Bio

Avadhut Arun Patwardhan is a proud alumnus of National Institute of Industrial Engineering (NITIE) Mumbai. He has completed his fellowship (doctoral) programme from NITIE in the area of Pharmaceutical Marketing. Presently, he is working with MIT School of Telecom-Management (MITSOT) ranked consistently for last two years amongst top 100 management institute in India (MHRD, National Institute Ranking Framework, NIRF). As a part of his doctoral dissertation, he has empirically tested an integrated model proposed for examining internet usage patterns of general physician and specialist’s for devising internet-based pharmaceutical promotion. He has eight years of experience including four years as Assistant Professor before joining his full-time doctoral programme. He has published in refereed journals including Journal of Medical Marketing and International Journal of Healthcare Marketing; and attended Conferences held at esteemed organizations like IIM, Indore and IIM, Kozhikode.

 

Qualification

    • Fellow NITIE

    • M.B.A. (Marketing and Human Resources Management), UGC-NET (Management)

    • B.Sc. (Chemistry)

 

Research paper

      • Research paper 1 : Patwardhan A. A.; Pandey, N. and Dhume, S. M. (2015). Understanding Physicians’ Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing. International Journal of Marketing and Business Communication, Vol. 4, No. 2, 53- 69

      • Research paper 2 : Patwardhan, A. A., Pandey, N. and Dhume, S. M. (2014). Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context: A structural equation modeling approach. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, vol. 14 no. 4 201-211. (Listed Journal as per ABDC List)

      • Research paper 3 : Patwardhan A. A.; Pandey, N. and Dhume, S. M. (2014). Analysis of Physicians’ Technology Acceptance Literature in Changing Indian Pharmaceutical Marketing Context: A Markus and Robey’s Causal Structure Approach. International Journal of Marketing and Business Communication, Vol. 3, No. 2, 33-45

     

    Patent

      • Patwardhan A. A.; Pandey, N. and Dhume, S. M. (2014). Analysis of Physicians’ Technology Acceptance Literature in Changing Indian Pharmaceutical Marketing Context: A Markus and Robey’s Causal Structure Approach. International Journal of Marketing and Business Communication, Vol. 3, No. 2, 33-45


    Experience

    Teaching experience : 6 Year (4 years before Ph.D., 2 Years Post Ph.D.)

    Industry experience : 2 Years

    Research experience : Was a full-time research scholar at NITIE Mumbai from 2010-2016 as a part of fellowship doctoral programme

Subjects

Marketing Management, Services Marketing, Integrated Marketing Communication (IMC), Marketing Decision Making (Case-study Based Course)