B.A. Mass Media

B.A. in Mass Media offers students an overall view of media and helps them to gain importance in today’s world. Students can specialize in either advertising or journalism.

B.A. Mass Media is an undergraduate Journalism course. Mass Communication covers the study of the constituents of mass media such as newspapers, magazines, cinema films, radio, television, etc. which is used to convey the information to the audience. In other words, B.A. (Mass Media ) degree course is the academic study of various means of communication by which individuals and entities convey information to large segments of the population through mass media. The duration of the course is three years and it is an important in nature that provides many job opportunities.

Programme Highlights

    • To offer students an overall view of media and its various streams.

    • To introduce students with the world of media and help them to gain importance in today’s world.

    • To acquaint students to maintain an even balance between practical, theoretical and conceptual aspects of media professions and lend them a critical understanding of the communication package as a whole.

    • To offer appropriate grounding in the issues, ideas and challenges of 21st century thereby broadening the world view of the future media practitioners.

    • To develop multi-tasking skills required in the dynamic multi-media and convergent environment

    • Blended Knowledge and Skill

    • Three Tracks of Specialization

    • Active Learning

    • WPU Method

    • MOOCs Credits

    • Holistic Development

    • Industry Internship

Programme Structure

Three years fulltime Program me is divided into trimesters and each trimester has various topics with specific credits.

Assesment

  • Continuous assessment with credit based system.

    • Term end – 50%

    • Continuous assessment – 50%

UNESCO Designed : M.A. International Journalism (M.A. – IJ)

Journalism & Mass Communications is an industry that is at the cornerstone of every Business, Institution or Entity. M.A. in International Journalism (M.A.- IJ) prepares graduates from any discipline to learn and apply techniques of both traditional and digital media
across industry segments.

The M.A.-IJ program incorporates advanced training in the field of journalism introducing students to fine aspects of Journalism across- Broadcast, Investigative, Photojournalism, Sports & Celebrity Journalism, Communication, Social & PR segments.

Programme Highlights

MIT-WPU gives you the world’s most advanced and uniquely defined opportunity-based professional education for your deserved success and also makes you contribute to the global sustainable peace for the ultimate community of humanity – all at the same time!

    • Holistic development of the student.

    • Guests lectures by eminent personalities in media of national and international stature.

    • Experiential learning.

    • Developing researching skills.

    • Regular field trips to media houses.

    • Organizing mock press conferences.

    • Formation of various clubs like films and photography.

    • Monthly lecture series on various social topics to make students better human being.

    • Quality Infrastructure & Equipment.

    • Attending Live film and cultural festivals, Post event Media coverage study & reporting.

    • National & International Study Tours.

Programme Structures

Masters of Arts in International Journalism is a Two years fulltime Programme divided into trimesters and each trimester has various topics with specific credits.
A regular day will be divided into theory lectures and productive time for students to gain practical experience –

    • Introduction to Various Media Streams.

        • Print Journalism.

        • Radio.

        • Television.

        • Broadcast.

        • New Media.

    • Training on effective speaking and writing skills.

    • Audio-Visual Aids of Learning.

    • Introduction to software like Corel-draw, In-design, Photoshop, Video-editing.

    • Training in advanced videography.

Assesment

There is Continuous assessment & evaluation with credit based system helping students and faculty to work together in bringing learning improvements-

Term end – 50%

Continuous assessment – 50%

Masters in Digital Communication & Marketing

This Master’s program is highly multidisciplinary, providing students from a wide variety of backgrounds with in-depth understanding of the social science, business, technology, mass communication concepts, theories and methods required to strategize & implement strategies for Internet.

The course aims to equip you with essential theoretical tools and methodological skills to apply Marketing, social science & technology to the study & business on the Internet. This programme will enable students to understand how digital technology or media can impact an organization’s tactical marketing activities and drive an organization’s performance. &how to apply different digital marketing techniques. And to also align digital marketing activities with the organization’s marketing strategy. Managing digital content and apply analytics for effective digital marketing. Students undertaking this programme will be exposed to different digital marketing techniques (e.g., search engine marketing, social media, mobile marketing, and content management) during the course. Through this program, students will be able to implement & design digital marketing campaigns.

