Faculty
Dr. Shivangi Jaiswal
Assistant Professor
Bio
Dr. Shivangi Jaiswal is an emerging academic and marketing professional with experience in digital marketing, consumer behaviour studies, and sustainability-focused communication. She completed her PhD from DEI, Agra. She has contributed to various academic activities, including capstone project evaluations, classroom engagement, and panel. She has also conducted workshops and MDPs in different industries on topics like digital transformation and customer centricity. She also integrates creative expression with well-being. Her academic interests include Consumer Behaviour, Digital Marketing, Brand Communication, Marketing Management, and Sustainable Marketing. She remains engaged in academic and research work, as well as in the coordination and development of learning resources that bridge industry trends with classroom learning.
Educational Qualifications:
Ph.D. in ABM – Dayalbagh Educational Institute, Agra, India
M.Phil. in ABM – Dayalbagh Educational Institute, Agra, India
M.Com in International Business- Dayalbagh Educational Institute, Agra, India
Areas of Expertise:
Marketing, Sustainable Development, Green Marketing, Digital Marketing, and Performance Marketing.
Teaching Experience: 3 years
Publications and Research Work:
1. India’s Roadmap Towards Sustainability Using Eco-Friendly Resources, in SIPN Journal in March 2020 (UGC CARE listed).
2. An empirical analysis of green marketing in FMGC industry: A narrative literature review in the book Greenwashing and Climate Change.
3. Achieving SDGs through the inclusion of Mobile Financial Services: A case study with reference to Agricultural sector in Agra District in National Conference on Sustainable Development Goals International Journal of Humanities, Law and Social Sciences UGC CARE Approved, Group I, Peer Reviewed, and Referred Journal by New Archaeological & Genealogical Society Kanpur India.
4. Sustainable Opportunities for Higher Education: An Overview of RGNF Scheme for SC in India in the book 'Emerging Trends in Education for Sustainable Future’.
Awards and Recognitions:
1. ICSSR fellowship for 2 years
2. Gold medallist in M.Phil.
3. Executive Program in Digital Marketing, IIM Indore.
4. Certified Trainer in Capstone Project by CESIM.
Subjects Taught:
Branding Management, Branding Strategies, Global Marketing and Branding, and Marketing and Branding.
Orcid Link
https://orcid.org/0009-0009-8560-3372
Linked In
admissions@mitwpu.edu.in
