Dr. Partha Das

Bio

Dr. Partha Das believes in fostering critical thinking, creativity, and ethical responsibility through a learner-centred and practice-oriented approach to education. With expertise in Fine Arts, Visual Communication, and Design Research, he integrates theoretical knowledge with real-world applications, encouraging innovation and interdisciplinary learning. Committed to mentoring students into thoughtful designers and responsible professionals, he actively contributes to quality teaching, research, and academic collaboration. Through his academic pursuits, Dr. Das aligns with MIT-WPU's vision of nurturing competent, socially conscious, and globally responsible individuals capable of creating meaningful and sustainable impact.

Educational Qualifications:

Ph.D. in Design – IIT Guwahati

MFA -Rabindra Bharati University

BVA - Govt. College of Art & Craft (University of Calcutta)

Areas of Expertise:

Visual Communication

Visual rhetoric, Advertisements, Financial literacy, Visual art Pedagogy

Publications and Research Work:

Journal Publication

Das, P., Basak, A., & Majhi, M. (2025). Visual Metaphors in Advertisements: A Roadmap for

New Researchers

The International Journal of Visual Design,19(1),61-85. DOI:10.18848/2325-1581/CGP/v19i01/61-85

Das, P., Basak, A., Vaidya, G., Singh, G., Banik, G., & Majhi, M. (2024). Unveiling Gender Differences in Visual Metaphor Interpretation in Indian Banking Print Advertising. Archives of Design Research, 37(4), 99-116.DOI:10.15187/adr.2024.08.37.4.99

Book Chapter

Das, P., Singh, G., Banik, G., Majhi, M. (2024). Creating a Proxy Advertisement for Cognitive Response Evaluation in Visual Metaphor Studies Under Advertisement Research. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication IV. DIGICOM 2023. Springer Series in Design and Innovation, vol 35. Springer, Cham. DOI: 10.1007/978-3-031- 47281-7_62

Conference Proceeding

Das, P., Majhi, M. (2022). Gender Role Portrayal in Indian Advertisement: A Review. In: Chakrabarti, D., Karmakar, S., Salve, U.R. (eds) Ergonomics for Design and Innovation. HWWE 2021. Lecture Notes in Networks and Systems, vol 391. Springer, Cham. DOI: 10.1007/978-3-030-94277-9_40

Das, P., Majhi, M., Singh, G., Banik, G. (2025). Do Indian Audiences Prefer Banking Print Advertisement Visual Metaphor?. In: Das, S., Akram, W., Khanzode, V., Iqbal, R. (eds) Human-Centered Digitalization, Volume 3. HWWE ACED BRICS 2023 2023 2023. Design Science and Innovation. Springer, Singapore. DOI: 10.1007/978-981-96-4383-7_35

Awards and Recognitions: UGC NET JRF

Subjects Taught: Fundamentals of Design, Sketching and Visualization Technique, Composition, Visual Research Methodology

Google Scholar Link
https://scholar.google.com/citations?hl=en&user=1HlEymYAAAAJ

Orcid Link
https://orcid.org/my-orcid?orcid=0000-0001-9775-4674