Academics

Bio

Dr. Shubhangi V. Gaikwad is presently working as Assistant Professor, at the School of Economics & Commerce, Dr. Vishwanath Karad MIT World Peace University, Pune, Bharat from the past 17 years. She has worked as Head, Department of Commerce Course at MAEER’s Arts, Commerce & Science College, Pune, for more than 12 years. She was also the Programme Head, of B.Com. E-­commerce, MIT WPU, Pune. She has been recognized as a Post- graduate Teacher in the Subject “Marketing” from SPPU Pune. She has presented many Research Papers at the Local, National and International Level Seminars and Conferences. She has got more than 15 Text Books and 4 Reference Books on Marketing Management and Commerce based Subjects to her Credit. She has written a number of articles for different Magazines as well. She has also delivered many Guest Lectures on different topics at different Institutes and Colleges. She has been awarded with the ‘Best Teacher Award’ of MAEER’s MACS College, Pune for her outstanding contribution and achievements in the field of Commerce & Management.

She has also received the “Best Innovative Teachers Award ­2021” by NIIEM, Kolkata and International School of Management Studies, Wadgaon, Pune and even, received the “Best Teacher Award” – 2022 by Rotary Club Narayangaon and Lokmanyanagar, Pune for her excellent work in Academics. She has conducted several Workshops and Conferences at State, National and Inter­national Level. She has published several Research papers in Scopus and ABDC listed journals and published one Book Chapter in Scopus Indexed Book series. Apart from having contribution in the Research oriented activities she is also the recognized Guide of the Dpt. of Commerce & Accounting, Ph.D. Research Centre, MIT WPU, Pune. Presently two Ph.D. students are working under her guidance. She has completed three Minor Research Project's in the area of Banking, Marketing, Finance etc. with grant received from Board of College and University Development (BCUD), SavitribaiPhule Pune University and MIT WPU, Pune. She has also received the “Best Paper” Award during the International Conference on Innovation in Business, Trade and Commerce at SoC, MIT WPU, Pune in March 2022. She has completed one Orientation and two Refresher courses organized by SPPU, Pune.

Research Areas

Marketing, Advertising, HR, General Management related Subjects

Publications List

Presented the following papers at the International Conference on Innovation in Business, Trade and Commerce organised by MIT WPU School of Commerce,11-12th of March 2022: - (as a co-author)

1. “A Study of Meta Facebook Business Ads its Use and Impact on the Business Goals of Select Agro Food Processing Industries in Pune City”.

2.“A STUDY OF RETAIL MANAGEMENT OF D-MART IN PUNE CITY”.

3. “A Study of Customer Relationship Management (CRM) Its Significance and Impact on the Marketing Firms in Pune City”.

4. Changing Attitude Towards Digital Payment System: A Study of Women Community.

5. Comparative Analysis Of Annual Reporta Of Financial Literacy And Inclusion In India: With Regards To Women In India.

6. Received Best Research Paper Award ( Co-author with Ph.D. Scholar) for the paper titled A Systematic Literature Review: Digital Marketing and its Impact on SMEs in India in the International Conference on Innovations in Business, Trade and Commerce organized by MIT WPU School of Commerce,11-12 March 2022.

Blog Publication

Published Two Blogs on

1.“Omni-channel as a Unified Customer Experience - Post-covid Era of Retail Marketing Sector”.

2.“Future of Retail Marketing in the Developing Nation like India”.

Book Publication Details

I : Reference Books:

1. Published Reference Book on “Skill Development Programmes for the Unemployed Youth by Bank of Maharashtra for Pune City” (single authored).

2. Published Reference Book on “Impact of Information Technology on Business to Business Relationships” (single authored).

3. Published Reference Book on “Emerging Trends in Business, Trade and Commerce", Paramount Publishing House, New Delhi.

4. Published 5 Chapter’s in the Edited Book on “Emerging Trends in Business, Trade and Commerce”, Paramount Publishing House, New Delhi.

Other's

1.Paper published in Journal of Indian Business Research (JIBR), Emerald Publishing (Listed in SCOPUS and ABDC), titled “JIBR-05-2022-0129.R2 - A Systematic Literature Review: Digital Marketing and its Impact on SMEs”.

2. DIGITAL TRANSFORMATION CHALLENGES IN AGRO SME’S IN PUNE DISTRICT, INDIA - Published in Vol. 28, No: 1(iii), June 2023 Madhya Pradesh Journal of Social Sciences (ISSN: 0973-855X) UGC-CARE List Group I Impact Factor: 5.3.

3. Presented the following Research Papers at the 2nd International Conference on Innovations in Business, Trade and Commerce, organized by MIT-WPU School of Economics and Commerce.

4. "Impact of Farmer's Law on Indian Economy - A Study of Agro - Marketing in India”.

5. "Impact of Demographic Factors on FMCG Products in Pune City".

6. "A Study of Emerging Innovations and Trends in Digital Marketing".

7. "The Impact of Social Media Marketing on Consumer Behaviour".

8. Participated in the Research Based Completion organized by MIT WPU, and presented the Research Project on “HACK MIT-WPU 2023 on "Neomer Bank".

9. “A STUDY OF SKILL DEVELOPMENT PROGRAMMES FOR THE UNEMPLOYED YOUTH BY BANK OF MAHARASHTRA FOR PUNE CITY”, GRADIVA REVIEW – JOURNAL, UGC – CARE Approved Group II Journal, Volume 7, Issue 8, August 2021.

10. “Gandhian Thought and Peace Building”, Gurukul International Multidisciplinary Research Journal, UGC Listed Journal, Sr. No. 48455.