48(7), 36-50. Scopus Indexed.
Subjects Taught
Management Recourse Planning and Global Competitiveness & Strategic Alliance.
Google Scholar Link
https://url-shortener.me/qr/77WE
Scopus Link
https://www.scopus.com/authid/detail.uri?authorId=57192093292
Orcid Link
https://orcid.org/0000-0002-5363-394X
Linked In
admissions@mitwpu.edu.in
