Bio

“1.Areas of Interest- Marketing Communications, service marketing , Hospital sector
2. Completed Research Project for Xento Systems on the topic “An Analysis of causes of attrition in IT companies with special reference to Xento Systems on 24th March 2015. Presentation was highly appreciated by HR Manager Christina Fernandes.

Read more 3. Attended 5 day Faculty Development program on “Advanced Research Methods and Hypothesis Testing” from 1st July to 5th July 2014 in MAEER’s MIT School of Management
4. Attended Faculty Development Program on Revised curriculum for marketing Management held on 12th August 2013 at D Y Patil School of Management, Charoli, Lohegaon, Pune.
5. Attended Faculty Development Program on “Research Methodology” at MIT School of Management from 1st July to 5th July 2013.
6. Attended 6 day National level Training workshop in Smt. K.G. Mittal Institute of Management, Information Technology and research Malad (W) Mumbai on Research Paper Writing , Research Methodology and Statistical Analysis Using SPSS from 4th to 9th June, 2012.
7.Key Responsibilities at Institute Level :
1. Program Head(MBA programme-Marketing ,IB and operations)
2. Domain Head (Marketing)
3. Forum Head (marketing )
4. Class Teacher MBA C div Marketing II year
8. Was Head as Core Team for NBA in MITSOM module 1( Governance )
9. CAP Chairman for service marketing , Marketing management,Hospital Management, Paper setter, moderator for papers of MITWPU-MBA and MBAHM programme ,”

 

Qualification

    • Ph.D (Marketing Management) PUMBA

    • MBA Marketing – PUMBA

    • PGDFT -Pune University department of foreign Trade

    • Bachelor of Pharmacy – Poona college of Pharmacy pune university

 

Research paper

      • Research paper 1 : “2. Presented and published research paper on “An Analytical study on consumer preference for Hospitals in Yerwada region in Pune City” on 23rd and 24th December 2016 International Conference on Emerging Trends in Management & Technology 2016 (icetmt-2016). (Impact factor 5.779) pg 473-480

      • Research paper 2 : . Presented and published research paper on “”A study of factors influencing outsourcing decisions by prospective clients of pharmaceutical contract manufacturing organisations”” on 23rd and 24th December 2016 International Conference on Emerging Trends in Management & Technology 2016 (icetmt-2016) (Impact factor 5.779) pg 305-310.

      • Research paper 3 : Presented and published research paper on “”Analysis on future Trending & legal challenges for Real estate Industry with special reference to Pune City “” on 2nd January 2015 in National conference -Journal Emerging Issues in Legal Aspects of Business with ISBN No- 97881925956-7-2, pg 208-212, Vol IV at School of Management Studies North Maharashtra University -Jalgaon , Maharashtra”

      • Research paper 4 : Presented and published research paper on “FDA food label compulsion : Enhancing Standards of products” on 30th & 31st January 2015 in International Conference – AIMS Bridging the Urban -Rural Divide through Rural Transformation with ISBN No- 978-93-84093-84-6,pg 95.

      • Research paper 5 : Presented and published research paper on “”Marketing through Social Media: Is it an effective promotional tool in Hospital””? on 24th & 25th February 2015 in International Conference- in Journal of Chronicle of the Neville Wadia Institute of Management with ISSN No. 22309667, RNI No- MAHENG/2011/38995, pg 160-166.

      • Research paper 6 : Presented paper at national conference in MIT School of Management on the topic “A Study on the Role of Knowledge Management in Deciding Marketing Strategies for Health Care Industry on 15th December 2012” paper published in Khoj Journal”

      • Research paper 7 : Presented paper at 7th National Conference in VIT Baramati Department of Technology and Management on the topic –“Recent Trends & Developments in Consumer Behavior followed by Marketing” on 19th and 20th October, 2012. 2. Presented paper at MIT’s Pune MAE – Department of Management Studies (MBA) on the topic – “Customers Reaction towards Changing Retail Market in India”-March 10th, 2012. paper published in MAE Business Review bearing ISSN No. 2278 – 389X

     

    Experience

    Teaching experience : 8+ years

    Industry experience : 9 years (5 years international and 4 years national)

    Research experience : 5 years 3 Months, Overlapping with Teaching Experience

Subjects

Marketing Essentials, Marketing Management , Brand Management, Services Marketing , Integrated Marketing Communications, Direct Marketing, Retailing, International Marketing ,EADR,