Programme Highlights

MIT-WPU gives you the world’s most advanced and uniquely defined opportunity-based professional education for your deserved success and also makes you contribute to the global sustainable peace for the ultimate community of humanity – all at the same time!

    • Holistic development of the student.

    • Guests lectures by Industry & Academia Experts

    • Experiential learning.

    • Developing researching skills.

    • Formation& Participation in various clubs like films and photography.

    • Monthly lecture series on various social topics to make students better human being.

    • State of the Art Infrastructure

    • Guests lectures by eminent marketers.

    • Industry Interface

    • Attending various Digital conclaves & Conferences

    • Practical hands on training on different Platforms

    • Live Campaigns

    • Domain space for students to host webpages

    • Internships at Advertising agencies, Digital marketing Companies, Marcom dept. Companies.

    • Study Tours and Industry visits

    • Live training sessions – Comp. Lab

    • Advanced training of professional softwares& web tools

    • Professional Certifications

Programme Structure

Masters of Arts in Digital Communication & Marketing is a Two years fulltime Programme divided into trimesters and each trimester has various topics with specific credits.

A regular day will be divided into theory lectures and productive time for students to gain practical experience.
Broad Outline of the course is:

    • Introduction to Communication & Mass Communication

    • Introduction to Social Sciences- Sociology & Psychology

    • Fundamentals In Information Technology

    • Fundamentals of Marketing Management

    • Fundamentals of Brand Management

    • Public Relations & Corporate Communication

    • Consumer Behaviours : Concepts & Principles

    • Introduction to Digital Marketing

    • Introduction to Search Engine Marketing

    • Search Engine Optimization- On Page & off Page

    • Content marketing

    • Writing for the Web

    • Google Adwords, Bing & Google adsense

    • Web Analytics- Website & Google

    • Social Media

    • Email/Direct Marketing

    • Affiliate Marketing

    • Mobile Marketing

    • Interactive Tools & Data Collection

    • Online PR & Reputation Management

    • Web Site Architecture, Design & Usability- I & II

    • Digital Marketing Communications for the Media Sector

    • Overview of E-commerce

    • Case Study, Presentations, Live Projects & Project work

    • Certifications – Google Adwords, Adsense, Hootsuite, Hubspot etc.

Why MIT- WPU?

Pursuing UG/PG Programmes in Liberal Arts, Science and Commerce from MIT World Peace University delivers a uniquely designed experience of best-in-class resources that are in conformance to futuristic Industry requirements, giving you an edge over your peers. Few of these are highlighted below-

    • Flexible Academic Credit System (ACS)

    • Continuous Updated Education (CUEd)

    • Team Teaching by Faculty in classroom

    • Digital Edge classroom teaching

    • Rural Immersion Programme

    • National Study Tour

    • Peace Programmes for holistic development

    • Promote Sports Culture for Peace

    • Rural Immersion Programme

    • National Study Tour

    • Peace Programmes for holistic development

    • Promote Sports Culture for Peace

    • Alumni Connect for hand holding support

    • de Entrepreneurship Skills

    • Social Mission – inculcate Social Responsibility for sustainable development goals

    • Life @ campus beyond education

Eligibility / Selection Criteria

 B.A. Mass Media

MIT WPU follows UGC specified eligibility norms while accepting applications for admissions from students. To be eligible you need to meet the below mentioned criteria-

    • Passed 12th / (10+2) / HSC from any streams

    • Three years Diploma conducted by Board of Technical Education Maharashtra after SSC (or) passed its equivalent examination.

For UNESCO Designed : M.A. International Journalism / M.A. (Digital Communication & Marketing)

Graduate from any streams with minimum 50% & above , any other education background may be acceptable with minimum of 50% marks (45% for SC/ST)

Q1. Why MIT-WPU?

