School of Management (UG)

BBA-Global Marketing & Event Management

Message from Program Head BBA-Global Marketing & Event Management

Prof. Pallavi Adya
Program Head – BBA(GM & EM)

Dear Students & Parents,
Greetings from MIT-WPU!

Welcome to MIT World Peace University. Which is determined towards the goal of providing innovative and quality education with elevated standard to achieve academic excellence. It gives us immense pleasure to introduce School of Management (UG)’s BBA- Global Marketing & Event Management.

BBA – Global Marketing & Event Management is a three-year program with an amalgamation of major specialization in Global Marketing & Event Management along with dual specialization in Human Recourse / Finance. The program also offers minor specialization in Travel & Tourism / Sports Management. It is a unique platform for the students to explore the wealth of exciting resources and opportunities blended with theory, hands on field experience and internship. The program will bring out the hidden talent and improve analytical skills of the students, for solving real time project problems. Knowledge of these would give them an edge over others when applying for Jobs. The Program fills the gap between Industry- Academia by preparing student to be employable and inculcates entrepreneurial skills among them.

Program will equip students with creative thinking and strong leadership skills in order to coordinate with teams that come together to accomplish a goal. They will develop excellent organizational abilities, attention to detail and they will learn how to communicate efficiently and clearly, as they have to maintain a constant feedback between beneficiaries and services contractors.

At MIT-WPU, we have a team of Nationally and Internationally acclaimed faculty members and industry experts as teaching staff and mentors. 50% of the classroom sessions will be engaged by two or more faculty members jointly for effective learning experience. The learning approach at MIT WPU is students centric, which adopts a 360° model of holistic learning for the students .Besides skill based learning, our Peace studies curriculum ensure students Holistic Development on intellectual, mental and emotional planes. Thus, we are confident that our students will emerge as assets not only to this University but also to the country at large.

We wish you all the best for your bright career and Future

Come join our programme as “We Nurture Talents Here”

Prof. Pallavi Adya
Program Head – BBA-Global Marketing & Event Management

Program Overview


Today’s world has become interdependent for economic progress. Terms like global village and world economy have become the buzzwords of today’s business environment. In BBA Global Marketing and Event Management, the students will develop a unique ability to market the product or services globally. With the major focus on Global Marketing and Event Management, the students are offered specialization in Human Resource Management/Finance. The program also offers Travel & Tourism/Sports Management as a minor specialization. This program will equip students with skills and abilities which are essential for their sustainability and growth in the competitive age.

Program Highlights


    • BBA- Event Management only Program offers Complete Full Time Internship in 8th trimester.

    • On Job Training from Trimester-I in all In-house events of MIT WPU and Outside Events from First Year.

    • Linkages with MNC’s and event industries for internships and placements.

    • Collaborations with well known institutes, industries and Government agencies for study tour
      and training-

        • National Immersion Program

        • International Immersion Program

        • Rural Immersion Program.

    • MBA Coaching

    • Mentoring Program

    • Psychological and Career Counseling Services

    • 360° model of holistic development

    • Teaching Pedagogy- Practical approach in teaching by using various teaching methods such as Case studies, Multimedia, projects in addition to traditional lecture methods.

    • State of Art Infrastructure with smart classrooms

    • Nationally and Internationally acclaimed faculty members and industry experts as Teaching staff and Mentors.

    • 50% of the classroom sessions engaged by two or more faculty members jointly for effective learning.

    • Hands-on experience by organizing/co-ordinating different types of events like- Concerts, MICE events, Enthusia to name a few.

Sr. no. Year Total Credits

1.

FY

52

2.

SY

46

3.

TY

43

Total

141

Total Credits for the entire program : 147

Sr. no. Add Ons Credits

1.

National Credit Program

02

2.

International Credit Program

03

3.

Rural Immersion Program

01

Total credits

06

Program Structure


      • The BBA- Event Management Program is a 3 years- total 9 Trimesters Credit System Pattern Program

      • Core Event Management subjects from Trimester-1

      • Additional Dual Specialization (any one to opt by student) in Second Year –

          • Marketing Management

          • Financial Management

          • Human Resource Management

      • Entire 8th Trimester Internship

      • Inclusion of World Peace Program and Yoga session

      • Event Practical Papers- To experience on field event coordination as a part of continuous practice

Ranking and Recognition


The MIT-WPU School of Management for Undergraduate Studies has been awarded the following ranking and recognitions:

    • 2nd Best Institute in West Region for BBA in India and 3rd Best Private University for BBA in India-Times BBA Ranking 2020

    • Ranked 32nd among top institutions in India offering BBA Programme by India Today, 2020

    • Stood 9th among top institutions offering BBA in India and 4th Rank among all top BBA Private Universities from India by Times B School BBA Education Ranking survey 2019 published by Times of India.

    • Ranked 40th by Times of India, 2018

    • Ranked 14th in India by Times of India 2018

    • Ranked 21st by Business India Magazine, B School Edition in 2017

    • Accredited “A” Grade by NAAC with CGPA of 3.37 out of 4

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