MIT-WPU
Bachelor of Fine Arts (BFA)

Typography is everywhere we look. It’s in the books we read, on the websites we visit, even in everyday life—on street signs, bumper stickers, and product packaging.

Typography is the style or appearance of text. It can also refer to the art of working with text—something you probably see or use all the time if you create documents or other projects for work, in advertisement, packaging, branding, or in Digital media whatever is the written matter appears on that is typography.

An illustration is a decoration, interpretation or visual explanation of a text, concept or process illustration is visual imagery that is best known for interpreting, depicting, explaining, and/or decorating the words in books, newspapers, and online media. Going well beyond that, however, illustrations are the drawings you find to make websites and apps more user-friendly (think emojis), the surface pattern on your paper coffee cup, the character on a cereal box, as well as the wallpaper in your favorite old home. And those are just some of the applications that illustration has.

Photography is created in line with the vision of the photographer as artist, using photography as a medium for creative expression. The goal of fine-art photography is to express an idea, a message, or an emotion. This stands in contrast to representational photography, such as photojournalism, which provides a documentary visual account of specific subjects and events, literally representing objective reality rather than the subjective intent of the photographer; and commercial photography, the primary focus of which is to advertise products, or services. BFA Photography integrates theoretical and industry based models of photographic practices when applied to media and other commercial sectors. It helps in getting the technical, conceptual, professional and visual knowledge needed to enter this profession.

UI design and UX design are two of the most often confused and conflated terms in web and app design. And understandably so. They’re usually placed together in a single term, UI/UX design, and viewed from the surface they seem to be describing the same thing.

The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.

“UX” stands for “user experience.” A user’s experience of the app is determined by how they interact with it.
User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created.