Dr. Shanu Gupta

Bio

Dr. Shanu Gupta is a passionate academician with 11 years of combined teaching and industry experience in the field of Media and Communication. Guided by MIT World Peace University's commitment to holistic development and life transformation, she is dedicated to nurturing not only competent professionals but also responsible, ethical, and innovative individuals. Her teaching approach combines academic rigour with practical industry exposure, enabling students of Advertising and Public Relations to develop creativity, strategic thinking, and communication excellence while preparing them to make meaningful contributions to the media and communication industry.

Educational Qualifications :
Ph.D in Media & Communication
M.A.J.M.C in Ad and PR Sikkim Manipal University
M.B.A Jodhpur National University
B.A.J.M.C Sikkim Manipal University

Areas of Expertise : Advertising & Public Relations, Digital Marketing, Consumer Behaviour,

Teaching Experience : 11 yrs at (Jagannath University, Jaipur, MIT ADT University, Pune,

Industry / Research Experience : PR executive 2 yrs

Publications and Research Work : 4 Research papers (2 UGC Care and 2 Scopus) , 2 book chapters, 1 Scopus book chapter

Subjects Taught : Advertising & Public Relations, Digital Marketing, Consumer Behaviour, Corporate Communication, Social Media Analysis, Brand Management

Research Profiles and Links :

Scopus ID : https://www.scopus.com/results/authorNamesList.uri?name=name&st1=Gupta&st2=Shanu&origin=searchauthorlookup=

Google Scholar : https://scholar.google.com/citations?hl=en&view_op=list_works&gmla=ACrTK9V810OWkPjqWvfPuc6DLGEduA4b3sv_5yWH7zfA13dQsh3yyi9e8tRbUCRLjMKZGYoEDcRHTpDmMQPfop6tFoXwXefnD8jc3Sv8Ut0&user=IKV36A4AAAAJ