Academics

Bio

Dr. Swapnil Undale is a seasoned academician and industry professional with over 20 years of diverse experience in Institutional, Industrial, and Pharmaceutical Sales and Marketing. During his career, he has held various roles at major MNCs such as L&T, ESAB, and SKF through their channel partners, and has worked as a Regional Sales Manager with FDC Ltd. Dr. Undale's areas of expertise include Data Science, Advanced Data Analysis, Research Methodology, Business Research Methods, Marketing Research, and Pharmaceutical Marketing. He regularly conducts workshops on Advanced Data Analysis using tools such as SPSS, AMOS, Python, and R, and has authored a book on 'Business Research Methods.' He has also published several high-quality research papers.

Research Areas

Diffusion of Technology, Educational Technology, Use of technology in marketing

Publications

1. Patil, H., Undale, S. (2023). Willingness of university students to continue using e-Learning platforms after compelled adoption of technology: Test of an extended UTAUT model. Education and Information Technologies. (Accepted for publication). (Scopus – Q1, WoS)

2. Undale, S., Patil, H. (2022). Moderating effect of online shopping experience on adoption of e-Governance in rural India. Asia Pacific Journal of Information Systems, Volume 32, Year 2022, Pages 32-50 (ABDC - C, Scopus - Q3)

3. Mude, G., Undale, S. (2023). Social Media Usage: A Comparison Between Generation Y and Generation Z in India. International Journal of E-Business Research (IJEBR). Volume 19, Issue 1, pg. 1-20. DOI: 10.4018/IJEBR.317889. (Scopus - Q2, WoS)

4. Undale, S., Pande, M. (2016). Management of pharmaceutical sales representatives: A literature review. Journal of Chinese Pharmaceutical Sciences, Vol. 25, Issue 1, January 2016, pg 73-78, ISSN: 1003 1057 (Scopus - Q3)

5. Undale, S., Kulkarni, A., Patil, H. (2021) Perceived eWallet security: Impact of COVID-19 pandemic. Vilakshan - XIMB Journal of Management, Volume 18, Issue 1, pg. 0973-1954, (Emerald Publication, UGC CARE, CroffRef, EBSCO)

6. Undale S., Patil H. (2022). A Study of Adoption of E-Learning System by Indian Students. available at SSRN: https://ssrn.com/abstract=4090905 or http://dx.doi.org/10.2139/ssrn.4090905 (Elsevier publications)

Google Scholar link :https://scholar.google.co.in/citations?user=2NFBuKcAAAAJ&hl=en

Scopus link :https://www.scopus.com/authid/detail.uri?authorId=57113731900

ORCID link :https://orcid.org/0000-0003-4533-7953