Bio

Currently pursuing Ph.D. in Marketing Management from Savitribai Phule Pune University, Pune and completed M.B.A. (Marketing), B. E. (E&TC) with total experience in academics more than 10 years. Prof. Sonal has written more than 10 research papers for International Research Conferences including IIM, Bangalore. One research paper has published with Springer Publication as a chapter in International edition book “Entrepreneurial Ecosystem: Perspectives from Emerging Economies “ISBN 978-81-322-2086-2. She has Associate Membership (life time) of Rural Marketing Association of India (RMAI).

 

Qualification

    • Ph.D. (Pursuing)

    • M.B.A (Marketing)

    • B.E. (E&TC)

 

Research paper

      • Research paper 1 : “An Empirical Analysis of Adoption of Mobile Banking Services in Pune City: With Reference to Diffusion of Innovation Theory” The International Journal’s Research Journal of Social Science & Management, ISSN: 2251-1571 Impact Factor: 4.9

      • Research paper 2 : ICIER International Conference at Indian Institute of Management, Bangalore (IIMB)(29-31 January 2015) : “An Empirical Investigation: Role of Education and Training for the Base of Pyramid to Develop as Entrepreneurs”

      • Research paper 3 : ICER- BRIC International Conference at Indian Institute of Management , Bangalore (IIMB): “Implications of Driving Factors for Entrepreneurship: A case Study For Immigrants, Ethnic & Religious Minorities’ Entrepreneurship in Pune city”

     

    Experience

    Teaching experience : 10 Years and 2 months

    Industry experience : 8 Year

Subjects

Basics of Marketing, Marketing Essentials, Marketing Management, Services Marketing, Integrated Marketing Communications, Cosumer Buying Behaviopr, Entrepreneurship Development