Academics

Bio

Dr. Rajesh P. Jawajala is an Associate Professor of International Business & Strategic Marketing at MIT World Peace University (WPU) in the Ramcharan School of Leadership (RSOL) with over 24 years of experience in corporate and academic roles. Previously, he worked for India's leading pharmaceutical company, Ranbaxy Laboratories Ltd, where he managed marketing, brand planning, strategic product campaign planning, budgeting and sales forecasting, and integrated marketing communications for the specialty/super specialty product portfolio in domestic and international markets. Dr. Rajesh has conducted several Management Development Programs (MDP) in areas such as leadership development, strategic management, sales, CRM, marketing, branding communication strategy, innovation, and social entrepreneurship for various organizations and institutions. He has published and presented research papers in international research journals and conferences hosted by esteemed B-Schools such as IIM (A), IIM (L) & IIM (I). Dr. Rajesh was a consultant faculty with Victoria University (VU), Australia, for its Executive MBA Program (VU Online), and achieved the highest faculty approval ratings from working executives in the program. He routinely delivers lectures as an expert guest faculty at various B-Schools in Maharashtra and beyond.

Research Areas

Marketing, Economics & International Business

Publications

"1) Health Promotion in the Digital Era with special reference to adoption of Healthcare Apps in India - An Empirical Study, Manager - The British Journal of Administrative Management ISSN - 1746 1278 Volume 59 Issue 158 Jan 2023 (ABDC -C)

2) To Study the Influence of Antecedents, Consumer Lifestyles and Consumer Involvement: Determining the Mediating Role of Visual Merchandising. Palgrave Studies in Democracy, Innovation and Entrepreneurship for Growth, Dr. Rajesh. P. Jawajala, Dr. Amruta. R. Jawajala, Dr. Sourabh Sharma, Dr. Megha Sharma. (2022) pp. 359–379. doi:10.1007/978-3-031-12217-0_18 (Scopus Indexed) Webpage Link - https://www.scopus.com/sourceid/21101032313

3) A Study on acceptability of Soclal Media Networing Sites Among Women KOREA REVIEW OF INTERNATIONAL STUDIES ISSN - 1226-4741, Volume 15 | Issue 34 | May 2022

Scopus link : https://www.scopus.com/search/form.uri?display=basic#basic

Research Grants

"Appointment as Principal Research Consultant & Investigator for Skoda Auto Volkswagen India Private Ltd (SAVWIPL) April - Aug'22. PROJECT TITLE - “Study of Dealer Process Efficiency, Productivity & Resources Utilisation for Increasing Customer Satisfaction & Revenue” – Development of Case Study & Business Simulation: A Gamification Based Approach"