School of Management (PG)

MBA-Sports Management

Program Overview

Management education in recent years has moved beyond basic streams in line with industry and macroeconomic requirements. Management aspirants are also venturing to explore opportunities in upcoming streams beyond the essential fundamental ones. Marketing function is one of the most crucial and dynamic functions of any organizations and so are the rewarding careers in marketing.

In recent years, there is a great demand for industry specific skill sets. This has led to emergence of many specializations which are in line with dynamic industry demands which promise a good future for students to pursue their dream and ambitions.

Sports Management is one such fast emerging industry. Sports management includes business activities such as marketing, planning, organizing, directing, controlling, budgeting, client servicing, hospitality, contract negotiations, Customer Relationship Management (CRM), analytics, data and more.

Program Objective

  • To explore current trends and key concepts in sport management

  • To enable students to further develop analytical and decision-making skills and to encourage reflective practice

  • To inculcate essential business & marketing skills blended with specialized knowledge in sports management that will prepare learners for career across various corporate houses spread across diverse industry. (Sports industry; Telecom; CSR; FMCG; Finance and more)

  • To aim for holistic development of the students by inculcating business ethics and values with a broader objective of propagating the cause of world peace.

Program Highlights

  • A unique dual specialization approach of MBA in sports management and marketing.

  • Credit System trimester pattern

  • Unique WPU method comprising

    • Global Immersion Program*-2 Weeks

    • National Study Tour*-10 Days

    • World Peace Courses

    • Rural Immersion Program-1 Week

  • Competency Mapping of every student for better career planning and progression

  • Courses taught by Sports and marketing experts as well as select foreign Faculty

  • A dedicated last semester for Industry Internship besides Industry Project as well as Live projects.

  • A well-recognized Advisory Board of National and International Experts from Sports and Marketing

  • Mentoring Program and Unique Progress Assessment tool of ‘Learning Diary’

  • In-house sports infrastructure, tie ups with renowned sport facility centres and organizations

  • Impeccable career opportunities through Placement support

Program Structure

The MBA in Sports Management Program comprises of 6 Trimesters and adopts the Choice Based Credit System (CBCS) and Grading System. A Continuous Assessment (Concurrent Evaluation) approach in Trimester system (also known as internal assessment) is spread through the duration of course and is done by the course teachers. The continuous assessment provides a feedback on teaching learning process. The feedback after being analysed is passed on to the concerned student for implementation and subsequent improvement.

  • Duration of the Program-2 years Full time Program

  • Pattern

    • Programme will have Trimester pattern with total 6 semesters spread over 2 years

    • Core Courses (100 Marks each): Full Credit Courses

    • Electives Courses (50 Marks each): Half Credit Courses

    • World peace course will be Half Credit Course

    • Rural Immersion will be 2 Full Credit Course

    • Summer Internship Project & Report will be 6 Full Credit Course

    • Industry Internship will be 6 Full Credit Course

    • Total Programme will be evaluated for 100 credits for 2 years

  • Credit System

    • Each Semester will have Full credit courses and Half Credit courses and specified Value added certifications. Credit system will be choice based

    • Full credit Courses are mandatory while each semester students are free to select any 2 half credit courses from the comprehensive course basket offered.

  • Specializations offered

    • Dual Specialization in Sports and Marketing- From third semester onwards Marketing Specializations will be offered

  • Total Program Credits : 96

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