Academics

Bio

Dr. Shanu Gupta is a seasoned academician with nine years of experience in both teaching and industry within the field of Media and Communication. She holds a Ph.D. entitled "Television content and user behavior analysis with reference to OTT video streaming platforms in India" from Sharda University, Greater Noida. Her academic journey includes master’s and bachelor’s degree in journalism and mass communication from Sikkim Manipal University along with an MBA. She has also recently completed a Digital Marketing certification from the e-learning platform Upgrad in association with MICA.

Currently serving as Assistant Professor in the Department of Media and Communication at Dr. Vishwanath Karad MIT World Peace University, Pune, Dr. Gupta previously held positions at various private universities in Noida and Jaipur. She has published two book chapters and four research papers in journals listed in Scopus, UGC-care, and other peer-reviewed publications.

Dr. Gupta's expertise spans Digital Marketing, Advertising, anchoring, event management, public relations, and corporate communications. She is dedicated towards advancing knowledge and mentoring future media and communication professionals. Her research interests encompass consumer behavior analysis, content representation on OTT video streaming platforms, current trends in advertising, and discourses in AI.