Dr. Swapnil Narayan Undale

Bio

Dr. Swapnil Undale is a seasoned academician and accomplished industry professional with over 20 years of diverse experience in Sales and Marketing across Institutional, Industrial, and Pharmaceutical sectors. Throughout his career, he has served renowned multinational companies such as L&T, ESAB, and SKF through their channel partners, and served as a Regional Sales Manager at FDC Ltd.

His core areas of expertise and research include Sales & Marketing, Marketing Research and the use of technology in sales and marketing, Pharmaceutical Marketing. He has a keen interest in how emerging digital tools and platforms are transforming marketing practices, sales processes, and customer engagement strategies.

An active contributor to academia and industry, he regularly conducts workshops on marketing research and advanced research methodologies using tools such as SPSS, AMOS, Python, and R. He is the author of a book titled Business Research Methods and has published several high-quality research papers in reputed journals. His work reflects a deep understanding of both traditional marketing principles and the evolving role of technology in shaping modern marketing strategies.

Research Areas

Marketing, Sales, Use of technology in sales & marketing. Diffusion of Technology, Educational Technology.

Publications

1. Sawalkar, R. S., Undale, S., Muluk, S., Mude, G., Saxena, V. D., & Pasumarti, S. (2025). Strategic waste management practices for environmental sustainability: A case of Indian university. Management of Environmental Quality, 36(4), 895–911. https://doi.org/10.1108/MEQ-07-2022-0201 (Scopus – Q1, WoS)

2. Patil, H., & Undale, S. (2023). Willingness of university students to continue using e- learning platforms after compelled adoption of technology: Test of an extended UTAUT model. Education and Information Technologies, 28, 14943–14965. https://doi.org/10.1007/s10639-023-11778-6 (Scopus – Q1, WoS)

3. Mude, G., & Undale, S. (2023). Social media usage: A comparison between Generation Y and Generation Z in India. International Journal of E-Business Research, 19(1), 1–20. https://doi.org/10.4018/IJEBR.317889 (Scopus - Q2, WoS)

4. Undale, S., & Patil, H. (2022). Moderating effect of online shopping experience on adoption of e-governance in rural India. Asia Pacific Journal of Information Systems, 32, 32–50, https://doi.org/10.14329/apjis.2022.32.1.32 (ABDC - C, Scopus - Q3)

5. Undale, S., & Pande, M. (2016). Management of pharmaceutical sales representatives: A literature review. Journal of Chinese Pharmaceutical Sciences, 25(1), 73–78, 10.5246/jcps.2016.01.009 (Scopus - Q3)

6. Undale, S., Kulkarni, A., & Patil, H. (2021). Perceived eWallet security: Impact of COVID-19 pandemic. Vilakshan – XIMB Journal of Management, 18(1), 0973-1954. https://doi.org/10.1108/XJM-03-2021-0054 (Emerald Publication, UGC CARE, CroffRef, EBSCO)

7. Undale, S., & Patil, H. (2022). A study of adoption of e-learning system by Indian students. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4090905 (Elsevier publications)

Google Scholar link :
https://scholar.google.co.in/citations?user=2NFBuKcAAAAJ&hl=en

Scopus link :
https://www.scopus.com/authid/detail.uri?authorId=57113731900

ORCID link :
https://orcid.org/0000-0003-4533-7953