A1. MIT-WPU gives you the world’s most advanced and uniquely defined opportunity-based professional education for your deserved success and also make you contribute to the global sustainable peace for the ultimate community of humanity – all at the same time!

Q2. What are the programmes available at MIT WPU School of Media and Journalism

A 2. MIT-WPU –LASC offers two programmes under the department of Journalism & Mass Communication one at Undergraduate level– Bachelors in Arts in Mass Media- (B.A .M.M)& one at Post graduate level M.A in International Journalism [ MA -IJ]

Q3. What is the duration of B.A.M.M & M.A. (I.J) programmes?

A3. Undergraduate degree programme, B.A.M.M is of Three years duration whereas postgraduate master’s programme M.A. (I.J) is of Two years duration.

Q4.Is there in any specialization in UG & PG programmes?

A4. Yes, students can opt for specialization in the final year – trimester VII, VIII & IX of B.A.M.M programme either in Journalism /Advertising & PR. For M.A.International Journalism specialization is offered in final year –Trimester VI in a research based project .

Q5. What are the career opportunities after U G & PG mass communication programmes?

A5. After the completion of course students can make their careers either in  journalism or advertising or PR .They can work as reporters, sub editors, web journalist, feature writer, content writer, script writer, assistant producer, account planning executive, media planning executive, PR executive, copywriter & client servicing executive.

Q6.Is the Hostel facility available?

A. Yes, Hostel facility is available in the campus .Seats allocation is on merit basis.

Q7.What is the admission process?

A. Through MIT WPU- UG PET.

Q8. Whom to contact for admission?

A8. Contact Admission cell –LASC.

Q9. Is there any placement assistance after the completion of course?

A9. Internships are a part of the course and every students is offered with an internship as per their specialization. Placements are done through internship performance.

Q10. Does University support any education Loan?

A10. Yes. University has tie-up with banks which offers assistance for home loan.

Q11. What is the examination process?

A11. There are three trimesters in one year.

Q12. How many total credits are there in Three years & Two Years Masters programme?

A12. Total 135 credits are there for UG programme& MA- IJ  programme is of  90 credits.

Q13. How many total credits are there for a Trimester?

A13. Each trimester is of 15 credits.

Q14. Is Internship part of the curriculum?

A14. Yes, Internship is integral part of the curriculum

Q15. Where this degree is recognized from?

A15.This degree is recognized from MIT world Peace University.

Q1. Why MIT-WPU?

A1. MIT-WPU gives you the world’s most advanced and uniquely defined opportunity-based professional education for your deserved success and also make you contribute to the global sustainable peace for the ultimate community of humanity – all at the same time!

Q2. What is the programme available at MIT-WPU to learn Digital Communication & Marketing?

A 2. MIT-WPU –LASC offers one Masters of Arts programmes in Digital Communication & Marketing at Post graduate level. –M.A in Digital Communication & Marketing.

Q3. What is the duration of M.A. Digital Communication &Marketing programme?

A3. Postgraduate Master’sprogramme M.A D.C M is of Two years duration.

Q4. Is there in any specialization in UG & PG programmes?

A4. Yes , students can opt for specialization in the last trimester of final year only in project based learning .

Q5. What are the career opportunities after this programme?

A5. After the completion of course students can make their careers either in SEO,adwords, Social Media Analyst – Social Media Manager, PPC Analyst – Sr. PPC Analyst, SEO Executive, Content Marketing Executive – Content Marketing Manager, Digital Marketing Executive – Digital Marketing Manager, Online Reputation Executive – Online Reputation Manager ,Freelance Digital Marketer – Agency Owner

Q6. Is the Hostel facility available?

A6. Yes, Hostel facility is available in the campus .Seats allocation is on merit basis.

Q7. What is the admission process?

A7. Through MIT WPU- UG PET.

Q8. Whom to contact for admission?

A8. Contact Admission cell –LASC.

Q9. Is there any placement assistance after the completion of course?

A9. Internships are a part of the course and every students is offered with an internship as per their specialization. Placements are done through internship performance.

