Dr. Girish Shamraoji Mude

Bio

Dr. Girish Mude is Associate Professor and Program Director of BBA (Digital Marketing) and MBA (Marketing) at School of Business, MIT World Peace University, Pune, India. Skilled in Sales & Marketing, Training, Consultancy, Market Research. Has 18 years of work experience in Teaching and Industry. He holds a Ph.D. in Management, an MBA, and a PGDFT from the University of Pune, and is UGC-NET (twice) and SET qualified. He has completed a PGP in Data Science from KPMG and a Design Thinking course from IIT Madras. His research has been presented at esteemed institutions like IIMs and IITs. Dr. Mude has facilitated the International Winter School Program at the University of Hull, UK, and has visited London, Italy, Switzerland, France, and the UK for academic assignments and institutional collaborations. Recipient “Research Scholarship” from University of Vermont, USA; “Research Fellowship from EURAC, Italy” and “Dr. APJ Abdul Kalam MIT- WPU Research and Innovation Promising Prize 2019”. Dr Girish is also an experienced Consultant with a demonstrated history of working in the marketing and advertising industry.

Research Areas

Consumer Behavior, Customer Centricity and Agritourism

Publications

Mude, G., & Saha, S. (2025). From Farms to Tourism: Two Decades of Agritourism Trends, A Bibliometric Analysis. Indian Journal of Marketing, 55(4), 8–33. https://doi.org/10.17010/ijom/2025/v55/i4/174926

Mude, G. & Undale, S. (2023). Social Media Usage: A Comparison Between Generation Y and Generation Z in India. International Journal of E-Business Research (IJEBR), 19(1), 1- 20. http://doi.org/10.4018/IJEBR.317889 ISSN: 1548-1131

Mude G., Sawalkar R., Ahire V., and Muluk S., (2022) Understanding Brand Engagement and Social Media: A Bibliometric Analysis, Journal of Positive School Psychology, Vol.6,No.4, 1246-1257 (Scopus Indexed)

Wankhede, P., & Mude, G. (2021). Retail Investor Behavior Towards Life Insurance, Mutual Fund and Unit-Linked Insurance Plans (ULIPs): A Thematic Literature Review. IUP Journal of Financial Risk Management, 18(1), 29–42.

Conference Publications:

Mude. G (December 2025), Leveraging User-Generated Content in Digital Marketing for Small Enterprises; 4th International Conference on Management of MSMEs (ICMM) 2025, scheduled from 17th to 19th January 2025 at IIM, Amritsar, India.

Mude. G (February 2023), The Effect of In-Store Customer Experience on Purchase Intention in a post COVID-19 World; 2023 AMA Winter Academic Conference, USA, 06 - 12 Feb 2023

Mude. G (February 2023), Influence of Sustainability Cues towards Consumers' Preference and Purchase Decisions in 2nd Research Conference on BRICS hosted by the University of Kota on 13th - 15th Feb. 2023

Mude. G (September 2022), Evaluation of Agritourism Policy in India: Qualitative Impact Analysis, ""2022 International Workshop on Agritourism"" in Burlington, Vermont, by the University of Vermont, USA, August 30 to September 1, 2022"

Google Scholar link :
https://scholar.google.com/citations?user=yRtGG1YAAAAJ&hl=en&authuser=1

Scopus link :
https://bit.ly/41D8ikH

ORCID link :
https://orcid.org/0000-0002-4120-7871

Research Grants :

Awarded with “EURAC Research Fellowship” (Eurac Research - Institute for Regional Development, Bolzano, Italy).

Received a Scholarship in the amount of $1,180.32 USD for the International Workshop on Agritourism in Burlington, Vermont (2022), by University of Vermont, USA.

Received Research Grants from University of Pune for conducting two years Minor Research Project.

Received an award “Dr. APJ Abdul Kalam MIT-WPU Research and Innovation Promising Prize 2019”. By MIT World Peace University."