Report on visit of Dr. Tanuja Rannade Sheth 11 Feb to 14 Feb 2019 at MIT -WPU, Faculty of Management- Under Graduate Programme


Dr. Tanuja Ranade Sheth has lived in West Lafayette for over 20 years. Her Ph.D. is from the Department of Consumer Sciences and Retailing at Purdue University in 2003. The focus of her dissertation was social marketing issues concerning teens and risk behaviors such as smoking and alcohol use. For the past twelve years, she was Marketing Director at Lafayette Allergy and Asthma Clinic, a specialty practice affiliated with Unity Healthcare. She holds a MS from the University of Wisconsin- Madison in Environment, Textiles, and Design, and a BS in Economics from The University of Cincinnati. Her academic interests include health care consumer behavior and all aspects of the retail marketplace. She has held leadership positions in several civic, cultural and religious organizations within the Lafayette area.


Dr. Tanuja R Sheth, her visit was a valuable drive for the students of MIT WPU’s Faculty of Management- Under Graduate Programme. Dr. Tanuja has conducted a workshop on various topics of contemporary Marketing practices for the students of BBA, BBA-International Business, BBA- Marketing. Dr. Tanuja’s able guidance and her wide experience helped students to gain knowledge on different issues in Marketing. Dr. Tanuja has delivered her session for 4 days from 11 Feb 2019 to 14 Feb 2019. She has conducted workshops on topics: DAY 1- PRODUCT SOURCING, where Students also presented on the topic of “Innovative Products”. DAY 2- Market Segmentation & Target Marketing Session for TY BBA, TY BBA IB students DAY 3- workshop for SYBBA-IB on Market Segmentation. Dr. Tanuja Sheth also addressed the questions from students and recognized students’ efforts. DAY 4- Faculty Interaction

Dr. Tanuja Sheth and Faculty members of Faculty of Management- under Graduate Programme had an interaction session, which turns as very healthy and informative interaction session. Dr. Tanuja Sheth shared her experience of Teaching-Learning where Faculty members from FoM-UG also provided insights to her on MIT WPU and its pedagogy. Dr. R. M. Chitnis, Dean FoM-UG, Dr. Anjali Sane Dy. Dean FOM-UG, all Head of the departments and faculty members were present during this interactive session.


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