Q10. Does University support any education Loan?

A10. Yes. University has tie-up with banks which offers assistance for home loan.

Q11. What is the examination process?

A11. There are three trimesters in one year.

Q12. How many total credits are there in Two Years Masters programme?

A12. Total MA DCM programme is of 90 credits.

Q13. How many total credits are there for a Trimester?

A13. Each trimester is of 15 credits.

Q14. Is Internship part of the curriculum?

A14. Yes, Internship is integral part of the curriculum.

Q15. Where this degree is recognized from?

A15.This degree is recognized from MIT world Peace University.

Department Infrastructure

We offer state-of-the-art infrastructure with air-conditioned rooms which are ICT enabled for seamless learning of students. Hostel facilities will be made available for students on payment basis within 1 and 1.5 km. radius of the campus.

::: The Library :::

The Library has a collection of more than 9500 books of B.A. B.com , B.Sc Computer Science, M.Sc Computer Science, M.Sc. Mathematics, M.Sc. Statistics and M.Com. It subscribes to over 22 National and International journals/magazines. The Library is computerized & also has collection of CD’s , DVD’s. The Library is automated and it provides OPAC facility giving full information regarding books issued/returned/journals/CDs/DVDs etc. Library is providing Internet Access and Online Database.

::: Library Forum :::

has been established under MIT Group of Institutions. Idea behind this is to share electronic resources to the sister Institutions, Conduct seminars conferences workshops FDP’s under the forum. Under this various electronic resources has been purchased which includes electronic journals/books data bases, electronic journals back issues archives. Faculty members, students and researchers are now take benefit of IEEE, Springer, Science Direct, EBSCO, Prowess, J-Gate N-List Such type of databases.
The College Library started a new activity through the web services. Library has started its own Blog to share recent and updated information. Aim of this blog is to share and exchange of recent information and keep updated to students as well as faculty members and also Library has started to share the information through social networking website i.e. face book. This venture has received a great response.

::: Computer Laboratory :::

The college houses centrally Air- Conditioned Computer laboratories with 162 branded dual Core Branded Desktop networked with two servers.

In addition to this, the e-campus at MIT World Peace University, Pune, with approximately more than 1000 computers are directly linked to the college network with a dedicated High Speed lease line internet connection with a bandwidth of 350 MBPS.

Centralized Printer facility is provided for students. There is a facility for online teaching and Practical’s. The college has four servers loaded with various Software like Oracle, Visual Studio.NET Advanced Java, Mat Lab, Asp.NET, Page maker, Corel Draw, Red Hat Linux which are accessible from all Desktops. Qualified lab staff is available to guide the students.

:: Classrooms ::

The classrooms of LASC are specious, student centric having maximum capacity of 120 students.

Each classroom is equipped with-

    • Projector/ Smart Boards

    • Collar Mike

    • Specious Benches

    • White Board

::: Gym :::

Our fully qualified and friendly staff are on hand to guide our students through the introduction process which will get you started for gym. It’s a one to one session designed around you and your experience of the gym. The sessions start with introduction to equipment’s.

Batch Timing : 7:30 am to 7:30 pm

Special Batches for Girl Students and Staff Members.

::: Cafeteria :::

A full-fledged cafeteria is available at MIT World Peace University campus where wholesome snacks, Lunch and Dinner are served. A cafeteria is provided for students within the college where tea, coffee, snacks, soft drinks are available through the day. A good mix of popular vegetarian and multi-cuisine spread is available such as Maharashtrian, Punjabi, South Indian, and Chinese amongst others.

Contact us

MIT-WPU Liberal Arts, Science & Commerce

Sr.No. 123, SaraswatiVishwa Wing ‘A’ Paud Road,

Kothrud, Pune. 411038

Phone:  020 – 7117 7104 / 020 – 7117 7105 / 020-30273557

Email ID: enquiry.lasc@mitwpu.edu.in

Admission Office

Phone No: 8380023806 / 8380023807

Email ID: admissions.lasc@mitwpu.edu.in