Academics
Faculty
Dr. Deependra SharmaProfessor and Dean School of Business

Bio
Dr. Deependra Sharma is an accomplished academic administrator, researcher, and teacher with a career spanning over two decades. He holds an MBA in Marketing, an MA in Economics, and a PhD in Retail Management. Dr. Sharma has held several managerial positions in the industry before transitioning to academia, and has served as the Head of MBA programs in various institutes. He is currently the Dean of the School of Business and an alumnus of the prestigious Indian Institute of Management-Ahmedabad (IIM-A). Dr. Sharma's research interests include retail management, marketing, and strategy.
Research Area
Marketing, Entrepreneurship
Publication
1. Enhancing customer experience using technological innovations Vol. 8 Iss 4 pp. 469 - 480
2. Water footprint of denim industry
3. Convergence to IFRS: What needs to be done by Indian corporate to meet the emerging challenges
4. Influence of Drivers for Store Choice on Store Selection and Loyalty
5. The role of information technology applications in profitability A study of the Indian travel and tourism industry
6. Store Choice and Store Loyalty: An Investigation on Shopper's Behaviour Towards Organized versus Unorganized Retailer Stores
Google scolar link
https://scholar.google.com/citations?hl=en&user=4LO-rlwAAAAJ
Scopus link
https://www.scopus.com/authid/detail.uri?authorId=57245487000
Orcid Link
https://orcid.org/my-orcid?orcid=0009-0008-8121-8672