Academics

Bio

Dr. Shubhangi V. Gaikwad is an Assistant Professor at the School of Commerce, Dr. Vishwanath Karad MIT World Peace University, Pune, Bharat. With over 12 years of experience in teaching, she has been the Head of the Department of Commerce Course at MAEER’s Arts, Commerce & Science College, Pune, and the Program Head of B.Com. E-commerce at MIT WPU, Pune. She is a recognized Post-graduate Teacher in the subject of Marketing from SPPU Pune.

Dr. Gaikwad has presented numerous research papers at local, national, and international seminars and conferences and has published more than 15 textbooks and 4 reference books on Marketing Management and Commerce-based subjects. She has also written several articles for different magazines and has delivered many guest lectures on different topics at various institutes and colleges.

Her exceptional contribution to the field of Commerce & Management has been recognized through several awards, including the 'Best Teacher Award' of MAEER's MACS College, Pune, the 'Best Innovative Teachers Award - 2021' by NIIEM, Kolkata, and International School of Management Studies, Wadgaon, Pune, and the 'Best Teacher Award' - 2022 by Rotary Club Narayangaon and Lokmanyanagar, Pune.

Apart from her research-oriented activities, Dr. Gaikwad is also a recognized guide of the School of Commerce Ph.D. Research Centre, MIT WPU, Pune, and has completed a Minor Research Project in the area of Banking Sector with a grant from Board of College and University Development (BCUD), Savitribai Phule Pune University. She has also received the ""Best Paper"" award during the International Conference on Innovation in Business, Trade, and Commerce at SoC, MIT WPU, Pune in March 2022."

Research Areas

Marketing, Organizational Behaviour, Consumer Buying Behaviour, Research Methodology, Advertising & Sales Promotion etc.

Publications

"1. “A STUDY OF SKILL DEVELOPMENT PROGRAMMES FOR THE UNEMPLOYED YOUTH BY BANK OF MAHARASHTRA FOR PUNE CITY”, GRADIVA REVIEW – JOURNAL, UGC – CARE Approved Group II Journal, Volume 7, Issue 8, August 2021.

2. “Gandhian Thought and Peace Building”, Gurukul International Multidisciplinary Research Journal, UGC Listed Journal, Sr. No. 48455.

3. Presented the following papers at the International Conference on Innovation in Business, Trade and Commerce organised by MIT WPU School of Commerce,11-12 th of March 2022: - (as a co-author)
a. “A Study of Meta Facebook Business Ads ………. its Use and Impact on the Business Goals of Select Agro Food Processing Industries in Pune City”.
b. “A Study of Retail Management of D-Mart in Pune City”.
c. “A Study of Customer Relationship Management (CRM) -------- Its Significance and Impact on the Marketing Firms in Pune City”.
d. “A Systematic Literature Review: Digital Marketing and its Impact on SME’s in India”.
e. Changing Attitude Towards Digital Payment System: A Study of Women Community.
Comparative Analysis of Annual Reports of Financial Literacy And Inclusion In India: With Regards To Women In India.

4. Received Best Research Paper Award for the paper titled ……A Systematic Literature Review: Digital Marketing and its Impact on SME’s in India in the International Conference on Innovations in Business, Trade and Commerce organized by MIT WPU School of Commerce,11-12 March 2022.

5. Got Research Paper published in Journal of Indian Business Research (JIBR), Emerald Publishing (Listed in SCOPUS and ABDC), titled “JIBR-05-2022-0129.R2 - A Systematic Literature Review: Digital Marketing and its Impact on SMEs”."

Google Scholar link :https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Dr.+Shubhangi+Gaikwad#

ORCID link :https://orcid.org/0000-0003-1051-792X

Research Grants

1. Minor Research Project Submitted to UGC – BCUD, Savitribai Phule, Pune University (of 95,000). The title of the project is “Skill Development Programmes for the Unemployed Youth by Bank of Maharashtra for Pune City”.

2. “InsuDox- The Future of Insurance Filing”, Dr. Vishwanath Karad MIT World Peace University, submission phase (Minor Research project of Rs. 100,000), as a Principal Investigator.

3. “NeoMer -THE FARMER’S BANK”, Dr. Vishwanath Karad MIT World Peace University, submission phase (Minor Research project of Rs. 100,000), as a Co-investigator.