Academics

Faculty

Dr. Deependra Sharma
Professor and Dean School of Business
Dr. Deependra Sharma

Bio

Dr. Deependra Sharma is an accomplished academic administrator, researcher, and teacher with a career spanning over two decades. He holds an MBA in Marketing, an MA in Economics, and a PhD in Retail Management. Dr. Sharma has held several managerial positions in the industry before transitioning to academia, and has served as the Head of MBA programs in various institutes. He is currently the Dean of the School of Business and an alumnus of the prestigious Indian Institute of Management-Ahmedabad (IIM-A). Dr. Sharma's research interests include retail management, marketing, and strategy.

Research Area

Marketing, Entrepreneurship

Publication

1. Enhancing customer experience using technological innovations Vol. 8 Iss 4 pp. 469 - 480

2. Water footprint of denim industry

3. Convergence to IFRS: What needs to be done by Indian corporate to meet the emerging challenges

4. Influence of Drivers for Store Choice on Store Selection and Loyalty

5. The role of information technology applications in profitability A study of the Indian travel and tourism industry

6. Store Choice and Store Loyalty: An Investigation on Shopper's Behaviour Towards Organized versus Unorganized Retailer Stores

Google  scolar link

https://scholar.google.com/citations?hl=en&user=4LO-rlwAAAAJ

Scopus  link

https://www.scopus.com/authid/detail.uri?authorId=57245487000

Orcid Link

https://orcid.org/my-orcid?orcid=0009-0008-8121-8672

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