Dr. Aishwarya Suraj Ray

Bio

Ms. Aishwarya Ray is an accomplished academic and marketing professional with over 8 years of experience in teaching and entrepreneurship. She brings a unique blend of academic expertise and industry-oriented insights, enabling students to bridge the gap between marketing theory and real- world business practices.

She holds three master's degrees and a Ph.D. in Marketing, reflecting her strong academic foundation and commitment to lifelong learning. She is also a recipient of the prestigious Summer Research Faculty Fellowship from IIT Delhi. Ms. Ray has actively contributed to the academic community by serving as Convener and Co-convener for several national and international conferences, facilitating knowledge exchange among academicians, researchers, and industry professionals. She has also successfully organized multiple Faculty Development Programmes (FDPs) aimed at enhancing teaching effectiveness and research capabilities.

Her teaching and research interests include Marketing Management, Consumer Behaviour, Digital Marketing, Branding and Strategic Management. Passionate about experiential learning, she strives to create an engaging classroom environment that encourages critical thinking, innovation, and industry readiness among students.

Educational Qualifications :
PhD in Management, KL University, Hyderabad, India.
Summer Research Fellowship, Indian Institute of Technology Delhi (IIT), Delhi, India.
Master of Business Administration (MBA), Marketing, Jaipur National University (JNU), Jaipur, India.
Post Graduate Diploma in Management (PGDM), Marketing, ICBM School of Business Excellence, Hyderabad, India.
Master of Commerce (M. Com), Dr. A. P. J. Abdul Kalam University, Indore, India
Bachelor of Commerce (B. Com), RTM Nagpur University, Maharashtra, India.

Areas of Expertise : Marketing, Digital Branding & Customer Loyalty

Teaching Experience : 8 Years of Teaching Experience

Industry / Research Experience :

[Relevant industry roles, research projects, collaborations, or professional experience]

Publications and Research Work :

Ray, A, SSV, Kumar, Dash, P and Gaurav, K, (2025). Digital branding - antecedents and consequences. Academy of Marketing Studies Journal, 29 (3). (ABDC-B).

Ray, A, Patil, A, Bhatt, A and Gaurav, K., (2024) Analysing the Influence of Service Quality on Customer Experience in the Life Insurance Industry: A Quantitative Study. Journal of Informatics Education & Research, 4(3). (ABDC-C)

Ray, A., (2024). Empirical Insights into Factors Shaping the Adoption of Home and Mobile Nursing Care in Indian Healthcare Landscape. Academy of Marketing Studies Journal, 28(6). (ABDC- B).

Gaurav, K., Nerlekar, V., Srinivas, K. and Ray, A. (2024) Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for Inquiry. Academy of Marketing Studies Journal, 28 (2), pp. 1-11 (ABDC – B)

Nikam, P, and Ray, A., (2024) Growth, Opportunities and Challenges of E Learning Model in Higher Education and Professional Certification. Journal of Informatics Education & Research 4(2). (ABDC-C)

Gaurav, K., Ray, A. and Pradhan, A. (2023). Investment Behavior of Corporate Professionals Towards Mutual Funds in India. International Journal of Accounting & Finance Review, 14(1), pp. 30-39. (ABDC Indexed)

Ray, A. and Gadiraju, A. (2020). Impact of Store Design on Customer Experience: A Quantitative Exploration. Journal of Critical Reviews, 7(18), pp. 3167-3177. (Elsevier’s Scopus Indexed)

Gaurav, K., Ray, A. and Sahu, NK. (2020). Factors Determining the Role of Brand in Purchase Decision of Sportswear. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17 (7), pp. 2168- 2186. (Elsevier’s Scopus Indexed)

Gaurav, K. and Ray, A. (2020). Exploring the Determinants of Customer Experiences and its Impact on Customer Loyalty in Indian Telecom Industry. Test Engineering & Management, 83 (March-April), pp. 9071 -9085. (Elsevier’s Scopus Indexed)

Gaurav, K. and Ray, A. (2020). Impact of Social Media Advertising on Consumer Buying Behaviorin Indian E-commerce Industry. Sumedha Journal of Management. Vol. 9, No. 1, pp. 41-51. (UGC Care)

Presented a research paper titled – “Unveiling the Drivers of Employee Engagement in Indian Organizations” at the 5th International Conference on “Sustainability, Leadership, and Technology: Towards a Better Tomorrow” Organized by Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool), Mumbai on 18-19 July 2024.

Presented a Case Study- “Indigo's Success Blueprint: Strategies for Dominating the Aviation Market" at IIMS's International Case Conference on September 2024.

Presented a research paper titled – “A Quantitative Exploration of Relationship between Social Media Marketing and Customer Preference in Indian Travel Industry” at International Conference on Management Practices in the D-VUCAD World – Sustainable Perspective (ICMP 2023) Organized by KLH Global Business School, KL Deemed to be University, Hyderabad on 24-25 March 2023.

Presented a research paper titled – “Consumer Preference & Luxury Brands: An Evidence from Indian Luxury Brands Market” at International Conference on Management Practices in the DVUCAD World – Sustainable Perspective (ICMP 2023) Organized by KLH Global Business School, KL Deemed to be University, Hyderabad on 24-25 March 2023.

Presented a research paper titled- “A Quantitative Exploration on Impact of Service Quality on Customer Experience in Life Insurance Industry” at International Conference on Global Issues in Multidisciplinary Academic Research organized by Indian Academicians and Researchers Association in association with Rajabhat Maha Sarakham University, Thailand on 31 October 2021.

Presented a research paper titled- “Impact of Social Media Advertising on Consumer Buying Behavior in Indian E-commerce Industry” at Samaroh – 2020: International Conference on Emerging Trends in Business, Economics & Analytics’ Organized by Siva Sivani Institute of Management, Secunderabad on 11-12 February 2020.

Presented a Case Study- “Oyo Rooms: Going Global” at SSIM’s 1st International Case Conference 2019 Organized by Siva Sivani Institute of Management, Secunderabad in association with International Leadership Development Council (ILDC), India; and ET Cases, India on 28 September 2019.

Awards and Recognitions :

Best Research Paper Award 2023: Conferred by KLH Global Business School, KL Deemed to be University, Hyderabad, India at International Conference on Management Practices in the D-VUCAD World – Sustainable Perspective (ICMP 2023) on 24-25 March 2023.

Summer Research Fellowship 2021: Conferred by Department of Management Studies, Indian Institute of Technology (IIT) Delhi, India on 01 July 2021.

Women Excellence Awards 2021: Conferred by International Leadership Development Council in in partnership with Academy of Management Professionals (AMP) on 08 March 2021.

Academic Excellence Awards 2020: Young Researcher in Marketing, Conferredby Academy of Management Professionals (AMP) in partnership with Institute for Digital Marketing and Business Analytics (IDMBA) on 27 December 2020.

Co-Chair, 18th ISDSI Global Conference

Professional Affiliations : Member of AMP- Academy of Management Professionals

Subjects Taught :
Strategic Management
Consumer Behaviour
Digital Consumer Behaviour
Digital Marketing

Research Profiles and Links :

Scopus ID : https://www.scopus.com/authid/detail.uri?authorId=60019946300

Google Scholar : https://scholar.google.com/citations?user=BHeonNgAAAAJ&hl=en

ORCID : https://orcid.org/0000-0003-1210-3640

LinkedIn : https://www.linkedin.com/in/aishwarya-suraj-ray-866b02144/