Academics

Bio

Dr. Prashant Chaudhary is a highly accomplished Associate Professor at WPU School of Business, Dr. Vishwanath Karad MIT World Peace University, Pune, India. With a career spanning several years, he has worked with prestigious institutions such as Symbiosis Skills and Professional University (SSPU), as well as leading MNCs including Hafele Ind. Pvt Ltd, Lifestyle International, Kansai Nerolac Paints Ltd, and Sterlite Copper Ltd.

Dr. Chaudhary is also an accomplished author, having penned two books: ‘Retail Marketing in the Modern Age’ and ‘Selling and Negotiation Skills – A Pragmatic Approach,’ both of which were published by SAGE. His expertise in the field of business extends beyond writing, as he has also published numerous research papers and case studies in internationally reputed journals indexed in ABDC, Scopus, and Web of Science.

Dr. Chaudhary's passion for education has led him to serve as a reviewer for prestigious publishing houses such as Wiley (John Wiley & Sons, Inc.) and SAGE Publishing. He has been recognized for his outstanding contributions to the field of education with the "Innovative Educator Award" conferred by Valia Centre of Excellence, Mumbai in collaboration with The Hindu Business Line, and the Honorary "Rosalind Membership" awarded by London Journals Press (UK).

With his extensive experience in academia and the corporate world, coupled with his contributions to the field of education and research, Dr. Chaudhary is a valuable asset to any organization. His dedication to education and his expertise in the field of business make him an exceptional educator, mentor, and collaborator.

Research Areas

Marketing Management in Retail, Brand Management, Omni-channel Retailing, Private Label Brands, Business Negotiation, and related subject areas

Books

Retail marketing in the modern age (ISBN – 978-93-5150-869-4) & Selling and negotiation skills: A pragmatic approach (ISBN – 978-93-5328-212-7) both published by SAGE Publications

Research Papers and Case Studies

Chaudhary, P. (2021). Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery. Journal of Brand Strategy (Henry Stewart Publications, London), 10(3), 243–258. (Scopus) https://www.ingentaconnect.com/contentone/hsp/jbs/2021/00000010/00000003/art00006 https://www.henrystewartpublications.com/jbs/v10

Chaudhary, P., Singh, A., & Sharma, S. (2021). Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: The Indian millennials’ perspective. Young Consumers, ahead-of-print (ahead-of-print). (Scopus – Q1, ABDC – B and Web of Science) (https://doi.org/10.1108/YC-05-2021-1327 https://www.emerald.com/insight/content/doi/10.1108/YC-05-2021-1327/full/html

Chaudhary, P., Kiran, P., & Shimpi, S. (2022). Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective. JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION, 16(8), 92–105. (Scopus) https://doi.org/10.31620/JCCC.12.22/08

Chaudhary, P., Kiran, P., Kate, N., & Pandey, S. (2022). Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty. Journal of Information and Optimization Sciences, 43(6), 1463–1473. (ABDC and Web of Science) https://doi.org/10.1080/02522667.2022.2139929

Chaudhary, P., & Sharma, S. (2022). Private Label Fashion Brands: Through the Lens of Masstige Marketing Theory. Indian Journal of Marketing, 52(6), 8. (Scopus and ABDC) https://doi.org/10.17010/ijom/2022/v52/i6/169833

Google Scholar link :https://tinyurl.com/52rksbyr

Scopus link :https://www.scopus.com/authid/detail.uri?authorId=57336292600

ORCID link:https://orcid.org/0000-0003-1752-5623