M.Des. Strategic Product Design
Programme Overview
Master’s in Strategic Product Design at MIT-WPU Pune is a full-time two-year degree programme developed to bridge the gap between businesses and design. This programme addresses the pressing need for designers who are technologically adept, socially conscious, empathetic, market-savvy, globally minded, and capable of providing design leadership.
The programme is meant to develop skills, knowledge and aptitude among students to become creative problem solvers who can bring about innovation in the hardware and software industry, be they product or service-based.
The curriculum encompasses everything from user experience and brand management to platform-based technologies, futures foresight, service design, product visualisation, scenarios planning and leadership in new product development.
Major Tracks
- Design Research and User Experience (UX) Design.
- Brand Management and Strategy.
- Service Design and Product Management.
- Corporate Development and Organisational Strategy.
- Social Impact and Corporate Equity.
- Strategic Design Interventions.
Duration & Fees
Terms & Conditions Apply:
- All Scholarships are awarded on a First Come First Serve basis. All Scholarships are awarded as fee adjustments.
- To continue the scholarship for the entire duration of the programme, a minimum level of the academic score has to be maintained at an 8 CGPA across all semesters, attendance is to be maintained at a minimum of 80 percent, with no live backlogs in any subject/programme and no semester break, and there should be no disciplinary action against the student.
For more detailed information visit our website: https://mitwpu.edu.in/scholarships
Eligibility
Minimum 60% aggregate marks in 4-year graduation degree in Design/ Architecture/ Engineering from a UGC-approved institution/university or its equivalent (minimum 55% aggregate marks for candidates belonging to the Reserved Category from Maharashtra State).
Selection Process
Admissions will be based on the merit of MIT-WPU CET 2026/ CEED 2026 score, along with Personal Interaction (PI) and Portfolio Review, as per the prescribed schedule
Programme Highlights
- Studio-driven design learning that emphasises strategic problem solving and real-world product challenges.
- Students can collaborate with businesses on real-time product briefs through industry co-creation projects.
- Thorough user research methods for gaining understanding and influencing human-centred design choices.
- An emphasis on circularity, sustainability and ethical design practices.
- Teaching with an array of advanced technologies like digital fabrication, AI, IoT, and XR.
- Interdisciplinary learning across engineering, business strategy and aesthetics.
- Guidance by industry veterans and leading professionals / international designers.
- Contextual research and immersive fieldwork for innovation that is socially relevant.
- Creation of Portfolio through capstone projects featuring innovative & strategic designing.
Career Prospects
Strategic Product Designer
Industrial Designer
UX and Product Experience Designer
Design Researcher
Innovation Consultant
Innovation Manager
Product Development Specialist
Service Designer
Systems Designer
Design Strategist
Product Manager
Sustainability Design Consultant
Programme Outcomes
- Ability to leverage system and design thinking for strategic product impact and innovation.
- Conduct appropriate user research and synthesise insights, to turn findings into actionable design solutions.
- Proficiency with testing, iterating and prototyping digital products as well as physical product solutions.
- Combine technical feasibility, commercial viability and aesthetics when making product decisions.
- Evaluate the impacts of sustainability and incorporate ethical design decisions across all stages of a product lifecycle.
- Ability to develop smart, dynamic, and forward-thinking solutions using cutting-edge technology.
- Ability to develop/ review compelling design narratives, product communication materials, and visuals.
- Ability to strategically guide new product development processes from conception to completion.
FAQs
Students use cutting-edge labs, 3D printing and design tools/software, all made possible through industry funding.
No. One can join this programme without a degree in a design background, although he/she should meet all the eligibility requirements.
Yes, it’s industry-led with internships, design studios, masterclasses, workshops, guest lectures and projects throughout the learning journey. The programme introduces design and business to students around the world.
The university has a full-fledged career guidance that includes 100% placement assistance, portfolio & result-oriented CV development mentoring, career counselling sessions, mock interviews and internship assistance.
admissions@mitwpu.edu.in
