Dr. Alamgir Sani

Bio

Dr. Alamgir Sani is a distinguished academician and professional with over 24 years of combined experience across academia and industry, marked by a rich blend of teaching, research, and corporate exposure. He holds a Ph.D. in Management (Marketing) from Patna University and an MBA in Marketing and Finance from Aligarh Muslim University, and has qualified the UGC- NET. Dr. Sani’s corporate tenure includes impactful roles such as Cargo Manager with the Airports Authority of India and customer operations with EXL Services and DHL, which provided him deep expertise in logistics, air cargo operations, and global supply chains.

Transitioning to academia, he has held prominent teaching and administrative positions at institutions such as MIT-WPU, PIBM Pune, Brainware University Kolkata, Jamia Millia Islamia New Delhi and Sharda University (Greater Noida), among others, where he actively contributed to curriculum development, NAAC accreditation, and student mentoring. He is a prolific researcher with numerous SCOPUS, ABDC, and UGC-CARE indexed publications, and has presented widely at national and international conferences. His areas of expertise include marketing, digital transformation, consumer behavior, and emerging technologies in business. Dr. Sani also holds design patents, is a lifetime member of professional bodies, and has played key roles in organizing international conferences, making him a well-rounded scholar- practitioner dedicated to academic excellence, industry engagement, and nation-building through education.

He has published over 25 research papers in high impact journals and edited one book. He holds two patents and one copyrights, including one UK design patent on “Automated Inventory Management Device using RFID technology”.

Subjects Taught

Product and Brand Management, Integrated Marketing Communication, Business Research Methods, Social Media Marketing, Strategic Management, Services Marketing, Advertising and Media Planning, Marketing 4.0, Retail Management.

Research Interests

Dr. Alamgir Sani is actively pursuing and publishing research in the domain of Consumer Buying Behaviour and Brand Preference drivers; Multi-Sided Technology Platform Business Models; Passenger Cars Buying Behaviour and Preference Drivers, Impact of emerging technologies, including Blockchain Technologies on business models and Supply Chains, Application of AI and Human Mimicking Technology (HMT) in Customer Engagement etc.

Research Papers in High Impact Journals (ABCD, SCOPUS and Web of Sciences)

A paper titled “Enhancing India's Export Growth to GCC: A PPML Approach to Gravity Model Optimization”, published in the Journal of Information Systems Engineering and Management (e- ISSN: 2468-4376), Vol. 10 No. 40s (2025); DOI https://doi.org/10.52783/jisem.v10i40s.7258 (SCOPUS Indexed).

A paper titled “The Impact Of Continuous Learning On Employee Well-Being: An Empirical Analysis” published in the journal Metallurgical and Materials Engineering (Print ISSN: 2217- 8961 Online ISSN: 2812-9105), Vol. 31 No. 5 (2025); DOI: https://doi.org/10.63278/mme.vi.1575, indexed in the Web of Sciences.

A paper titled “Facilitating & Inhibiting Factors in the Successful Implementation of HRIS - Evidence from Organizations”, published in the journal ‘Advances in Consumer Research’ (ISSN Print: 0098- 9258 ISSN Online: 3079-1766), Vol 2, Issue 3 (2025), indexed in the ABDC Category B.

A paper titled “The Impact of Animated Advertisements on Consumer Engagement in the Digital Age”, published in the Journal of Information Systems Engineering and Management (e-ISSN: 2468-4376), Vol. 10 No. 23s (2025); DOI https://doi.org/10.52783/jisem.v10i23s.3811 (SCOPUS Indexed).

A paper titled “Mapping the Path to Sustainable Accounting: A DEMATEL-Based Analysis of Key Factors Influencing Effective Extended Producer Responsibility in the Circular Economy, published in the journal of Accounting & Organizational Change (ISSN 1832- 5912) by Emerald Publishing in July 2024. (https://doi.org/10.1108/JAOC-01-2024-0043) (SCOPUS, Q1 & ABDC group B indexed journal).

“An Exploratory Investigation into the Ethical and Legal Implications of the Application of Human Mimicking Technology (HMT) in Customer Engagement, published in March 2025 in “Marketing 5.0”, Emerald Publishing Limited, Leeds, pp. 177-187. https://doi.org/10.1108/978-1-83797-815-120251013 ; ISBN: 978-1-83797-816-8, eISBN: 978-1-83797-815-1.

Research Paper titled “Strategic Management of Technological Disruption: Navigating the Impact of Emerging Technologies on Business Models”, published by the journal ‘European Economic Letters’, (ISSN: 2323-5233) in its volume 14, Issue 03 (2024). ABDC, Category C Journal.

Research Paper titled “Assessing the Viability of Blockchain Technology for Supply Chain Management: A Case StudyApproach” published in the Journal ‘Cahiers Magellanes-NS’ (ISSN:1624- 1940), Volume 06, Issue 02, 2024; DOI 10.6084/m9.figshare.26310216, (Web of Sciences Journal)

Research Paper titled “Impact of Artificial Intelligence on the Social Media Marketing Strategies”, published by IEEE as part of conference paper presented at 2024 International Conference on Healthcare Innovations, Software and Engineering Technologies (HISET), 18-19 th January 2024; DOI: https://doi.org/10.1109/HISET61796.2024.00112. (SCOPUS Indexed). Url: https://ieeexplore.ieee.org/document/10742691

Research Paper titled “Li-Fi Technology- For Security and for Hyper-Local Marketing” presented at the SCOPUS indexed conference titled “International Conference on Innovative Computing and Communication (ICICC-2024)” on 16 th February 2024 organized by Shaheed Sukhdev College of Business Studies, University of Delhi in association with National Institute of Technology Patna. Published by Springer Nature in Lecture Notes in Networks and Systems, 2024, 1020 LNNS, pp. 295–309 (DOI: 10.1007/978-981-97-3588-4_25 ). (SCOPUS Indexed).

“Consumer Buying Behaviour and Key Brand Preference Drivers in Entry Level Hatchback Segment in South Delhi District”, published in International Journal of Control and Automation (vol. 12, No. 5, (2019), pp. 250-260, ISSN: 2005-4297 IJCA. (SCOPUS Indexed).

Patents granted

U.K. design patent number 6318434, granted on 20 October 2023 and published on 21 October 2023. Title of the patent „Automated Inventory Management Device using RFID technology‟, available at the link https://www.registered- design.service.gov.uk/find/6318434

Design patent (Fruits, Flowers and Vegetables Plucking and Storing Robot) Application Numbered 427474-001, Cbr Number 214-802, Cbr date 20/08/2024 (Design accepted and published, Journal No 49/2024 dated 06/12/2024). https://search.ipindia.gov.in/DesignApplicationStatus

Memberships

Holder of the National Skill Registry Identity Card of NASSCOM with unique number for access to NSR i.e., ITPIN (IT Professional Identification Number-701018283816). ITPIN is a unique number issued to the cardholder based on his IT professional detail including finger prints. The details on the NSR are duly verified by the empanelled background checkers and can be relied upon by companies for employing the candidate.

Lifetime Member (Indian Commerce Association).

Lifetime Member (ERDA), not for profit National Level Educational Trust.

LinkedIn Profile Link
https://www.linkedin.com/in/dr-alamgir-sani-318264135/

ORCID ID
https://orcid.org/my-orcid?orcid=0009-0001-9537-8115